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M6 Replay se lance dans la télé sociale

M6 Replay se lance dans la télé sociale | Digitaly yours | Scoop.it
Le groupe audiovisuel propose une nouvelle version de sa plateforme de catch up TV. Au programme notamment, des contenus via l'association du téléviseur à un second écran et l'intégration de Facebook à son dispositif pour commenter ses émissions.

Via stephane Bernal
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'Digital marketing' to become just 'marketing' in 2013 on LinkedIn Today

'Digital marketing' to become just 'marketing' in 2013 on LinkedIn Today | Digitaly yours | Scoop.it
Discover what the world's professionals are saying about ''Digital marketing' to become just 'marketing' in 2013' right now.
fatima zahra z's insight:

Digital marketing Power ! 

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La révolution Real Time Bidding (RTB) | Tradelab

La révolution Real Time Bidding (RTB) | Tradelab | Digitaly yours | Scoop.it
fatima zahra z's insight:

Big Brother is here 

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Axe Apollo offre des tickets pour l?espace

Axe Apollo offre des tickets pour l?espace | Digitaly yours | Scoop.it
Pour le lancement de sa nouvelle gamme Apollo, Axe organise une campagne internationale digitale et... spatiale. Objectif : envoyer 22 consommateurs (dont un Français) dans l'espace via un jeu-concours.
fatima zahra z's insight:

another footstep for marketing ! 

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100 Social Media Stats From 2012 [INFOGRAPHIC]

100 Social Media Stats From 2012 [INFOGRAPHIC] | Digitaly yours | Scoop.it
For Social Media 2012 was a year of change and maturity. It’s the year when social media really started to go mainstream, with over 1 billion users on Facebook and 500 million users on Twitter.

 

Social Media use by companies, end users and the platforms alike had some relevant lessons from 2012. Whether it was misuse of hashtags during national disasters, false claims being made leading to 10,000 Twitter users being sued or Instagram getting a “social slap” for changing it’s terms of service.

What really did change though is the increasing amount of time people are spending on social media, 1 in 7 minutes online is spent on Facebook and the increase in mobile use of social media, with 91% of mobile internet access being used for social activities.

With all of these amazing stats it still fascinates me why so many companies are resisting the inevitable change that is happening in the marketplace. With 70% of questions to brands going unanswered and 73% of small businesses still not using social media there is a massive opportunity for those that want to take it…


Via Alex Butler, Dimitri MaLuu
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Murray McKercher's curator insight, January 5, 2013 8:46 AM

91% of mobile internet access being used for social activities...