Direct Mail
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Why Direct Mail Marketing is Hard to Disregard

Why Direct Mail Marketing is Hard to Disregard | Direct Mail | Scoop.it

#There's no doubt about it, the Internet has taken the world by storm. In today's high tech world, it has become a must to make an online presence. If you are a business owner, it is important that ...

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When To Consider Direct Mail Marketing | Young Upstarts

When To Consider Direct Mail Marketing | Young Upstarts | Direct Mail | Scoop.it
Courtney Tobe, Marketing Manager of Tobe Direct says that direct mail marketing still has a place in modern marketing.
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6 Significant Direct Mail Stats from the DMA Fact Book

We explore the current state of direct mail by looking at some interesting and eye-opening figures and findings from the 2015 DMA Statistical Fact Book.
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Direct Mail or Email - Which Marketing Channel is Right For You?

Direct Mail or Email - Which Marketing Channel is Right For You? | Direct Mail | Scoop.it
We dug into the advantages and disadvantages of both email and direct mail to help you find out which is the most effective direct marketing channel for your business.
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3 Direct Mail Flubs Costing You Big Bucks - Small Business Marketing Tools

3 Direct Mail Flubs Costing You Big Bucks - Small Business Marketing Tools | Direct Mail | Scoop.it
Save marketing dollars and maximize your results by avoiding these direct mail marketing mistakes You’re probably pretty adept at risk management.
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3 Ways Direct Mail Marketing Lowers Cost Per Lead for a Higher Conversion Rate

3 Ways Direct Mail Marketing Lowers Cost Per Lead for a Higher Conversion Rate | Direct Mail | Scoop.it
If you feel you’re spinning your wheels with digital marketing, you may want to back up and take the tried-and-true direct mail marketing route.
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Marketing Today - "12 Most Common Direct Mail Mistakes"

Nice article if you are thinking about direct mail as a marketing tactic.
http://t.co/SQgaLwl1wD
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Direct Mail: Is It Dead? - Business 2 Community

Direct Mail: Is It Dead? - Business 2 Community | Direct Mail | Scoop.it
It’s no secret we love digital marketing. We do loads of it. From social media, search engine marketing, to email marketing and everything in between. It’s transparent, cost effective and targete…
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The importance of direct mail in an electronic world - Transworld

The importance of direct mail in an electronic world - Transworld | Direct Mail | Scoop.it
21 May 2015 In a world where it seems most of our communications take electronic form, rest assured that direct mail isn’t going anywhere anytime soon.
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6 Steps to Building the Perfect Direct Mail List | Direct Mail Advertising by AMG

6 Steps to Building the Perfect Direct Mail List | Direct Mail Advertising by AMG | Direct Mail | Scoop.it
Don’t miss our #infographic to learn how to build the #perfect direct mail list! http://t.co/Dwd8cbUylO
#directmail
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QR codes beat out direct mail in driving response: report - Mobile Marketer - Research

QR codes beat out direct mail in driving response: report - Mobile Marketer - Research | Direct Mail | Scoop.it
QR codes are spurring consumers to take action with response rates that are higher than other direct marketing tactics, according to a new report from Nellymoser.

Via Cristian contini
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5 Ways to Save Money on Direct Mail Marketing

5 Ways to Save Money on Direct Mail Marketing | Direct Mail | Scoop.it
Create your next direct mail marketing campaigns for postcards, letter…

Via Skip Boykin
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Tegan Thomas's curator insight, September 23, 2013 5:06 AM

This is an article which can help small businesses utilize what they already own and how they are able to recycle old material. This is a good point to bring across to small businesses and allow them to understand that they have the ability to utilize their costs and make it go as far as possible.

 

Chelsea Tidswell's comment, September 25, 2013 5:18 AM
I like what you have said here Tegan. Small businesses have a lot more to them than what meets the eye. If they can strategically reuse and recycle old material, they can hugely benefit from this and also make huge savings. They need to know what they can utilize in order to make their budgets stretch as far as possible
Analiese Rands's comment, September 25, 2013 4:43 PM
yes this article Tegan can help with small businesses. This article gives great tips to save money and utilize every dollar efficiently.
I also agree that small businesses have a lot more to offer than meets the eye and can reuse their old materials and create savings.
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The Beginner's Guide to Direct Mail - National Mortgage Professional Magazine

The Beginner's Guide to Direct Mail - National Mortgage Professional Magazine | Direct Mail | Scoop.it
Define your marketBefore engaging in any marketing activity, it’s always important to define your target market. For example, would you like to focus on current customers who are looking to take on more services?
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The Do’s and Don’ts of Direct Mail Marketing

The Do’s and Don’ts of Direct Mail Marketing | Direct Mail | Scoop.it
Direct mail campaigns can offer companies a cost-effective and precise means of reaching their ideal target audience. Without basing their campaigns on the optimal direct mail strategies.
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Why You Shouldn't Give Up on Direct Mail

Why You Shouldn't Give Up on Direct Mail | Direct Mail | Scoop.it
You may think direct mail is a relic of the past or you don't use it much because it's too expensive.  But beware. Direct mail is still a viable way to communicate with your donors. Listen to your ...
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15 Reasons why direct mail is better than email

15 Reasons why direct mail is better than email | Direct Mail | Scoop.it
Direct Mail delivers better than eM ail marketing   15 reasons why direct mail is...
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Mary Clayton's curator insight, August 4, 2015 8:37 AM

High quality email addresses are very difficult to acquire - mainly because most people do not opt-in for third-party offers. And when available they are expensive. Typically a direct mail list offers 80% more prospects.

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Direct mail: dead, or immortal?

Direct mail: dead, or immortal? | Direct Mail | Scoop.it
Is direct mail dead? Dying? How about alive and well, unlikely to die any time soon? That's the reality, and here's an article in Target Marketing that shows why: Why Direct Mail Won't Die.
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What’s Your Direct Mail Marketing Strategy?

What’s Your Direct Mail Marketing Strategy? | Direct Mail | Scoop.it
There’s more to good direct mail strategy than simply having a schedule and some good topics.
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Boost your Mailing List with Twitter's Lead Generation Cards

Boost your Mailing List with Twitter's Lead Generation Cards | Direct Mail | Scoop.it
Boost your Mailing List with Twitter's Lead Generation Cards
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40/40/20 Rule of Direct Mail Marketing

40/40/20 Rule of  Direct Mail Marketing | Direct Mail | Scoop.it
 Many print marketing pieces focus heavily on design to persuade their audience to take the next step in the purchasing process. Great layout and design alone, however, won’t propel your direct-mai...
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What are QR Codes Used for in Direct Mail?

What are QR Codes Used for in Direct Mail? | Direct Mail | Scoop.it
QR codes (those little codes that your smart phone reads) are surprisingly under-rated in marketing today by some business owners.
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Creative Direct Mail is Effective

Creative Direct Mail is Effective | Direct Mail | Scoop.it
At Gossett Marketing we discourage direct mail if you are just going to stuff information into a plain white envelope and send it out willy-nilly. No one
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Direct Mail Marketing, Direct Profit? [Infographic]

Direct Mail Marketing, Direct Profit? [Infographic] | Direct Mail | Scoop.it
Marketing Strategy - Despite the persistent rumors that print is dead, mailboxes everywhere continue to get stuffed with direct mail marketing pieces. But how successful is direct mail marketing really?

Via CYDigital
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Dhanniya Sena's curator insight, September 24, 2014 7:29 PM

I think this is interesting for companies to note because though print advertising and media may be declining in the modern world, direct mail marketing can still lead to direct profit for businesses. This is because the direct mail is delivered to loyalty customers or consumers who have an interest to the company's products and the industry they are in. 

heeyeon yoon's curator insight, October 2, 2014 8:29 PM

Consumers today are more reliant on online browsing and they like to receive letter to email because, it is easy to check and marketer can reduce cost of money for send their information.

 

From the result by Bolt Insurance, direct mail marketing is increase. In 2011, direct mail spending $47.8 billion. Direct mail spending has been increasing in 2013 and will achieve a 3.6% growth through 2014, according to the projections cited by Bolt. On average, 6.5 in 10 people who receive direct mail marketing make purchases or otherwise engage with the business. These are the reason why direct mail marketing successes. Direct mail marketing is preferred way of receiving information. There are some examples of top areas in which people prefer direct mail marketing;

 

-Sensitive health information
-Treatment for a specific condition

-Financial services

-Mail-order shopping

-Insurance

MailShark's curator insight, February 19, 2015 3:08 PM

Awesome infographic with direct mail ROI statistics.

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8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is Making

8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is Making | Direct Mail | Scoop.it
Who says direct mail is dead? Many small businesses are spending their hard-earned money on direct mail campaigns to help drive traffic through their doors. But, with social media being where the “…

Via Brian Yanish - MarketingHits.com, TechinBiz
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Daryl Peterson's comment, September 26, 2013 9:24 PM
Yes matt this article is indeed very insightful and describes in detail what small businesses are doing wrong by using direct marketing with older methods. They should instead be taking into account exactly where all the consumers are which are on social media sites e.g facebook and consider advertising on there, making a page to get their brand image out to consumers within their segemented targer market. In doing so will have much better luck of succeeding using a modernised version of communication which is quick, efficient and effective in the world today.
Jarrod Gardiner's curator insight, September 26, 2013 10:16 PM

This article looks at ways a business can improve its direct marketing. The following is a list of ways it can improve its direct marketing:

Promote Your Social Media Channels

Always Link To Your Business’ Social Media Channels. 

Social Media Logos. 

Keep Your Social Media Pages Updated.

Tell Me Why I Need To Scan A QR Codes.

Add More Contact Information On Your Mailer.

Use Google Plus To Make It Easier To Be Found. 

Find A Part-time Marketing Coach To Add To Your Team. 

 

heeyeon yoon's curator insight, September 29, 2014 7:45 PM

People think direct mail is dead, but many small businesses are still spending money for direct mail campaigns and a lot of small businesses are using social media with their direct mail marketing. From the research 9 of the 51 small businesses integrated social media with their shared mailer tactic and 20 of the 51 advertising businesses did not include their social media channels. 

There are some advice to social media advice for small business when using direct mail;
-promote your social media channels
-always link to your business' social media channels
-use more than social media logos
keep your social media pages updated
-add more contact information on your mailer
-use google plus to make it easier to be found
-find a part-time marketing casch to add to your team

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Op-Ed: How to create the perfect piece of direct mail

Op-Ed: How to create the perfect piece of direct mail | Direct Mail | Scoop.it
Despite the prevalence of digital marketing, letter-sized direct mail outperforms email With an existing customer response rate of 3.40 percentto 0.12 percent, a 2012 Direct Marketing Association study found.

Via Don Dea
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Don Dea's curator insight, November 30, 2013 2:45 AM

Oversized mail and postcards also outperformed email at 3.95 and 2.47 percent. Prospect response rates were proportionate, with mail pulling 1.44 percent to email's 0.03 percent. Direct mail's cost per lead was also lower, at $51.40 to email's $55.24, reports the Online Marketing Institute.



Read more: http://www.digitaljournal.com/article/362649#ixzz2m73QTkpn

Mary Clayton's curator insight, August 4, 2015 8:37 AM

 Oversized mail and postcards also outperformed email at 3.95 and 2.47 percent. Prospect response rates were proportionate, with mail pulling 1.44 percent to email's 0.03 percent. Direct mail's cost per lead was also lower, at $51.40 to email's $55.24, reports the Online Marketing Institute.



Read more: http://www.digitaljournal.com/article/362649#ixzz2m73QTkpn