PR Disaster: Lessons to Learn and Expert Advice | digitalcuration | Scoop.it

One of the trickiest challenges you will ever face when launching and growing your business is doing your public relations right. In its most generic terms, public relations involves activities that promote a positive image and foster goodwill in order to increase sales while conveying the right message.


 


Reputation is everything for a brand and PR campaigns play important role in improving the brand value. Other advantages include:Improve engagement and image building.


 


Reaching new target markets sounds great, doesn’t it? But one wrong step and you are likely to lose it all....


Via Jeff Domansky