Direct Mail Marketing
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Direct Mail Marketing
Direct Mail Marketing is a time tested marketing strategy. According to Direct Marketing Association (DMA) direct mail returned $15 for every $1 spent. If properly executed, direct mail can help improve brand awareness, customer loyalty and lead generation efforts.
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Direct Mail Marketing: Today? Really?

Direct Mail Marketing: Today? Really? | Direct Mail Marketing | Scoop.it
Even online giant Google uses direct mail marketing in their marketing mix. How can you integrate direct mail into your business?
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Chelsea-Rae Dawson's curator insight, September 23, 2013 9:11 PM

As discussed in this weeks tutorial, many people and organizations themselves are so heavily focused on marketing through the net that direct mail marketing is often thought of as useless and unnecessary. However, this article explains the fact that even web giant Google has decided to jump on the direct mail marketing band wagon. As stated in the article, "The folks at Google are smart. They know that different people respond to different approaches at different times. And they also know that it’s a little harder to throw away a piece of physical mail than it is to delete an email." This statement is very true in the fact that not everyone in this day in age is up with the social media and technology aspect of things. Everyone has different methods and ways of communicating and for many mail and post is still the way they would prefer to communicate.

Alexandra Renall's comment, September 23, 2013 10:50 PM
I found it interesting that one of the most influential online companies in the world see direct mail marketing as useful. As the author stated, Google know that people respond to approaches very differently. We are all unique and have different preferences. Many people, especially the older generation, prefer mail as a communication tool.
Jordan Smith's comment, September 25, 2013 8:48 PM
I think that this article is interesting as I would have not thought an organisation such as Google would use what seems like an old school tool however it just further emphasises the point that different people respond to different tools. This technique may for example be relevant to people who are not tech savvy and use social media and a direct mail out be more practical for this audience segment. This can also be seen as a clever approach as with direct emailing it is much easier for consumers to delete the email where as one has to physically throw out a piece of email. I think this article is a good example of integration as Google is using a variety of marketing techniques,
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EDDM | Every Door Direct Mail | USPS EDDM Mailing Program

EDDM | Every Door Direct Mail | USPS EDDM Mailing Program | Direct Mail Marketing | Scoop.it
Order your EDDM Products Online Today. (Want to learn more about Every Door Direct Mail? Go here!
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Successful direct mail and email marketing for roofing contractors - RoofPal Marketing Podcast

http://www.RoofPal.com | Chris Walker explains that if your roofing company has experienced failure in direct mail or email marketing campaigns, it is likely...
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M Donald's curator insight, May 9, 2013 7:06 PM

I quite like this video it summarizes quickly on what businesses usually fail to achieve - an example is reaching customers that ignore your messages or advertisement. The video then talks about how to avoid things like this.
I think people should watch this, its only 3minutes yet the information is so vital ! 

Richard Ott's comment, May 9, 2013 8:03 PM
this was cool....nice to have a video tpo watch as well rather than simply reading an article...(in a way you have done direct marketing of your scoop it page....engaging me as your audience!!!) The video had some great points about how to improve direct mail advertising. I liked the suggestions of folding/unfloding the flyer or pamflet to encourage more interaction with the customers. Other factors such as size of the mail, and a professional layout are crucial factors to ensure the message is not missed! The phrase "stay top of mind to stimulate and create urgency" was cool and very relevant to the overall objectives of any direct marketing strategy. Great video!
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Nissan promotes electric LEAF model in TMW direct mail campaign - The Drum

Nissan promotes electric LEAF model in TMW direct mail campaign - The Drum | Direct Mail Marketing | Scoop.it
The DrumNissan promotes electric LEAF model in TMW direct mail campaignThe DrumNews for the marketing & media industries in the UK, with stories, job search resources, events listing, and features.Nissan Motor (GB) 'says goodbye to compromise' with...
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Recommend a better direct mail co? - LawnSite.com™ - Lawn Care ...

Recommend a better direct mail co? - LawnSite.com™ - Lawn Care ... | Direct Mail Marketing | Scoop.it
Weve been using a company now for a couple years to do our direct mail pieces. (300k this year) They nailed our piece in 2011. This spring, they completely dropped the ball and had a number of failures, one epically.
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Direct Mail Marketing Nourishes Existing Customers

RT @jcoupal: Direct Mail Marketing Nourishes Existing Customers http://t.co/Eljd151C...
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Direct Mail and the Annual Fund: Are You On Track? | Rescigno's Marketing Connections

Direct Mail and the Annual Fund: Are You On Track? | Rescigno's Marketing Connections | Direct Mail Marketing | Scoop.it
Direct Mail and the Annual Fund: Are You On Track? (Direct Mail and the Annual Fund: Are You On Track?
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Give your Direct Mail Campaign a Boost – 7 Tips to Make it Work for You

Give your Direct Mail Campaign a Boost – 7 Tips to Make it Work for You | Direct Mail Marketing | Scoop.it
We talk a lot about email marketing and other forms of electronic marketing, because that’s our primary focus.
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Chelsea-Rae Dawson's curator insight, September 23, 2013 9:27 PM

This article again, discusses the importance of not overlooking direct mail marketing as a way of enticing and engaging new customers. In today's modern world, many businesses are so caught up in the fact that the younger generation is on the web that they forget about the older demographic. I think that tip number 1 in this article is very relevant. They discuss how "The most important tip to remember for any kind of marketing idea is to know your audience. The message should be targeted specifically to your audience to have the best effect." This point emphasizes how important it is to know who you are aiming your marketing schemes at and how by not just sticking to one audience, your organization or company can benefit greatly.

MakanakaTuwe's comment, September 25, 2013 10:35 PM
This article speaks the truth in the sense that it informs the reader that although technology is great and marketing via the web is a cheaper and sometimes faster option, traditional marketing is also a good idea.
Alexandra Renall's comment, September 26, 2013 3:30 AM
I completely agree with the author when he states "Once you've decided to use direct mail as a marketing tool, you obviously want to make it as successful as possible." Sending physical mail is becoming more and more expensive, therefore a marketer must make sure the direct mail marketing strategy will generate a return on investment. The follow-up point is very important. Evidently, marketers should not bombard their target audience with mail, yet they must make sure the message has definitely been received.
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How to Create Quality Direct Mail Campaigns that are Successful ...

People that are great at marketing, or doing copywriting, should have no problem transitioning into direct-mail marketing as a hobby or business. On a shoestring budget, there are proven ways to get started.
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With Cuts on the Way, Postal Service Customers Already Bemoan Delays - New York Times

With Cuts on the Way, Postal Service Customers Already Bemoan Delays - New York Times | Direct Mail Marketing | Scoop.it
New York TimesWith Cuts on the Way, Postal Service Customers Already Bemoan DelaysNew York TimesIn Wisconsin, Publisher's Diversified Mail Service, a direct marketing firm that sends out 50 million to 75 million pieces of mail a year, said there...
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