WHY IT MATTERS: Digital Transformation
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WHY IT MATTERS: Digital Transformation
Going digital in your business? I select the best posts and highlight the reasons why it matters. Like it? Click "recommend" + register to get the digest in your inbox: http://fmcs.digital/newsletter-signup/
Curated by Farid Mheir
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Online leaders of the pack: Lessons from Amazon, Nordstrom and Walmart

Online leaders of the pack: Lessons from Amazon, Nordstrom and Walmart | WHY IT MATTERS: Digital Transformation | Scoop.it
  1. leadership matters
  2. play th long game
  3. product mix
  4. customer experience
Farid Mheir's insight:

As I said, everyone is looking at what MAazon has done and wondering if what walmart will do with its digital transformation.

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Social Net Advocacy: How Dell weaves social data into business processes

Social Net Advocacy: How Dell weaves social data into business processes | WHY IT MATTERS: Digital Transformation | Scoop.it

Data from several social sources are fed into the tool, which provides insights into customer sentiment on 37 product lines, each featuring drill-downs to sub-products. “It’s a diagnostic tool to help us make sense of our Net Promoter Score,” Raj explained. “It’s a bridge to NPS. We’re able to measure the advocacy that each product enjoys in the marketplace and funnel that information back to the group responsible for that product.”

Farid Mheir's insight:

Interesting bridge between NPS and social sources. As you transform your business to leverage social media, you need new tools and processes to monitor what is being said.

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Retail's BIG Blog | How to operate in the age of universal commerce

Retail's BIG Blog | How to operate in the age of universal commerce | WHY IT MATTERS: Digital Transformation | Scoop.it

The number one fact that retailers need to accept is that the customer is now in control. The retailer’s job is to make sure the brand is everywhere the customer wants to be and to make sure the transaction process as simple as possible. Whether that process takes place on a tablet, a smartphone, a computer or a kiosk, transactions must be simple for customers and tailored for the brand.

Farid Mheir's insight:

Main message appers to be that consumers now have technologies that give them information everywhere. So your brand must also be present everywhere. That now means digital world more and more.

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The Wonderful World Of Quora

The Wonderful World Of Quora | WHY IT MATTERS: Digital Transformation | Scoop.it
Quora, the social Q&A platform, is beginning to get its sea legs. There are so many ways to use Quora, well beyond just asking and answering questions. Some people like to answer and ask questions.

Via Ivo Nový, Zbynek Kysela ✔, Dona Chakraborty, Mark Strozier
Farid Mheir's insight:

social Q&A is all about increasing collaboration and flattening the enterprise. Quora is a great resource in the public space, and other solutions also exist as private spaces.

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Andreia Pinto de Sousa e Filipa Rodrigues Pereira's curator insight, January 16, 2013 6:49 PM

Uma plataforma social para a troca de conhecimento que está a crescer a olhos vistos. Quora é uma rede social que nos liga ao conhecimento. Coloca-se uma questão e ao fim de alguns minutos temos pelo menos uma resposta. Está a tornar-se uma ferramenta de aprendizagem. 

Dipanjan Chakraborty's curator insight, January 17, 2013 3:59 AM

Quora trends.

Philippe Trebaul's curator insight, February 20, 2013 9:08 AM
Le monde merveilleux de Quora...

Quora, le social Q & A plate-forme, commence à se faire le pied marin. Il ya tellement de façons d'utiliser Quora, bien au-delà de poser et de répondre aux questions. Certaines personnes aiment à répondre et poser des questions.


The Wonderful World Of Quora http://sco.lt/...

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Security worries still keep some consumers from shopping online

Security worries still keep some consumers from shopping online | WHY IT MATTERS: Digital Transformation | Scoop.it

The single biggest reason for not shopping online, cited by 32% of those who don’t, is that they want to purchase in person so they can see merchandise and avoid returns. But 26% are concerned that personal information will be used fraudulently, 21% that credit or debit card data could be used to commit fraud, and 18% that personal information will be sold to other merchants. 20% say shipping costs are too high.

Farid Mheir's insight:

Sounds about right: people still want to touch and see things - thus the "showrooming" wave we are seing - and are afraid their credit card will be stolen.

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Trello. Your entire project in a single glance.

Trello.  Your entire project in a single glance. | WHY IT MATTERS: Digital Transformation | Scoop.it
Organize anything, together. Trello is a collaboration tool that organizes your projects into boards. In one glance, know what's being worked on, who's working on what, and where something is in a process.
Farid Mheir's insight:

Trello changes the project management by bringing a simple solution based on cards and the Kanban approach. they have 1M after 16 months and they provide a free solution.


Trick with Trello is simplicity. It replaces a whiteboard with post-it notes. It is visible on multiple monitors, iPad, iPhone, Android. It just works.

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Economics is pushing sales online. Handling a sale via the Web can cost as little as $25, whereas a traditional sales call can cost up to $500.

Economics is pushing sales online. Handling a sale via the Web can cost as little as $25, whereas a traditional sales call can cost up to $500. | WHY IT MATTERS: Digital Transformation | Scoop.it
  • Inside selling, which keeps pitchmen off the road, is growing far faster than in-person sales—and by some estimates it’s 10 times cheaper.
  • Industry estimates show each contact with an inside salesperson might cost a company $25 to $30, compared with $300 to $500 for a field staff person with travel expenses
Farid Mheir's insight:

Sales are being transformed, not eliminated, with digital collaboration technologies. It can help cut costs and improve productivity not only with high tech companies like Verizon or Rosetta Stone but also with Ulrich Barn builders which sells barns and sheds, made out of wood and other real world materials.

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Competitive Intelligence – Social Media Tools and Tactics

Online competitive research can reveal a wealth of valuable intelligence about your competition and also about your industry as a whole.


Via Estelle Metayer
Farid Mheir's insight:

Lots of tools out there to perform ethical competitive intelligence for the digital worker to gather facts freely available on the web. Also makes you think about how much surface of attack your company is making available out there on the web for others to see...

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2012 Guide to E-Commerce Technology

2012 Guide to E-Commerce Technology | WHY IT MATTERS: Digital Transformation | Scoop.it
The 416-page guide was developed with one goal in mind: helping e-retailers find the right e-commerce tools and services for their business. In the 2012 edition, there are 1,200 e-commerce vendors identified, categorized and profiled.
Farid Mheir's insight:

416 pages just shows how varied the field of eCommerce has become and how difficult it is for most business users to find their way when they want to go digital and sell online. Funny that this is a "paper" catalog. But a ebook also exists.

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Sustainable Business Models for Commercial Journalism Startups: Chasing Sustainability on the Net

Sustainable Business Models for Commercial Journalism Startups: Chasing Sustainability on the Net | WHY IT MATTERS: Digital Transformation | Scoop.it

Robin Good: How can journalists and small news companies become/remain profitable in the years to come? What are the business moels that news-based outlets and professionals can consider adopting in their effort to become/remain sustainable?


A joint project of the University of Tampere, USC Annenberg and Waseda University in Tokyo, has decided to tackle these very set of questions by researching existing journalistic startups and analyzing their approach and results.


"...there has been much lively discussion about the future of journalism and its business model. However, there has been little research or academic focus to date on the business models for for-profit journalism startups..."


From the report Introduction: "Overall, advertising models that supported media offline seem – for the most part – unable to do so online.

Most attempts to shift business models online fail as they trade “old media dollars for new media pennies” (Nichols and McChesney 2009).


The fundamental trade on scarcity of space cannot hold value in abundant space. Yet advertising remains one of the bedrocks of revenue for most media organisations."


"This report outlines how online-based journalistic startups have created their economical locker in the evolving media ecology.


The research introduces the ways that startups have found sustainability in the markets of nine countries. The work is based on 69 case studies from Europe, USA and Japan.


The case analysis shows that business models can be divided into two groups.


a) The storytelling-oriented business models are still prevalent in our findings. These are the online journalistic outlets that produce original content – news and stories for audiences.


b) But the other group, service-oriented business models, seems to be growing. This group consists of sites that don’t try to monetize the journalistic content as such but rather focuson carving out new functionality.


The project was able to identify several revenue sources that include:  1. advertising,

2. paying for content,

3. affiliate marketing,

4. donations,

5. selling data or services,

6. organizing events,

7. freelancing and

8. training or

9. selling merchandise.


Where it was hard to evidence entirely new revenue sources, it was however possible to find new ways in which revenue sources have been combined or reconfigured.


The report also offers practical advice for those who are planning to start their own journalistic site."



Useful. Informative. Pragmatical. 9/10



Report: Table of Contents - http://www.submojour.net/archives/989/table-of-contents/


Full report (PDF): http://tampub.uta.fi/handle/10024/66378






Via Robin Good
Farid Mheir's insight:

Great reference to help start your digital transformation if you are in the journalism business. Very interesting collection of actual examples of business models exploring the different ways to make journalism websites profitable. goes way beyong advertising model.

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Digital to Account for One in Five Ad Dollars - eMarketer

Digital to Account for One in Five Ad Dollars - eMarketer | WHY IT MATTERS: Digital Transformation | Scoop.it
eMarketer’s latest forecast for worldwide digital ad spending finds digital taking an ever-greater share of total media ad dollars. By 2016, more than one-quarter of spending will go to online and mobile internet formats.
Farid Mheir's insight:

No surprise, advertising digital transformation is well under way and accounts for a substantial part of the total already. Growth, however, is predicted to slow down and stay at 11% in Canada for example.

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Top 30 QR code uses

QR codes have really taken off recently as marketers find creative ways to integrate them into campaigns. Below is a roundup of some of the best campaigns
Farid Mheir's insight:

Mostly used for information providing, some translate into actual sales for Verizon, Scandinavian airlines, The Melt restaurant.

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Virtualisation : la bombe à retardement des licences

Virtualisation : la bombe à retardement des licences | WHY IT MATTERS: Digital Transformation | Scoop.it

"Selon License Dashboard, spécialiste des solutions de gestion des licences logicielles, les entreprises adoptent la virtualisation sans avoir conscience des implications du provisionnement dynamique de ressources dans ces environnements. Jusqu’à parler de bombe à retardement. ..."


Via Patrick Bouillaud
Farid Mheir's insight:

(in french) To me this is a governance problem that is hiding under the cover of cloud computing and new software as a service. In most organization, licences are not managed centrally and with pay-per-use, you know only after the fact how much something will cost you. And it is all in OPEX, which could hurt many bottom lines if not careful. But other than planning carefully and managing centrally, I am not aware of software solutions that help manage the number of licences and their costs globally.

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Patrick Bouillaud's curator insight, January 9, 2013 8:28 AM

LA question avant de faire un choix éclairé ... Open Source devient une réponse tellement évidente ... Et une si belle manière d'échapper au "lock-in" en vue ... Tant pour les applications que pour le Cloud OS d'ailleurs ...

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Preparing for a new era of work - McKinsey

Preparing for a new era of work - McKinsey | WHY IT MATTERS: Digital Transformation | Scoop.it
Global competition, emerging skill shortages, and changing demographics will soon force companies to use their most highly paid talent more effectively. A McKinsey Quarterly Economic Studies article.
Farid Mheir's insight:

Digital transformation will impact HR and work in general, enabling workers to work from home and collaborate virtually as contractual workers, not employees. This has already started in IT, HR, management, health care according to McKinsey.

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Amazon extends unlimited 2-day shipping Prime plan to Canada

Amazon extends unlimited 2-day shipping Prime plan to Canada | WHY IT MATTERS: Digital Transformation | Scoop.it
Online retailer bringing popular $79 plan to this country
Farid Mheir's insight:

Finally it is here. Looks like fulfillment centers on both ends of the country (Ontario and BC) was a requirement to keep the shipping costs competitive. Now we can only expect this to increase Amazon adoption and market share in Canada.

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eBay Tries Two New Ways to Sell: Drop-Off Points and Home Pick-Up

eBay Tries Two New Ways to Sell: Drop-Off Points and Home Pick-Up | WHY IT MATTERS: Digital Transformation | Scoop.it
Last month, I got a close look at two of eBay's new pilot programs. One will pick up items from your home for sale, and another allows you to drop them off at a mall.
Farid Mheir's insight:

pure play online retailers - those with no physical stores - are now looking for ways to reduce the friction points when buying online. One of them is the immediacy of buying something in a store. EBay is obviously experimenting with ways to bridge the digital divide between sellers and buyers. But does it make any economic sense?

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Search and Visualize the Ecosystem of Any Startup with Wikisway

Search and Visualize the Ecosystem of Any Startup with Wikisway | WHY IT MATTERS: Digital Transformation | Scoop.it

Via Robin Good, Estelle Metayer
Farid Mheir's insight:

Great way to investigate a private company

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Estelle Metayer's curator insight, January 7, 2013 4:27 AM

Great way to investigate a private company

Barbara Kurts's comment, January 9, 2013 9:11 PM
my topics here http://www.scoop.it/t/health-leads-plus
Tamás Turcsán's curator insight, January 20, 2013 5:40 AM

Ez nagyon király...

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Amazon’s Secret Sauce

Amazon’s Secret Sauce | WHY IT MATTERS: Digital Transformation | Scoop.it

The leader in digital retail, of course, is Amazon. It’s well known how they’ve revolutionized retail (and, more impressively, continue to revolutionize it). What’s less well known is how they’ve done it.


We did some analysis recently to understand how Amazon continuously moves the bar ever higher. In that analysis, we think, are clues for how multichannel retailers can improve their own operations and create the kind of customer experiences that Amazon has made standard across so many industries. Here is a short slideshow of the most intriguing insights we found:

Farid Mheir's insight:

Slide 9 : McKinsey presents very convincing arguments to show how Amazon has addressed almost all of the top reasons that prevent consumers from buying online vs. in-store. This should be required reading for all store owners and managers during startegic planning season.

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Forrester: SaaS And Data-Driven “Smart” Apps Fueling Worldwide Software Growth | TechCrunch

Forrester: SaaS And Data-Driven “Smart” Apps Fueling Worldwide Software Growth | TechCrunch | WHY IT MATTERS: Digital Transformation | Scoop.it

The SaaS software market will increase 25 percent in 2013 to $59 billion, a 25 percent increase. In 2014, the market is expected to total $75 billion. Forrester uses the term “smart computing” to define apps that, for instance, provide direct access to data for decision-making. It also includes data analytics and business intelligence in the category.


The research firm forecasts the smart computing software market to be $41 billion in 2013, increasing to $48 billion in 2014. According to Forrester, these smart-process apps overlap with SaaS products “because the browser-based access model for SaaS products works better for collaboration among internal and external participants than behind-the-firewall deployments.” As a corollary, these smart computing products, like SaaS, are growing far faster than the overall software market.

Farid Mheir's insight:

Also noteworthy, HR is +9% and ePurchasing +10%

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Six QR code campaigns that actually worked

Six QR code campaigns that actually worked | WHY IT MATTERS: Digital Transformation | Scoop.it
QR codes are now a common feature in marketing campaigns, though many people are often sceptical about their value.
Farid Mheir's insight:

Not surprising QR codes that worked involved coupons (i.e. free money) or  inherently mobile device usage (i.e. London transportation). So there is a place for QR codes, just not everywhere.

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Prediction for 2013: “Operations” becomes a key word in marketer’s vocabulary

Underlying the progress around social media, advanced analytics, and mobile, marketers still are grappling with processes and management.

"... we were struck by how every executive speaker made a strong reference to the significant changes they have had to make to their operations. The brand campaigns, social programs, mobile experiments, and changes to their websites were wonderful and inspiring to see. But underlying all of this progress was a non-stop drumbeat of mentions of “the incredibly heavy lifting it took to get our mobile activities off the ground,” or “the newsroom-like style in which we now manage our social media activities”, or “the integration between marketing and IT we had to force to release our next generation site.”

Farid Mheir's insight:

Not easy making the digital transformation as it requires structure and methodology that are more part of the IT curriculum than the makreting one.

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Tomorrow’s world: A guide to the next 150 years

Tomorrow’s world: A guide to the next 150 years | WHY IT MATTERS: Digital Transformation | Scoop.it

As we begin a new year, BBC Future has compiled 40 intriguing predictions made by scientists, politicians, journalists, bloggers and other assorted pundits in recent years about the shape of the world from 2013 to 2150. Explore our graphical guide to the advances of the future, from 2013 to 2150.

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Gartner Identifies the Top 10 Strategic Technology Trends for 2013

Gartner, Inc. today highlighted the top 10 technologies and trends that will be strategic for most organizations in 2013. Analysts presented their findings during Gartner Symposium/ITxpo, being held here through October 25.
Farid Mheir's insight:

It is the season to make those predictions again. Few surprises...

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Security Threats in 2013 | Sophos Security Threat Report

Read about the latest cyber security trends in the Sophos Security Threat Report 2013. From Sophos, the leader in Antivirus, Encryption, Email Spam Protection, DLP, Endpoint and Network Security.
Farid Mheir's insight:

Amazing description of the sophistication behind the Blackhole malware and "service" where affiliates are paid for redirecting users to be infected!

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Walmart embraces ‘showrooming’ | Canadian Grocer

Walmart embraces ‘showrooming’ | Canadian Grocer | WHY IT MATTERS: Digital Transformation | Scoop.it

Walmart is leveraging customers’ smartphones as one more way to make a sale.

And the key is to give customers reasons to use Walmart’s app while they’re in a physical store.

Walmart’s stores are “geo-fenced,” said Wire.com, so the location-aware app enters “store mode” when a customer enters through the door.

Once their phones are in store mode, customers are given an interactive version of the weekly on-sale circular for that store. Customers can see what’s new in the store and can scan bar codes with the phone’s camera for prices and lists of everything in a shopper’s cart so they know their total before getting to the checkout.

Wired.com points out that Walmart has effectively lured customer into two stores at once as the Walmart app interface lets you “flip” between the two stores–physical and digital.

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Curated by Farid Mheir
Digital technology consultant. Register to my free email newsletter: http://fmcs.digital/newsletter-signup/