The Emotional Cycle of Digital Interactivity | digitalcuration |

Platforms like Tumblr, Instagram, Pinterest, Facebook and Twitter do provide strong emotional benefits by default. The question becomes in what ways and at what times. Understanding acute emotional cycles might allow these same platforms to achieve greater scale (not so much upward, but horizontal) such that they can make intrinsic pivots. In other words, expanding upon their emotional benefits could provide them and their users far deeper value.

Via Ana Cristina Pratas, Jack Patterson, Dennis T OConnor, Gust MEES, Gianfranco D'Aversa, Louise Robinson-Lay, Rosário Durão, janlgordon, Sakulsri Srisaracam