The Changing Role Of B2B CMOs | digitalassetman |

SUMMARY: B2B CMOs shaken by shifting landscape of business quakes - A series of fault lines between departments and responsibilities is causing a seismic shift in the role of the business-to-business chief marketing officer, according to an EnergizeGrowth consultant. Some corporations are sinking more money into information technology than advertising, threatening marketing generalists. Social media has forced CMOs into a listening posture, Big Data is creating greater pressure than ever to prove marketing return on investment and almost half of CMOs have been saddled with a quota to meet.