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société de l'information et littératie numérique: identité & comportements numériques, sécurité de l'information, réseaux & médias sociaux
Curated by Stéphane Koch
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Rescooped by Stéphane Koch from Public Relations & Social Marketing Insight!

8 Brands Rocking Snapchat

8 Brands Rocking Snapchat | digitalcuration |

These are the chattiest brands on Snapchat, demonstrating that time-sensitive images can actually be a strength in brand marketing.Mobile apps such as Twitter, Vine, Instagram and Snapchat are turning traditional media marketing upside down, challenging brands in increasingly new ways. Human interactions are key to brand loyalty and building a strong consumer base, and these mobile apps allow for two-way conversations.


Snapchat, which launched in the iTunes App Store in September 2011, is popular with a much younger demographic than some marketing execs are used to, but it takes little or no cost to interact with customers by way of snaps. Compare that to other pricey forms of old-school advertising, and that’s a major plus...

Via Jeff Domansky
malek's curator insight, December 6, 2013 1:10 PM

Taco Bell in a great chat "Got That Fire". Going after younger generations.

Allison Emma Schizkoske's curator insight, December 6, 2013 6:51 PM

Snapchat is really big today, i myself use this app with my friends. This is a great way to get a message out among many people. The Snapchat app allows you to take a picture, write a short message and draw on it. You can then select how long this picture will be viewed for and send it to select friends. Snapchat has now added another feature called "Mys story" You can make a collage of pictures that will show on someones screen for up to 24 hours, after that the pictures are gone forever. This would be a great app to work with as a PR agent. 

Esteban Mejía Isch's curator insight, December 6, 2013 7:01 PM

Pubñicado manualmente en mi scoop futbol

Rescooped by Stéphane Koch from Public Relations & Social Marketing Insight!

A Scientific Guide To Maximizing Your Impact On Twitter, Facebook, And Other Digital Media

A Scientific Guide To Maximizing Your Impact On Twitter, Facebook, And Other Digital Media | digitalcuration |

We’re pretty keen on optimal timing for social media here at Buffer, and I figured it was high time I collected all the information we have about online communication into one place. I’ve collected research and stats on Twitter, Facebook, email and blogging to help you find the best time to communicate with others in each format.


The tricky thing I’ve come across is that since the Web is still so new, a lot of the research available to us is conflicting. We really need more time and more studies to get definitive answers about what works best, and the fact that our audience members are constantly changing their own activity patterns makes it even harder to work out for sure. Looking at the latest social media stats seems to only confirm that.

So my suggestion would be to use this guide as just that--a guide to help you work out what to test for in your own audience, so that you can see what actually works best in your specific case....

Via Jeff Domansky
Mazlan Abbas's curator insight, October 3, 2013 11:18 AM

Its all about Social Media Profiling... 

Drew McGregor (DMC)'s curator insight, October 4, 2013 1:10 PM

let's engage!

Iñaki Mendinueta Garin's curator insight, October 9, 2013 4:10 PM

Very amazing subject.