Direct Marketing
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Direct Marketing More Relevant Than Ever

Direct Marketing More Relevant Than Ever | Direct Marketing | Scoop.it
Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing.
Mele Tauveli's insight:

The other article I’ve chosen in the same topic clearly identifies what direct marketing is whereas this article clearly identifies why direct marketing is more relevant than ever. I think this section of Integrated Marketing Communications is important because successful marketers today are reaching more and more customers directly, on a personal level, than ever before; as indicated in the above article. I also agree with the article as it states that direct marketing tools can enable marketers to develop and enhance emotional bonds with individual customers, and customer groups, to grow the value of their customer base in real time. As I now know through IMC what direct marketing tools are I think that the above statement is totally true and it will most definitely help enhance emotional bonds with customers.

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What is direct marketing, anyway

What is direct marketing, anyway | Direct Marketing | Scoop.it
As touchpoints and technologies evolve, so does the definition of direct marketing.
Mele Tauveli's insight:

I found this article good in terms of explaining what direct marketing is. The article states that the definition of direct marketing varies depending on whether you’re an traditionalists, digitally focused or a multichannel maven. It goes on to state for some direct marketing is about channel and for others it’s about data. Either way, I think that the author’s definition is well explained as I understand it more. The author states that direct marketing creates a virtuous cycle of gathering and using customer data to improve those communications over tome. Doing this well will successfully increase customer engagement and loyalty, as well as marketing and sales performance. I think that this article is important as it allowed me to understand what direct marketing is and how it could benefit companies now and in the future that I could be working for.

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