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What Is Social Media? Find out exactly what is social media...

What is social media? http://www.socialmediain7minutes.com/what-is-social-media-in-7-minutes/ Social media has become an integral part of our daily lives and...
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Which Social Channels are Effective For B2B Advertising? - Leadformix

Which Social Channels are Effective For B2B Advertising? - Leadformix | DigitalLab | Scoop.it
Social media advertising is one way to engage with prospects. LeadFormix help select the social channels advertisers should consider in their advertising mix.

 

Condensed...

 

Here is our pick of the social channels B2B advertisers should consider in their advertising mix:

LinkedIn: With 200 million users in over 200 countries, LinkedIn is a powerhouse for B2B advertisers. Its ability to target niche professional groups, who actively maintain their profiles and its granular targeting options make it an excellent advertising and lead generation platform. Companies can track conversations and identify warm prospects that are discussing a potential purchase related to their line of business.Facebook: The reach of Facebook is phenomenal. It has 1.11 billion users, 50% of whom log in at least once a day. Facebook’s ad platform is a low-cost opportunity for B2B companies to advertise their brand and products. Facebook ads can take the form of display ads, sponsored stories, promoted posts or sponsored apps. Companies can target their ads by geography, age, gender or most valuably by interests.Twitter: A recent study found that Twitter users visit B2B tech brand sites at a higher rate (59%) compared to average Internet users (40%) and that their conversion rate is higher. Also B2B brands who invested in Twitter ads saw an average of $14 CPL (cost-per-lead) for quality conversions.
Via CYDigital
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CYDigital's curator insight, May 31, 2013 11:08 AM

We're not on the same page:

1) LinkedIn: Yes.

2) Facebook: No

3) Twitter: Yes, especially to take advantage of their new Lead Generation cards.


Our advice: stick with LinkedIn and Twitter's new program. Get that down, then look to other programs. And search under our Filter for social advertising for more information.


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7 Outstanding Content Marketing Tips for Small Businesses

7 Outstanding Content Marketing Tips for Small Businesses | DigitalLab | Scoop.it
Here are seven helpful tactics to help small businesses consistent create outstanding content to improve SEO efforts and increase audience engagement.
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11 Leadership Lessons Men Can Learn From Women

11 Leadership Lessons Men Can Learn From Women | DigitalLab | Scoop.it

Via Daniel Watson
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CEO_University's curator insight, July 18, 2014 5:47 PM

This is a great article.

Dale Roach's curator insight, September 14, 2014 10:52 PM

Some of the best team leadership skills I have ever discovered came when I was willing to listen to a woman's perspective.

Mark Wilhelms's curator insight, August 3, 2015 11:14 AM

Q. In your opinion, what is one important leadership trait that male leaders can learn from women in business?

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How secure are your social media accounts?

How secure are your social media accounts? | DigitalLab | Scoop.it
Last week, Twitter acknowledged that their systems had been breached, and that at least 250,000 Twitter users may have had their account information shared with the hacker. (How secure are your social media accounts?
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Mobile, Video, And Real-Time Bidding Are Driving A Boom In Digital Advertising

Mobile, Video, And Real-Time Bidding Are Driving A Boom In Digital Advertising | DigitalLab | Scoop.it
Estimates for ad spend in digital, including programmatic, mobile, and video advertising.
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Top 10 Reasons Storytelling Works - Paul Smith | Cincinnati, Ohio

Top 10 Reasons Storytelling Works - Paul Smith | Cincinnati, Ohio | DigitalLab | Scoop.it
Why is storytelling is so effective? Below are ten of the most compelling reasons I've encountered. Storytelling is simple. Anyone can do it. You don't need a degree in English, or even an MBA. Storytelling is timeless, unlike ...
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Create Content That Gets Your Customers' Attention - Entrepreneur

Create Content That Gets Your Customers' Attention - Entrepreneur | DigitalLab | Scoop.it
Create Content That Gets Your Customers' Attention
Entrepreneur
In Market Like You Mean It, marketing expert Al Lautenslager explains how you can engage your customers, create brand believers and gain fans for everything you sell.
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6 Steps to a Data-Driven Content Marketing Strategy

6 Steps to a Data-Driven Content Marketing Strategy | DigitalLab | Scoop.it
Big data can help marketers build relationships with customers, but you need the right framework. Get 6 steps to a data-driven content marketing strategy.
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