digitalcuration
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société de l'information et littératie numérique: identité & comportements numériques, sécurité de l'information, réseaux & médias sociaux
Curated by Stéphane Koch
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Rescooped by Stéphane Koch from Public Relations & Social Marketing Insight
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How to Create a Twitter Moment: A Step-by-Step Guide

How to Create a Twitter Moment: A Step-by-Step Guide | digitalcuration | Scoop.it

When more than 9,000 tweets are published per second, it can be hard to find great content on the platform. So in 2015, Twitter rolled out Twitter Moments -- curated tweets revolving around a single topic or story, all in one place.

Initially, only Twitter and its editorial partners, such as BuzzFeed and The New York Times, could curate Moments. Last year, however, Twitter opened up Moments for all Twitter users. Now, all content creators on the platform can compile groups of tweets. Whether it’s about an event, a campaign, or a pop culture moment, marketers can take advantage of this feature and potentially get discovered by new followers.

In this blog post, we’ll dive into the 411 on Twitter Moments, how to create them, and how brands can use them....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 27, 2017 1:00 PM

Really useful guide and tips for creating Twitter moments.

Rescooped by Stéphane Koch from Public Relations & Social Marketing Insight
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Ultimate Social Media Empire: LinkedIn Brand Page Best Practices

Ultimate Social Media Empire: LinkedIn Brand Page Best Practices | digitalcuration | Scoop.it

Businesses both big and small now choose to be on LinkedIn for a number of reasons. Not only is it a social network for professionals, but it’s also a great way to get in touch with other businesses and potential employees.

 

LinkedIn can also be the social media platform of choice when you want to make announcements or updates to be seen by your employees. These announcements can range from a successful product launch to a new blog post on the company site. LinkedIn’s highly professional environment opens your eyes to different opportunities in the corporate world. Here, you can find advice, new content and think pieces that can stimulate your mind and give you a new perspective on what’s going on in the world of business...


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Jeff Domansky's curator insight, June 24, 2014 1:31 AM

Nice 'n easy tips for better LinkedIn brand pages.

Rescooped by Stéphane Koch from Digital & Mobile Marketing Toolkit
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Content Marketing VS. Inbound Marketing: differences & convergence

Content Marketing VS. Inbound Marketing: differences & convergence | digitalcuration | Scoop.it

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sophiedesc's curator insight, September 28, 2013 2:07 PM

Does content marketing = inbound marketing?

Jerome Simon conseiller immobilier Montpellier's curator insight, September 30, 2013 4:51 AM

le débat du moment sur le web, mais est ce important finalement de l'appeler de l'une ou l'autre façon? l'esprit de ces deux approches est pragmatique. le contenu est le pilier numéro un de l'inbound, mais que certains nomment content marketing leur démarche inbound marketing ne me choque pas, ce qui compte, in fine, c'est de vendre !

Rescooped by Stéphane Koch from Public Relations & Social Marketing Insight
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How Creating an Emotional Response Helps Drive Action With Video

How Creating an Emotional Response Helps Drive Action With Video | digitalcuration | Scoop.it

After watching your videos, your audience should feel something. You don't need to be controversial, but you do need to elicit emotion to inspire your viewers into action....

 

While some content lends itself to emotion more easily than others (a whiteboard video might not be “emotional” in the traditional sense), your content is far more likely to inspire downloads, trials, demos, etc. if it elicits a powerful response fuelling your prospects’ follow through.

 

And remember, at the end of the day, “emotional” or inspiring content is simply stuff that makes you feel something. It doesn’t really matter if your audience is laughing or crying at the end of your video, but they better be feeling something or you’ll be easily forgotten or skipped over. Ultimately, if your on-screen personas, comedy, or message gets people to like the implied character of your brand, you’ve got the right idea....


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Jeff Domansky's curator insight, July 9, 2014 8:55 AM

Useful video tips to get more from your video marketing.

Erado Press's curator insight, July 9, 2014 10:21 AM

"..strategic video marketing (the kind that produces ROI in the form of influenced deals) begins when you use content to trigger targeted emotions and then tie these high-power feelings to a specific action."

Rescooped by Stéphane Koch from Public Relations & Social Marketing Insight
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A Scientific Guide To Maximizing Your Impact On Twitter, Facebook, And Other Digital Media

A Scientific Guide To Maximizing Your Impact On Twitter, Facebook, And Other Digital Media | digitalcuration | Scoop.it

We’re pretty keen on optimal timing for social media here at Buffer, and I figured it was high time I collected all the information we have about online communication into one place. I’ve collected research and stats on Twitter, Facebook, email and blogging to help you find the best time to communicate with others in each format.

 

The tricky thing I’ve come across is that since the Web is still so new, a lot of the research available to us is conflicting. We really need more time and more studies to get definitive answers about what works best, and the fact that our audience members are constantly changing their own activity patterns makes it even harder to work out for sure. Looking at the latest social media stats seems to only confirm that.

So my suggestion would be to use this guide as just that--a guide to help you work out what to test for in your own audience, so that you can see what actually works best in your specific case....


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Mazlan Abbas's curator insight, October 3, 2013 6:18 AM

Its all about Social Media Profiling... 

Drew McGregor (DMC)'s curator insight, October 4, 2013 8:10 AM

let's engage!

Iñaki Mendinueta Garin's curator insight, October 9, 2013 11:10 AM

Very amazing subject.