WHY IT MATTERS: Digital Transformation
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WHY IT MATTERS: Digital Transformation
Going digital in your business? I select the best posts and highlight the reasons why it matters. Like it? Click "recommend" + register to get the digest in your inbox: http://fmcs.digital/newsletter-signup/
Curated by Farid Mheir
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What is the difference between Journey Mapping and Journey Analytics : this eBook provides some answers #customerJourney #CX #Marketing

What is the difference between Journey Mapping and Journey Analytics : this eBook provides some answers #customerJourney #CX #Marketing | WHY IT MATTERS: Digital Transformation | Scoop.it

But what is the difference between journey mapping and journey analytics, and how can they be leveraged effectively to drive optimal results? Get all the details in this informative, complimentary eBook. You'll learn:

  1. What customer journey mapping is and its benefits and pitfalls
  2. 5 key differences between journey mapping and journey analytics
  3. How to use journey mapping and journey analytics together for maximum impact
Farid Mheir's insight:

WHY IT MATTERS: this short book provides information to make sense of a new kind of tool that marketers should add to their arsenal: customer journey analytics platforms.

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Forrester Wave Report on Customer Journey Analytics Platforms #customerJourney #CX #Marketing

Forrester Wave Report on Customer Journey Analytics Platforms #customerJourney #CX #Marketing | WHY IT MATTERS: Digital Transformation | Scoop.it

This report from leading global research and advisory firm, Forrester, identifies the 12 most significant customer journey analytics platform providers today, and reveals how each measures up based on 26 different evaluation criteria, to help you make the right choice for your organization. You'll get a complete overview of the current customer journey analytics market, including:

  • The two primary journey analytics provider categories, visioning and orchestration, and four core capabilities: (1) data fusion, (2) journey design & planning, (3) journey testing & optimization, and (4) journey automation & orchestration
  • The 2018 Forrester Wave Journey Visioning Platform rankings and scorecard
  • A breakdown of each journey analytics provider’s offering, strengths, specialties, and customer base
  • Key criteria that helps leaders stand out from the pack
Farid Mheir's insight:

WHY IT MATTERS : this is a new category of products that I was unaware of before now. With the importance of customer centricity in the digital transformation, I expect these tools to be very useful in large organizations.

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Our Favorite #WIRED Longreads of 2016 via @wired

Our Favorite #WIRED Longreads of 2016 via @wired | WHY IT MATTERS: Digital Transformation | Scoop.it
We understand if you missed some of these features. Not to worry. Our editors choose a handful of stories that we believe reflect our very best work.
Farid Mheir's insight:

The best articles of Wired by Wired. My favourite is the one with president Obama.

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Look back at Verge stories from 2016 that changed our world | The Verge: 2016 Yearbook

Look back at Verge stories from 2016 that changed our world | The Verge: 2016 Yearbook | WHY IT MATTERS: Digital Transformation | Scoop.it
People hated 2016 so much that the year itself became a punchline. But for every grim reminder that things are amiss, we saw people fight for a better future.
Farid Mheir's insight:

The best of the Verge, very interesting papers on digital topics including machine learning, ecommerce, social media, self-driving cars, batteries, and many more.

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Curated by Farid Mheir
Digital technology consultant. Register to my free email newsletter: http://fmcs.digital/newsletter-signup/