Digital Marketing
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Digital Marketing
Managing the intersection of online and offline marketing communications in an increasingly digital world.
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Online Marketing: How to Choose the Right Length for Onsite Blogs

Online Marketing: How to Choose the Right Length for Onsite Blogs | Digital Marketing | Scoop.it
If blogging is a part of your company’s online marketing strategy, we have six tips that will help you choose the right blog length for engaging your...
Maurice Parisien's insight:

More and more marketers are finding value in utilizing blog posts to build organic search results.  However, frequently questions arise as to the length of the article. I suspect you'll find some answers to this common question in this post.

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Email Marketing Toolbox: 60+ Resources for Email Marketers

Email Marketing Toolbox: 60+ Resources for Email Marketers | Digital Marketing | Scoop.it
Email marketing is a critical part of doing business and making money online. If you're not already focusing on growing your list, you should make it a priority today. And if you're already building a list, being able to make even a small increase in conversion rates can have a dramatic impact on the growth of your list and its effectiveness.

With an established email list you'll be able to stay in close contact with your most loyal followers, offer valuable information and content to them, promote your products and services, and generate traffic to your website or blog. As countless websites and blogs have experienced crushing drops in search engine traffic due to Google's algorithm changes and updates, growing a mailing list is increasingly important for the long-term stability of your business.

In this post you'll find links to a wide variety of resources, tools, and articles that can help you in your own email marketing efforts.
Maurice Parisien's insight:

Digital Intersection is routinely recommending email marketing campaigns for our clients as a highly cost effective approach to retain and grow customer relationships.  I recently came across this blog post that I thought would be of interest to our Digital Marketing followers.

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10 SEO Myths Debunked by Bing's Duane Forrester

10 SEO Myths Debunked by Bing's Duane Forrester | Digital Marketing | Scoop.it
Hot on the heels of Google's Matt Cutts discussing what he feels are the biggest SEO myths, Bing's Duane Forrester has written about what he feels are 10 of the biggest myths in SEO. While some are true SEO myths, a few fall under best practices.
Maurice Parisien's insight:

Routinely our clients are sharing with us articles that they've read or what the latest 'SEO EXPERT' has shared with them about winning strategies and tactics in the world of SEO.  I came across this article written by Duane Forrester with Bing that I thought might be helpful in debunking some of the myths associated with SEO.  The long and short of it...there are no silver bullets, Lone Ranger! 

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Digital Intersection's Blog : Which Hat Color Does Your SEO Provider Wear?

Digital Intersection's Blog : Which Hat Color Does Your SEO Provider Wear? | Digital Marketing | Scoop.it
The type of techniques an SEO provider uses can have a major impact on search rank. Unscrupulous techniques must be avoided at all costs.
Maurice Parisien's insight:

Thought that our readers would find our most recent blog post of interest.

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Top 10 Best Reasons why you Need a Mobile Site | All Infographics

Top 10 Best Reasons why you Need a Mobile Site | All Infographics | Digital Marketing | Scoop.it
Infographic on Why you need a mobile website and mobile apps for your Business with Android VS iOS with fastest mobile browsers on ecommerce payment apps
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Google Billion Dollar Adword Auction Secrets Revealed | Infographics

Google Billion Dollar Adword Auction Secrets Revealed | Infographics | Digital Marketing | Scoop.it
Infographic on Google Adword Secrets on registering and starting a campaign with Promotional PPC keywords and descriptions with title to rank Page one on Google Search
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5 Social Media Red Flags

5 Social Media Red Flags | Digital Marketing | Scoop.it
Social media: we always hear how it can boost our marketing efforts like crazy but there are 5 social media red flags to avoid.
Maurice Parisien's insight:

Considering doing more to leverage social media for yourself and your business?  You may want to check-out these thoughts from Tim Carter.

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The Road to Integrated Marketing Success

The Road to Integrated Marketing Success | Digital Marketing | Scoop.it
As we approach the beginning of a new year, it’s a good time to ask what your management and marketing teams have agreed to as the organization’s top marketing priorities?  Is it customer acquisition, retention, or potentially customer acquisition coupled with customer growth (expanding the breadth of products and/or services that customers are buying from the enterprise)?  Whatever your company’s growth objectives may be, I’d like to offer up three (3) considerations to help ensure that those goals are achieved.
 
Consideration #1:  Segmentation - What are the relevant messages and offers to be presented to your various customer and prospect segments?  Recognition of the fact that not all customers and prospects are alike in their consumption and/or use of your company’s products or services is an important step to improving the effectiveness of marketing initiatives.  Take the time to better understand the interests and motivations of every customer segment to impart a greater degree of relevance in your communications to each of the segments.

Consideration #2:  Media Channels - What are the relevant communications channels for each of your target audiences? We know from experience that individuals consume information in many different ways depending on the situation at the point in time in which the messages are being delivered.  At times business decision-makers prefer to consume information in printed media form. (For impact and communications that ‘keep on giving’ printed materials are invaluable.)  At other times, your customers and prospects may prefer to obtain their information in digital form. That is why it is critical that proper thought be put into planning and development of integrated online and offline data-driven marketing communications. 

Consideration #3:  Measurement - What are the critical metrics that effectively assess marketing campaign performance?  Obvious key measures such as units and dollars sold are important, but recognizing that customers and prospects are not all going to be in the market for your company’s products and/or services when you want them to buy, it’s important to stay in front of your target audiences throughout the year and track metrics of audience interest and purchase behavior along the way.  For example, engagement may be measured by email opens and clicks, requests for information, website traffic and specific pages on the website visited, etc. 

The other side of the equation for measurement is that of investment.  Isolating the dollars invested in a particular marketing communications program is essential in measuring a key factor of the ROI equation.  What’s more, having the ability to track the communications that are delivered to the customer/prospect coupled with the customer’s purchases is nothing short of the holy grail when assessing Return on Marketing Investment (ROMI) calculations.  Unfortunately, these steps are frequently easier said than done.

Based on a survey conducted by the Association of National Advertisers (ANA) many marketers find themselves unable to accurately assess the return on dollars spent.  A survey conducted by the ANA in their 2012 Digital and Social Media Survey fielded in the spring of this year among 224 marketers, more than 70% report that they currently are adopting newer media platforms to reach their customers and prospects.  However, this same survey reveals that 62%experience difficulty in assessing ROI, and although they believe digital and social media channels to be important, this inability to prove ROI is a nagging concern. 

As a full-service integrated digital and offline database marketing services agency, Digital Intersection http://www.digitalintersection.com is constantly preaching and practicing measurement with each of our clients’ tactical campaigns, irrespective as to how the messages are delivered, whether online or offline, or more frequently, employing a combination of multi-faceted online channels with offline direct mail and/or print media.  The challenge comes when attempting to measure the incremental contribution of social media. However, based on our experience, when one begins with a plan that defines the objectives of the campaign and the role of each of the communications channels in the campaign, it is easier to define the metrics that measure and track campaign performance. When measuring the effectiveness of social media delivered via Facebook, Twitter, as well as most leading 3rd party social media platforms coupled with Google Analytics, we find resources with highly effective reporting capabilities.  As these social media platforms continue to develop and expand, measurement capabilities will only continue to improve.  

One thing is certain, no matter what the combination of marketing communications and social media channels employed today or in the future, our ultimate goal is to continually focus on achieving our marketing objectives, while at the same time, maximize the organizations’ return on marketing investment. 

Here’s to marketing success in 2013!
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Social Media…Are you Using or Abusing the Privalege?

Social Media…Are you Using or Abusing the Privalege? | Digital Marketing | Scoop.it

    As marketers we strive to find opportunities to communicate (preferably 2-way) with our customers and prospective customers in multiple ways to create mutually beneficial relationships. A key channel for our communications today now comes in the form of Social Media from Facebook, and Twitter, to Pinterest, Tumblr and a seemingly endless stream of new platforms coming our way every day. But, like anything, managing those communications opportunities in a manner that is both appropriate and relevant is critical to achieving a marketer’s communications objectives. Although it probably goes without saying, too much or too little in terms of social media activity can and will lead to a breakdown in communications. To take a lesson from Goldie Locks: It can’t be too hard or too soft. It’s got to be just right.

 

    A study conducted by Exact Target and CoTweet in a published report entitled ‘The Social Media Break-Up’, we learn that 44% of Facebook users indicate ‘too frequent posting’ as a top reason for ‘unliking’ a brand. The study virtually tied the overposting as the top reason for ‘unliking’ a brand on Facebook. Other reasons for ‘unliking’ a brand/company is page content becoming boring and/or repetitive (38%), while (28%) indicate ‘unliking’ a brand because the reason for ‘liking’ was simply to take advantage of a one-time offer.

 

   The dynamics and characteristics to both create and sustain long-term relationships between brands and customers have not changed over time. What has changed is the manner in which brands/companies interact with their customers. And too, (and this is a big ‘and too’), social media has shifted considerable power and control of the marketing relationship to the customer. Some experts have gone as far as saying that social media has placed the customer in control of the relationship dynamics. I’m not sure I buy totally into this belief system, but rather, I’d like to think about the brand/customer relationship as a delicate one. In some ways, a business/customer relationship is no different than a personal relationship. And from a communications perspective, the various forms of social media provide a dynamic platform for the exchange of thoughts and ideas back and forth between brand/company and customer. Just as in a personal relationship, one side cannot dominate the conversation. By definition, a conversation requires give and take; a dialogue that ultimately forges a stronger and more valuable exchange. Kind of reminds me of a basic ‘life lesson’ that my dad once shared with me: God gave you two ears and one mouth for a reason.

 

Think about it!

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Lance Holland's comment, March 19, 2013 2:02 AM
I found this article extremely interesting in that it points out a major threat of IMC - information/communication overload. Even strong brands can suffer from it, though consumers are less likely to tire of their posts and messages/adverts. The implication here is that too much is destructive to the business, but also too little will mean consumers wont be as connected to your brand as they could be. Finding the balance is the key to IMC and successful branding. As tasty as new customers are, losing old ones from too much communication can be harmful to the brand as it is these loyal customers that have the stronger brand loyalty.
Gavin Lionheart's comment, March 19, 2013 2:40 AM
I came across a similar article about communication as marketers, as marketers in this generation the most common way of cummunicating is through internet as mentioned above such as facebook, twitter and email. As marketers it is important to find a good communicating bond between you and your clients, therefore in some relevance to building long term relationships will build consumer loyalty to the buyer and the seller. In relation to IMC as mentioned by Kasem the goal of having short term financial returns and to build a brand value is ideal to any marketers aim.
Norman Vaz's comment, March 21, 2013 5:03 PM
I too found this article interesting and i agree with the fact that to much can dis-connect the old consumers however it is also important that marketers keep feeding consumers information as the world is growing so it needs to take the opportunity to connect with people they haven't before and by using social platforms like kasem said would help immensely which in turn would make customers have stronger brand loyalty and so forth.
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What are the most prevalent website optimization priorities?

What are the most prevalent website optimization priorities? | Digital Marketing | Scoop.it
Over the past 10 years, website optimization has matured from measuring softer metrics, such as brand awareness, to tracking core processes like conversion.
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How to Make Direct Mail Work for Your Business

How to Make Direct Mail Work for Your Business | Digital Marketing | Scoop.it
Despite a surge in online marketing, direct mail remains one of the largest advertising channels for U.S. businesses.
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Five Tips From Leading Companies for Online Video Marketing

Five Tips From Leading Companies for Online Video Marketing | Digital Marketing | Scoop.it
Marketing Strategy - Customers are now using video to educate themselves on products and services before they buy, and that extends across both the consumer and business-to-business markets. Here are five tips from ...
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Measuring the True Value of Social Media

Measuring the True Value of Social Media | Digital Marketing | Scoop.it

Social media continues to play an increasingly important role in the marketing mix of more and more marketers. Yet, marketers have yet to totally agree on the metrics, the critical few, that accurately assess the effectiveness that social media plays in influencing customer acquisition, retention or growth. But possibly, the tide is shifting to measuring what matters.

 

A recent survey completed by the Association of National Advertisers among 224 client-side marketers reveals that the majority of advertisers continue to look to the ‘soft metrics’ i.e. ‘daily or monthly active users’ (83%), ‘click-throughs’ (93%), ‘likes’ (82%), however, in increasing numbers, marketers are looking to new metrics to assess the effectiveness of social media. The highest proportion of marketers responding to the ANA survey rated ‘purchases’ (67%) as a top-3 box rating on a 10-point scale of effectiveness, up 14 percentage points from the 2011 survey. While, the metric of ‘would recommend/forward to a friend’ was up 12 percentage points vs. the previous year’s study. The growth of importance of these 2 key metrics point to a growing shift in marketer considerations from softer measures (e.g. ‘likes’, ‘followers’, ‘daily users’, etc.) to harder metrics that are more closely aligned to measuring behaviors and attitudes that that are tightly linked to what matters most - customer acquisition, retention and growth.

 

So, how might this change your thinking on measuring the impact of Social Media? Not that the soft measures of social media are unimportant, as the measures of ‘likes’, ‘followers’ and ‘daily users’ are clearly precursors to higher levels of engagement and business impact. However, to properly assess the influence of your organization’s social media initiatives, hard metrics need to be incorporated to assess your organization’s return on social media investment (ROSMI). The following are 3 tips to begin to take your enterprise down this path.

 

1. Connect the Dots - As your enterprise assesses the level of engagement by ‘followers’ and ‘likes’ consider putting in place promotional devices to encourage engaged fans to take advantage of special offers extended to ‘fans’ only. This tactic can then be tied directly to product/service sales of targeted fans.

 

2. Tell a Friend - Although this concept has been in practice for decades, in the world of social media, few things are more powerful in developing customer relationships than that of encouraging fans of your product/service to tell others of their positive feelings about an organization. Utilizing both online and offline communications, promotional tactics can be developed to reward current satisfied customers to introduce your organization’s products/services to their friends, family and/or business associates.

 

3. Assess the Failures - No matter how good your product or service is, potential exists that something will break and the quality of your organization’s product and/or service will fail and result in customer dissatisfaction and potential for customer loss. Social media represents an excellent channel to maintain open lines of communications with customers. If and when such a negative impact occurs, organizations should embrace the problem and communicate with customers to learn the root cause and fix it. Such action will not only stem the potential losses, but too, will make a positive impression on those customers that observe your organization’s response to fix what’s broke.

 

Social media will only continue to grow in importance as an integral component to the marketing mix. It is important for marketers to embrace the fact that with the advent of social media, customers are taking on an increasingly important role in the future success of the marketer’s enterprise. Therefore, obtaining a firm measure of the impact of the influence of the customer that flows through the social media channel is critical to not only measuring its impact, but also strengthen the performance of the enterprise for the near and long-term.

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Are You a Mobile Marketing Wizard Infographic

Are You a Mobile Marketing Wizard Infographic | Digital Marketing | Scoop.it
A successful mobile strategy takes brains, heart, and courage.
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According to a recent research survey, 62% of marketers are planning to implement responsive design to improve marketers' web presence on mobile devices, whether they be smart phones or tablets.  This article sheds additional light on the critical importance of focusing on mobile as an all important digital communications channel.

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Google - Get to Know Advertising & Search Result Secrets | Infographics

Google - Get to Know Advertising & Search Result Secrets | Infographics | Digital Marketing | Scoop.it
Infographic on Hidden Secrets of Google in Advertising and Search Engine Result Position with top factors and publishers choosing adword as best ad network
Maurice Parisien's insight:

This Infographic provides an interesting peek under the hood of significant dynamics at play with Google Search.  For example, for those who believe that they've been able to crack the code on search, it's worthwhile to note that Google is making over 500 changes to its search algorithm every year, more than a change a day!

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Custom Website Design: What to Expect From a Website Rebuild

Custom Website Design: What to Expect From a Website Rebuild | Digital Marketing | Scoop.it
Custom website design helps companies achieve online sale goals. If your site needs to be redesigned, contact Digital Intersection for a free...
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Three Deadly Reasons Most Websites Fail

Three Deadly Reasons Most Websites Fail | Digital Marketing | Scoop.it
Web Sites - Although websites were introduced over 20 years ago, the vast majority still function on old-school paradigms. Here's where most websites are getting it wrong—and how you can get it right ...
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I thought that our readers would appreciate would appreciate the insights provided by Mike Volpe from Hubspot.  Let us know your thoughts.

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How to Generate More Leads from 6 Steps of Marketing | Infographics

How to Generate More Leads from 6 Steps of Marketing | Infographics | Digital Marketing | Scoop.it
Infographic on lead Generation business with procedure to generate more leads with the help of marketing in converting leads into sales with marketing
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The Value of Multi-Channel, Integrated Communications for Non-Profits

The Value of Multi-Channel, Integrated Communications for Non-Profits | Digital Marketing | Scoop.it

Much of the focus our work at Digital Intersection on behalf of our clients is to effectively leverage multi-channels of online and offline communications in an integrated fashion to achieve our clients’ business/marketing goals and objectives.  Our efforts have been directed to both for-profit, as well as non-profit institutions.  In this blog post, I want to draw our readers’ attention to the value of leveraging integrated communications for non-profits.

Maurice Parisien's insight:

Much of the focus our work at Digital Intersection on behalf of our clients is to effectively leverage multi-channels of online and offline communications in an integrated fashion to achieve our clients’ business/marketing goals and objectives.  Our efforts have been directed to both for-profit, as well as non-profit institutions.  In this blog post, I want to draw our readers’ attention to the value of leveraging integrated communications for non-profits.

 

I recently came across a study commissioned by Convio and conducted by Edge Research that gathered responses from 123 non-profit practitioners. The study explored key success factors for non-profit organizations already practicing integrated multi-channel communications with donors and prospective donors.  The purpose of the study was not to convince non-profits to engage in integrated multi-channel communications, but rather to aid those organizations already engaged in integrated, multi-channel communications to understand just how their organization compared to their peers, and where to focus next to improve marketing performance.

 

The principal finding of the research was that by adding online communications to a direct mail-only treatment, improved donor retention rates, increased frequency and consequently lifetime value of the donor relationship. Interestingly, the boost in lifetime value occurred whether or not the donor actually elected to give online. Donors who actually gave online in addition to the mail were shown to be even more valuable.

 

It is widely accepted among marketers that various age demographic segments behave differently with respect to marketing communications consumption.  Separate from the study cited above, Edge Research published a separate study that explored the engagement habits and preferences across four generations: ‘Matures’ (age 65+), ‘Boomers’ (47-64), ‘Gen X’s’ (31-46), ‘Gen Y’s’ (20-30). The results of this study revealed that while Mature donors, by-and-large, prefer a more traditional engagement, i.e., direct mail, with the non-profits they support, Boomers, Gen X and Gen Y are very receptive to multi-channel communications in their engagement with non-profits. Outside of the ‘Matures’, the younger demographic segments revealed that no one particular engagement channel dominates the other, suggesting that non-profits need to adopt a balanced, multi-channel approach to capture the attention of the younger (<65) age demographic donor segments.

 

At Digital Intersection, we refer to the process of employing integrated marketing communications as Right to the the 4th power. An element of this theory and practice recognizes the importance of ensuring that marketers make use of the ‘right’ combination of communications channels to effectively communicate with various audience segments.  Non-profits would be wise to adopt a more ‘constituent-centric’ approach to employing the ‘right’ combination of communications channels (both online and offline) that are based on both constituent behavior and survey data that reveals communications channel preferences.  By combining this communications strategy with constituent-centric message frequency, marketers will most assuredly improve communications efficiencies and effectiveness. And finally, by establishing a set of integrated metrics that measure donor behavior and campaign performance across multiple channels that focus more on long-term value, versus a single response, non-profits will ultimately improve donor life time value in the process.

 

Whether your enterprise is a for-profit or non-profit, Digital Intersection can assist in devising effective communications strategies grounded in sound database marketing practices.  If interested in learning more, please contact us at http://www.digitalintersection.com/contact_us.php or email me, Maurice Parisien at mparisien@digitalintersection.com.

 

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Leveraging Key Elements of Integrated Marketing Communications

Leveraging Key Elements of Integrated Marketing Communications | Digital Marketing | Scoop.it
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As we wind down 2012 and consider our integrated marketing communications plans for the coming year, let me offer up some thoughts relative to a few key factors that independently seem blatantly obvious as to their role in effective communications, but when taken together, represent a powerful combination of factors that marketers can control and leverage to their advantage when planning and executing integrated marketing initiatives in 2013.

 

Factor #1:  Visual Engagement – Visual images, whether still photography or video, have grown increasingly popular in our day-to-day digital communications.  As much as the written word represents (and hopefully always will) a critical component to communications, visual elements in the form of still images and video continue to grow increasingly valuable as digital communications elements.  Just consider the explosive growth of YouTube, Instagram and Pinterest. These social media platforms rely completely on the uploading and sharing of visual images.  USA Today reports that over 72 hours of video content is uploaded to YouTube every minute.  And Facebook, the largest social media platform in the world is developing new means to post and share photo images and videos. The reason behind the effectiveness of photos and videos is that visual communications tend to bring about near instantaneous understanding of the material being communicated.  Consider the old saying: ‘a picture is worth a 1,000 words’.  Does it not follow that visual images tend to quickly engage the audience.  For marketers, opportunity exists in discovering opportunities to better leverage visual communications within the context of their integrated marketing campaigns.

 

Factor #2: Social Media – We have all seen the impact that social media has on our lives.  With Facebook now touting over 1 billion users is it any wonder that this global social media platform has changed the way that we not only stay in touch with family, friends and associates, but too, how this social media juggernaut has the potential to influence consumer purchase behavior.  A survey conducted earlier this year by SocialableLabs among 1,088 online shoppers revealed some compelling insights regarding social sharing and its impact on consumer buying behavior:

62% of online shoppers have read product-related comments from their friends on Facebook.75% of shoppers who read social sharing comments have clicked on the product link in their friends’ Facebook posts, taking them to the product page on a retailer’s website. 53% of the shoppers who have clicked through to the retailer’s site have made a purchase.   81% of consumers who purchase products they learn about through social sharing are valuable social sharers themselves, thus creating a cycle of sharing and buying. 

Factor #3:  Technology – Whether its accessing information on the Internet via a smart phone, tablet, laptop, or desktop computer, information where, when and how one wants it will continue to be a major influencing factor for marketers to consider in developing strategies and tactics for integrated marketing initiatives going forward.  In counseling our clients, we frequently advise not to jump on the ‘next new thing’ because it is new, but rather, the decision to employ a new technology is guided more by whether or not the technology represents a pathway to effectively carry on 2-way communications with the target audience (TA).  The underlying factor in effectively leveraging technology is understanding how, and in what manner, the TA accesses and utilizes a particular technology when consuming and sharing information.

 

Looking forward to 2013, marketers will be wise to consider the power of visual engagement, social media and technology when devising integrated marketing plans.  Independently, each element is powerful unto itself, but together the 3, effectively employed, have the potential to significantly influence the success of integrated marketing campaigns.

 

Wishing our readers success in developing and executing your integrated marketing initiatives in 2013. 

 

Maurice Parisien

Partner

Digital Intersection, Inc.

 

http://www.digitalintersection.com

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Social Media…Communicating with Quick Response

Social Media…Communicating with Quick Response | Digital Marketing | Scoop.it

In my last blog I wrote about how Social Media has created a new world environment where brand/customer relationships have taken a twist. And how social media has shifted considerable power and control of the customer/marketer relationship squarely in the hands of the customer. Let’s turn our attention now to the issue of social media in the context of speed of communications.

 

In a recent study released by MarketingCharts and Socialbakers, Socialbakers analyzed a select group of Facebook posts published on October 31st, finding that an average of one-third of post reach was obtained in the first 10 minutes after publication. Previous data from Socialbakers indicated that fully 50% of social media reach is realized in the first 30 minutes post-publication with the balance of the reach realized within 7 hours.

 

So, why is this finding relevant? The issue is ‘speed-to-reach’. We all are well aware of the speed in which news travels in our 24 hour news cycle, but when it comes to personal one-to-many communications, quite possibly, we are not paying close enough attention to the impact that a Tweet, a Facebook post, or any other form of social media communications can have on the audience to which it is directed within the context of ‘speed-to-reach’. Good, bad, or anywhere in between, it is important for all engaged in social media exchanges to recognize that posted messages can have nearly instantaneous impact, such that if the subject of the communication is at all time sensitive, it would be wise to consider the day and time of the post. For example, what if you owned a retail restaurant, and you were planning to extend a special promotional offer to Facebook fans. Knowing what we know now regarding the ‘speed-to-reach’ would it not make sense to extend offers at a time of day and/or day of week when the offers would reach the greatest number of customers at a time when they would be most receptive to take action. Or how about the movie rental business, knowing what we know now about the ‘speed-to-reach’ wouldn’t it be smart to execute a promotion for a discounted movie rental on a Friday or Saturday afternoon to stimulate customer interest/traffic at a point in time when the customer would be most receptive to renting a movie for the weekend.

 

In some respects, the role of social media in business/customer relationships is no different than in a personal social media exchange. Social media provides a dynamic, instantaneous platform for the exchange of thoughts, ideas, and offers between businesses and organizations and their respective audiences. The opportunity for properly employing social media lies in knowing how best to leverage it in a manner that capitalizes on the dynamic nature of the communications channel. At the end of the day, social media is but one more arrow in the marketer’s quiver to exchange thoughts and ideas that supports the delivery of the right message, at the right time, to the right audience to achieve the desired business outcome.

 

Let’s keep communicating.

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Email Volume Up 10.1% Y-O-Y in Q2; Mixed Results for Most Metrics

Email Volume Up 10.1% Y-O-Y in Q2; Mixed Results for Most Metrics | Digital Marketing | Scoop.it

Email volume rose 10.1% year-over-year in Q2, though the quarter-over-quarter rise was more muted, at 2%, according to the Experian CheetahMail 2012 Q2 email...

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B2C, B2B Marketers’ Lead & Sales Gen Success Differ Across Social Networks

B2C, B2B Marketers’ Lead & Sales Gen Success Differ Across Social Networks | Digital Marketing | Scoop.it
9 in 10 digital marketers are spending on social media, and 8 in 10 say they have generated leads or sales from their activities, with performance varying by company type and...
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3 out of 4 CMOs Say Social Efforts Are Having an Impact on Sales

3 out of 4 CMOs Say Social Efforts Are Having an Impact on Sales | Digital Marketing | Scoop.it
Despite recurring indications that some marketers are having difficulty measuring the ROI of their social media activities, and that these activities might not be benefiting...
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