Direct Mail + Mobile Technology: Match Made in Heaven
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IKEA aims to eliminate buyer's remorse with nifty augmented reality ...

IKEA aims to eliminate buyer's remorse with nifty augmented reality ... | Direct Mail + Mobile Technology: Match Made in Heaven | Scoop.it
For its 2014 catalog, IKEA introduces an augmented reality function that enables shoppers to outfit their homes with digital imagery of furniture.
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Direct Mail: Still Alive and Kicking

Direct Mail: Still Alive and Kicking | Direct Mail + Mobile Technology: Match Made in Heaven | Scoop.it
Direct Mail: Still Alive and Kicking http://t.co/lcgbUh9icC http://t.co/slk6EZfB2l
Sandi Neuman's insight:

Most people look forward to their "mail moment", time that has become personal.  What better way to capture the attention of your audience - in their own time and space when they are best suited to "hear" the message!

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