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Managing the unmanageable: is there a formula for creativity? - - Promotional Feature

Managing the unmanageable: is there a formula for creativity? - - Promotional Feature | Digitas press | Scoop.it
It‘s a question that is as old as advertising itself: How does an agency put a price tag on creativity? How can you place a value on something as intangible as an idea - one that might have been conceived in a flash of inspiration but which ended up driving millions of pounds in sales for a client? - - Promotional Feature
Digitas's insight:

Chris Clarke is featured

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Movers and shakers: Digitas, Wonderhood Studios, BBH, M&S, AMV and more

Movers and shakers: Digitas, Wonderhood Studios, BBH, M&S, AMV and more | Digitas press | Scoop.it
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry
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People on the move featuring Ogilvy, Snapchat, Starcom, CNN and more

This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
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Digitas creates 'experience-led' global digital platform for F1

Digitas creates 'experience-led' global digital platform for F1 | Digitas press | Scoop.it
Formula One has launched a new global digital platform, including an updated website and app, created by Digitas.
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Top Hires of the Week

Top Hires of the Week | Digitas press | Scoop.it
AKQA..Chris Wallace joins AKQA as Client Partner of media in the San Francisco studio. Chris has 15 years’ experience in a variety of digital strategy and global client leadership roles focused on data-driven decision making, innovatio
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Mediatel: Newsline: Emma de la Fosse to join Digitas as chief creative officer

Mediatel: Newsline: Emma de la Fosse to join Digitas as chief creative officer | Digitas press | Scoop.it
Digitas has hired Emma de la Fosse as its new UK chief creative officer, poaching her from rival agency Ogilvy.
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Beware the 'phantom' win: lessons from true agency stories

Have you ever gone through the pitching process, won but then nothing came from it? You're not the only one as it seems to be more common these days in agency land. It's called the 'phantom' win.
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What will the 'client of the future' look like? | Campaign US

What will the 'client of the future' look like? | Campaign US | Digitas press | Scoop.it
Industry experts share how marketers - like their agency partners - will have to adapt in the coming years.. From Campaign US
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Greater need for creative in media pitches as part of rebundling | Campaign US

Greater need for creative in media pitches as part of rebundling | Campaign US | Digitas press | Scoop.it
Creative solutions are increasingly sneaking into media pitches as the need for further integration continues to grow.. From Campaign US
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Kellogg’s cereal gets voice-enabled | News | Retail Technology

Kellogg’s cereal gets voice-enabled | News | Retail Technology | Digitas press | Scoop.it
Kellogg’s cereal Special K has launched an Alexa voice-enabled skill to provide people with nutritional tips
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Piranha Bar Nibbles Out a New Look for Kellogg’s Coco and Croc

Piranha Bar Nibbles Out a New Look for Kellogg’s Coco and Croc | Digitas press | Scoop.it
Two chocolate-craving characters of cartoon commercials past have been given a 2018 refresh in a slate of new pan-European spots for Kellogg’s Coco Pops cereal, produced by up-and-coming Dublin creative house Piranha Bar. Led by Digitas in London and Leo Burnett, the commercials offer a more in-depth take on Coco the monkey and his nemesis […]
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Post Magazine - Coco Pops characters receive a refresh

Post Magazine - Coco Pops characters receive a refresh | Digitas press | Scoop.it
Post Magazine is dedicated to serving the most intensely dynamic segment of the entertainment industry: Post Production. Post magazine has over 25 years of experience covering this business.
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Piranha Bar Re-Imagine Classic Coco Pops Characters in New Kellogg’s Campaign – Marketing Communication News

Piranha Bar Re-Imagine Classic Coco Pops Characters in New Kellogg’s Campaign – Marketing Communication News | Digitas press | Scoop.it
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Digitas crea una plataforma digital global 'basada en experiencia' con la F1

Digitas crea una plataforma digital global 'basada en experiencia' con la F1 | Digitas press | Scoop.it
La fórmula 1 ha lanzado una nueva plataforma digital global, con sitio web actualizado y una aplicación, creada por Digitas. La agencia, de Publicis Comunicación, fue nombrada en octubre de 2017 para
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Movers and shakers: Digitas, Wonderhood Studios, BBH, M&S, AMV and more

Movers and shakers: Digitas, Wonderhood Studios, BBH, M&S, AMV and more | Digitas press | Scoop.it
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry
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shots.net - De La Fosse to join Digitas UK in lead creative role

shots.net - De La Fosse to join Digitas UK in lead creative role | Digitas press | Scoop.it
shots - The World's most creative advertising, TV commercials, music videos, short films and animation. shots showcases the creative talent in the international advertising industry. Also contains news and clips from across the globe.
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Emma de la Fosse to join Digitas in lead UK creative role – Marketing Communication News

Emma de la Fosse to join Digitas in lead UK creative role – Marketing Communication News | Digitas press | Scoop.it
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Ogilvy UK creative chief Emma de la Fosse to depart for Digitas

Ogilvy UK’s group chief creative officer, Emma de la Fosse, is to leave the agency to join Publicis, The Drum has learned.
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Emma de la Fosse moves to Digitas in latest Ogilvy departure

Emma de la Fosse moves to Digitas in latest Ogilvy departure | Digitas press | Scoop.it
Digitas UK has poached Ogilvy's Emma de la Fosse to be its new creative leader.
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Pringles - Sour Cream and Onion | LBBOnline

Pringles - Sour Cream and Onion | LBBOnline | Digitas press | Scoop.it
Little Black Book, Pringles - Sour Cream and Onion. We collaborated with Dark Energy Films and DigitasLBi to create a series of social films for Pringles.

For each film we were tasked with re-imagining, designing and animating the ‘epiphany moments’; the fantastical worlds our heroes become immersed in when taking a single bite of the flavours.

Using mixed media, we came up with surreal worlds for the flavours, where tasty food interacts with our actors and different styles of illustration, transporting the viewers into the world of Pringles.

See how we did it here: https://vimeo.com/260434267
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More than 60% of UK Media Ad Spending Is Digital - eMarketer Trends, Forecasts & Statistics

More than 60% of UK Media Ad Spending Is Digital - eMarketer Trends, Forecasts & Statistics | Digitas press | Scoop.it
Much of the growth in UK ad spend in digital channels through 2019 is expected to come from mobile.
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Kellogg's launches first Alexa Skill

Kellogg's launches first Alexa Skill | Digitas press | Scoop.it
Kellogg’s Special K has partnered with a digital agency to launch its first Alexa Skill to provide people with positive daily hints and tips on nutrition.
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Who are the young women blazing a trail in UK digital? 's 50 Under 30 continues

Every lunchtime this week, The Drum will be publishing profiles of some of the highest achieving women making their mark in digital before the age of 30. Make sure you don't miss out by signing up to our newsletter.
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Publicis Media promotes Howley to COO and Cummins appointed UK CEO –

Publicis Media promotes Howley to COO and Cummins appointed  UK CEO – | Digitas press | Scoop.it
Publicis Media CEO Sue Frogley has today unveiled two key promotions to her UK leadership team with immediate effect.   Mark Howley assumes the newly created role of chief operating officer, Publicis Media UK with the practices reporting to him.   Working closely with Frogley, his new role will focus on growing client business by …
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Programmatic in the "Age of Assistance"

Programmatic in the "Age of Assistance" | Digitas press | Scoop.it
How can programmatic add value to customers? Michael Thomson of @Digitas breaks it down #OnTheVillage @MediaVillageCom
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