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Marketers' Roundtable: What’s Next for Ad Blocking in the UK? - eMarketer Trends & Interviews

Marketers' Roundtable: What’s Next for Ad Blocking in the UK? - eMarketer Trends & Interviews | Digitas press | Scoop.it
Industry experts weigh in on the magnitude of ad blocking, whether technology can solve the problem and the effects of GDPR.
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Publicis Groupe chief Sadoun highlights strength of UK business despite Brexit concerns

The UK will remain a key market for Publicis Groupe regardless of what happens with Brexit, its chief executive Arthur Sadoun has said, stating his belief in the country and in the local team leading the world’s third-largest advertising agency network.
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DMA | DMA Awards | Award | DMA Awards Shortlist 2018

DMA | DMA Awards | Award | DMA Awards Shortlist 2018 | Digitas press | Scoop.it
The DMA Awards judges, the toughest in the business, have spoken.
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How marketers can better leverage the Amazon opportunity

As Amazon, the second company to breach the trillion-dollar mark, continues its march towards global dominance in ever-expensing sectors, marketers cannot afford not to look at the potential opportunity or threat that it presents their own brand aspirations.
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Movers and shakers: Digitas, Wonderhood Studios, BBH, M&S, AMV and more

Movers and shakers: Digitas, Wonderhood Studios, BBH, M&S, AMV and more | Digitas press | Scoop.it
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry
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People on the move featuring Ogilvy, Snapchat, Starcom, CNN and more

This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
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Digitas creates 'experience-led' global digital platform for F1

Digitas creates 'experience-led' global digital platform for F1 | Digitas press | Scoop.it
Formula One has launched a new global digital platform, including an updated website and app, created by Digitas.
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Top Hires of the Week

Top Hires of the Week | Digitas press | Scoop.it
AKQA..Chris Wallace joins AKQA as Client Partner of media in the San Francisco studio. Chris has 15 years’ experience in a variety of digital strategy and global client leadership roles focused on data-driven decision making, innovatio
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Mediatel: Newsline: Emma de la Fosse to join Digitas as chief creative officer

Mediatel: Newsline: Emma de la Fosse to join Digitas as chief creative officer | Digitas press | Scoop.it
Digitas has hired Emma de la Fosse as its new UK chief creative officer, poaching her from rival agency Ogilvy.
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Beware the 'phantom' win: lessons from true agency stories

Have you ever gone through the pitching process, won but then nothing came from it? You're not the only one as it seems to be more common these days in agency land. It's called the 'phantom' win.
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What will the 'client of the future' look like? | Campaign US

What will the 'client of the future' look like? | Campaign US | Digitas press | Scoop.it
Industry experts share how marketers - like their agency partners - will have to adapt in the coming years.. From Campaign US
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Greater need for creative in media pitches as part of rebundling | Campaign US

Greater need for creative in media pitches as part of rebundling | Campaign US | Digitas press | Scoop.it
Creative solutions are increasingly sneaking into media pitches as the need for further integration continues to grow.. From Campaign US
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How programmatic can unlock the power of AI

Though artificial intelligence is an undeniable tool in the advertising industry, questions – and indeed hesitations – remain around its effectiveness. The Drum in partnership with Trade Desk addressed the evolution of AI around a brunch roundtable with leading industry luminaries, discussing its uses, challenges and the ways in which advertisers can benefit from implementing machine learning as a wider strategy.
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'We’re open for business': BBC's Upfronts demystifies its ad offering

'We’re open for business': BBC's Upfronts demystifies its ad offering | Digitas press | Scoop.it
Publishers with less obvious digital commercial offerings will get the most value from the IAB Upfronts.
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2018 Effective Mobile Marketing Awards shortlist revealed | Mobile Marketing Magazine

Most Effective B2C App
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Digitas crea una plataforma digital global 'basada en experiencia' con la F1

Digitas crea una plataforma digital global 'basada en experiencia' con la F1 | Digitas press | Scoop.it
La fórmula 1 ha lanzado una nueva plataforma digital global, con sitio web actualizado y una aplicación, creada por Digitas. La agencia, de Publicis Comunicación, fue nombrada en octubre de 2017 para
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Movers and shakers: Digitas, Wonderhood Studios, BBH, M&S, AMV and more

Movers and shakers: Digitas, Wonderhood Studios, BBH, M&S, AMV and more | Digitas press | Scoop.it
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry
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shots.net - De La Fosse to join Digitas UK in lead creative role

shots.net - De La Fosse to join Digitas UK in lead creative role | Digitas press | Scoop.it
shots - The World's most creative advertising, TV commercials, music videos, short films and animation. shots showcases the creative talent in the international advertising industry. Also contains news and clips from across the globe.
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Emma de la Fosse to join Digitas in lead UK creative role – Marketing Communication News

Emma de la Fosse to join Digitas in lead UK creative role – Marketing Communication News | Digitas press | Scoop.it
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Ogilvy UK creative chief Emma de la Fosse to depart for Digitas

Ogilvy UK’s group chief creative officer, Emma de la Fosse, is to leave the agency to join Publicis, The Drum has learned.
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Emma de la Fosse moves to Digitas in latest Ogilvy departure

Emma de la Fosse moves to Digitas in latest Ogilvy departure | Digitas press | Scoop.it
Digitas UK has poached Ogilvy's Emma de la Fosse to be its new creative leader.
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Pringles - Sour Cream and Onion | LBBOnline

Pringles - Sour Cream and Onion | LBBOnline | Digitas press | Scoop.it
Little Black Book, Pringles - Sour Cream and Onion. We collaborated with Dark Energy Films and DigitasLBi to create a series of social films for Pringles.

For each film we were tasked with re-imagining, designing and animating the ‘epiphany moments’; the fantastical worlds our heroes become immersed in when taking a single bite of the flavours.

Using mixed media, we came up with surreal worlds for the flavours, where tasty food interacts with our actors and different styles of illustration, transporting the viewers into the world of Pringles.

See how we did it here: https://vimeo.com/260434267
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More than 60% of UK Media Ad Spending Is Digital - eMarketer Trends, Forecasts & Statistics

More than 60% of UK Media Ad Spending Is Digital - eMarketer Trends, Forecasts & Statistics | Digitas press | Scoop.it
Much of the growth in UK ad spend in digital channels through 2019 is expected to come from mobile.
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