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Direct Marketers: Target What your Customers Want, Not What’s “Hot” - Business 2 Community

Direct Marketers: Target What your Customers Want, Not What’s “Hot” - Business 2 Community | DIRECT MARKETING + CONSUMER ENGAGEMENT |
Duchon Filipo's insight:

Social media platforms have been over crowded with multiple advertisements. This is because of the increase use of social media; marketers seem to think that by targeting these channels they will be exposed to more coverage. However, marketers need to focus on delivering a clear and consistent message through appropriate channels which offer the best chance of returning value. Therefore, a selective reach strategy should be used in order to reach consumers that show the best potential.

Vrinda Soma's comment, September 26, 2013 3:50 AM
Very well said Harshika. I agree that marketers need to understand their audience and determine how the organisation is the most effective way to communicate with their consumers. I believe a lot of organisations communicate through hot channels these days and i think prizes and catchy slogans are just as effective. I think that hot channels is like a war zone, everyone fighting to stay on top, so why not try something different? This article was very interesting and had a lot of great facts which made it easier to understand how to use the most effective and appropriate tools of marketing.
Manasi Ambavane's comment, September 26, 2013 5:00 AM
Well said Harshika,Yes i would agree with article that its really important for company to choose a perfect communication channel to endorse the brand. The messages should be catchy enough to get consumers attention on it and also they should be precise so that consumers don't get confused with message sent even understandable in on go. The articles focuses on the hot channels for marketing those are social media and smart phones as they the best way to get variety of customers to target. They are bit risky as you said but then most effective way to communicate with consumers. At the end choose correct channel to communicate that will suit your target audiences.
Lora.Waqabitu's comment, September 26, 2013 5:03 AM
I agree with you both Georgia and Duchon that there are so many advertising done on social media to a point some consumers would call it excessive. , Georgia you said it right when saying that marketers need to be careful not to become ignored junk and need to be strategic in its adverts. Personally it takes a lot now to catch my eye on social media compared to before when there was less adverts on so I didn’t mind clicking through. Along with strategic placement I think it is also important to stand out from the clutter making sure that you capture your audience and keep them engaged.
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Yahoo, Samsung promote consumer engagement with interactivity platform

Yahoo, Samsung promote consumer engagement with interactivity platform | DIRECT MARKETING + CONSUMER ENGAGEMENT |
Yahoo and Samsung broaden their partnership to provide interactive, realtime television content.
Duchon Filipo's insight:

By identifying a direct response from consumers in relation to an advertisement can enable marketers to gather information based on the way their product offer is being marketed. It can also determine whether their campaign is successful or not to see whether marketers have successfully engaged with consumers. Yahoo and Samsung’s interactivity platform is a great way to determine this. By receiving a direct response, marketers are able to determine which areas of their campaign are successful and not successful based on how many “clicks” occurred on their advertisement while consumers are watching live television. This information can help marketers construct a successful campaign thus contributing positively towards a company’s long-term brand equity.

Kristy Leong's curator insight, September 26, 2013 5:33 AM

I think that it was a good idea that Samsung and Yahoo! Partnered up together. Direct marketing is real important for businesses to expand and I think that this combination between the two companies combined has put themselves on a whole new level. This has allowed consumers to react to advertisements in real time through the combination of Yahoo's Broadcast Interactivity platform and Samsung's 2012 Smart TVs. I think the new Samsung televisions are definitely an evolution in the television technology, however I think the new way in which marketers and advertisers are a bit to aggressive. Of course the interactive level of the new platform will be useful to users but some may think it’s a bit too much. I think direct marketing is important as it does directly connect with people about products and can easily receive feedback both positive and negative. I think that the information that has been collected will be useful to marketers and most likely be very popular with consumers but I reckon some consumers won’t like the idea behind this.

Janessa Bartsch's comment, September 26, 2013 5:49 AM
Great article, it's very topical and covers some of the major points of IMC which is consumer engagement and direct marketing. I agree that their form of advertising may be a bit aggressive but I think that's the type of marketing that is happening in the technology world, with some many competitors and few differences these businesses must be aggressive to get consumers to switch such expensive products or keep up with the latest technology trends.
Ashleigh Brockett's comment, September 26, 2013 7:30 AM
I agree with Kristy that both Samsung and Yahoo partnered up together as they are too very powerful brands. I also agree that direct marketing is very important as it connects the consumers with the brand and creates a personal platform between the two.