Direct Mail's Future
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6 Tips for Creating an Effective Internet Direct Mail Campaign | INETHonduras

6 Tips for Creating an Effective Internet Direct Mail Campaign | INETHonduras | Direct Mail's Future | Scoop.it
Getting direct mail prospects to visit your site isn't hard if you follow this direct mail expert's advice. Leer mas..
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3 Things Direct Mail Does That Google Can’t

3 Things Direct Mail Does That Google Can’t | Direct Mail's Future | Scoop.it
For many small business owners, search engine marketing seems to have eclipsed other proven methods for gaining notice by new customers. According to direct mail guru Craig Simpson, that’s a mistak...
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Seems to Me:

 

Old School trumps New Fads.

Fundimentals beat Flash 

Technique and Systems out perform Intuition and Winging It

The Tortoise beats the Hare.....

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USPS gets more bad press for book policy - Johnson City Press (subscription)

USPS gets more bad press for book policy - Johnson City Press (subscription) | Direct Mail's Future | Scoop.it
Johnson City Press (subscription)
USPS gets more bad press for book policy
Johnson City Press (subscription)
News that the U.S.
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A perfect example of the cost of UAA's.

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10 Trends to Define 2013 in Marketing- #9 Direct Mail Survives, but not Standalone

10 Trends to Define 2013 in Marketing- #9 Direct Mail Survives, but not Standalone | Direct Mail's Future | Scoop.it
http://t.co/mn8NuPcX

Via Richard Weisskopf
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6 Attention-Grabbing Direct Mail Designs

6 Attention-Grabbing Direct Mail Designs | Direct Mail's Future | Scoop.it
When planning your direct mail campaign, choosing the right design is crucial. These tips can help you select the one that works best for you.
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Paretos 80/20 Principle works in Direct Marketing too, we all know it as the 40/40/20 Rule (40% List / 40% Offer / 20% everything else).  No matter how impressive the marketing piece looks, without the right offer being sent to right people, it will just become good looking recycle bin fodder.

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How Much Are My Postal Rates Going Up?

How Much Are My Postal Rates Going Up? | Direct Mail's Future | Scoop.it
Effective January 26, 2014 postage rates will increase.  Don’t be caught off guard – check out the details of the changes by using our easy to read Rate Comparison Charts!
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3 Ways Direct Mail Is Delivering What Google Doesn’t for Small Business

3 Ways Direct Mail Is Delivering What Google Doesn’t for Small Business | Direct Mail's Future | Scoop.it
Google has become the go-to method for search marketing, prompting small business owners to regard direct mail as irrelevant.� Embracing this vie...
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USPS faces economic fallout - Press TV

USPS faces economic fallout - Press TV | Direct Mail's Future | Scoop.it
Press TV
USPS faces economic fallout
Press TV
The cash-strapped U.S. Postal Service is bracing to take a financial hit from sequestration - even though it is being spared from the $85 billion across-the-board cuts themselves.
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