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Rescooped by digitalassetman from Business Storytelling
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Storytelling Is The New SEO

Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher engagement potential.

Storytellig Is The New SEO discusses how leading online storytellers such as RIE.com and Patagonia.com weave stories into their website, communication and marketing.

Developing a gamification layer is key to making stories resonate over time. SEO is the New Storytelling discusses how to create three types of gamification: Active, Passive and Real Time.

Presentation was created for Raleigh SEO Meetup: http://www.meetup.com/RaleighSEO/ on Tuesday 3.26 and will be broadcast live via a Google Hangout.

Join Google Hangout here: https://plus.google.com/events/c46hqgi89ig21oef90qafggoiho  ;

 

And yes, SEO is the great white whale :).

COOL, tendingn on SlideShare with over 2,000 views in a day! LIVE tomorrow night. 



Via Martin (Marty) Smith, Parker Donat
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Parker Donat's curator insight, April 9, 2013 6:53 PM

I'm a huge fan of this Slide by Marty Smith. 

Martin (Marty) Smith's comment, April 10, 2013 10:46 AM
Thanks Lisa, Jonny and Parker. You guys ROCK :). Marty
Martin (Marty) Smith's comment, April 10, 2013 10:47 AM
Thaks to the "other Martin" too. Martin Sturmer ROCKS too.
Rescooped by digitalassetman from Contests and Games Revolution
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Gamification Is Dead, Long Live Gamification

Gamification Is Dead, Long Live Gamification | digitalassetman | Scoop.it
Games are more like artifacts than media. By this we mean that the content of a game is its behavior - not the media that streams out of it towards the player. Thinking about games as designed artifacts helps frame them as systems that build behavior via interaction.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 11, 2013 9:22 PM

Great article on what to gamify in your website's User Interface (everything) and how (carefully). 

Rescooped by digitalassetman from Contests and Games Revolution
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Social Media and Video Games Are Merging Insiders Explain | Business 2 Community

Social Media and Video Games Are Merging Insiders Explain | Business 2 Community | digitalassetman | Scoop.it
Remember the days of the video arcade, when playing a game meant clamoring around an arcade machine in a public space, surrounded by both friends and (Insiders Explain How Social Media and Video Games Are Merging -

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 3, 2013 12:19 AM

Curation Find of the Day
Wednesday is only moments old. But I've paid for lunch already. This excellent Business 2 Community post discusses how social and video games are sliding toward one another. 

I don't think they are the only things on the slide. I think Social, Mobile, Local, marketing gamification and video games are all become one and the same idea controlled by the game consoles we carry in our pockets (Smart Phones).  

 

Rescooped by digitalassetman from Eclectic Technology
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EdTech Buzzwords: What Do They Mean (Infographic)

EdTech Buzzwords: What Do They Mean (Infographic) | digitalassetman | Scoop.it

There are so many new buzzwords in education that it becomes hard to know what just what people are talking about...and to the rescue come an EdTech Cheat Sheet that will help you 'understand new trends in educational technology.'


Via Beth Dichter
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