WHY IT MATTERS: Digital Transformation
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WHY IT MATTERS: Digital Transformation
Going digital in your business? I select the best posts and highlight the reasons why it matters. Like it? Click "recommend" + register to get the digest in your inbox: http://fmcs.digital/newsletter-signup/
Curated by Farid Mheir
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Why The Human Body Will Be The Next Computer Interface via @Wuxia

Why The Human Body Will Be The Next Computer Interface via @Wuxia | WHY IT MATTERS: Digital Transformation | Scoop.it
Think about this scenario: You see someone at a party you like; his social profile is immediately projected onto your retina—great, a 92% match. By staring at him for two seconds, you trigger a pairing protocol. He knows you want to pair, because you are now glowing slightly red in his retina screen. Then you slide your tongue over your left incisor and press gently. This makes his left incisor tingle slightly. He responds by touching it. The pairing protocol is completed.
Farid Mheir's insight:

A very good review of the human computer interfaces and what the future may hold for us.

 

WHY THIS IS IMPORTANT

We cannot hold a mouse and keyboard in our hands to interact with physical world objects that have been digitized. Think of a warehouse employee that needs to interact with an automated shelves to fetch a specific product. Today we would use buttons on a mobile phone touchscreen. But would it not be simpler if we could simply interact with the shelves itself in ways that our body would recognize, then send appropriate commands to the devices we interact with? 

 

In the article, the far fetched story about the couple in a bar may not be very realistic but it provides some very useful insights about how to leverage our bodies to do things we cannot with our devices today, for privacy reasons for example. Very interesting.

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Arduino unleashes a serious #InternetofThings #IoT system for hardware hackers- Mindstorms on steroids? via @Wuxia

Arduino unleashes a serious #InternetofThings #IoT system for hardware hackers- Mindstorms on steroids? via @Wuxia | WHY IT MATTERS: Digital Transformation | Scoop.it

Now anyone can make cool hardware and, thanks to Arduino, it is easier than ever to connect your devices to the Internet and take in data from the outside world. The ESLOV IoT Invention Kit is an official Arduino product that adds Internet of Things capabilities to your hardware products. Trying to build a connected fridge to beat Samsung? Go for it with the ESLOV. Want to knock Sony off its perch? Try popping an ESLOV unit onto your Arduino board and take on major manufacturers from your living room.

Farid Mheir's insight:

Describes a new set of hardware components to build IoT solutions.

 

WHY THIS IS IMPORTANT

It is with hardware devices like these that the penetration of digital in our daily lives will grow. In recent years, we've seen Arduino, Raspberry Pi and other hardware toolkits that simplify the prototyping and innovation to move the web, sensors, cameras, and other digital devices that bridge the real world with virtual one.

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Short #video and post explain everything you should know about #geofencing via @pulsatehq

Short #video and post explain everything you should know about #geofencing via @pulsatehq | WHY IT MATTERS: Digital Transformation | Scoop.it
In this episode of Pulsate Academy, Patrick Leddy introduces Geofencing for location-based marketing and how you could be using it with your app today
Farid Mheir's insight:

Outstanding 20 minutes video that explains what geofencing is and how to it, them in layman's terms.

 

WHY THIS IS IMPORTANT

We all carry mobile devices in our pockets so we are all targets for beacons and geofencing by retailers and brands. We were just getting used to being tracked everywhere we go online, and now we have become targets in the physical world as well. It is essential that we all know what level of tracking we are subjected to.

On the other hand if you are a brand or a retailer, you must know about beacons and geofencing and ensure your marketing team includes it in their digital strategy otherwise you may be missing out over your competitors.

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greylagbromine's comment, October 15, 2016 6:55 AM
excellent
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Short #video and post explain everything you should know about #beacons via @pulsatehq

Short #video and post explain everything you should know about #beacons via @pulsatehq | WHY IT MATTERS: Digital Transformation | Scoop.it

We've seen the media hype about beacons. We've read about proof of concepts and how they are the latest and sexiest devices to hit the Internet of Things. Beacons are here to stay. Now's the time to get serious in your business about the impact of these devices. This year alone beacons are set to influence over 4 billion US dollars of retail sales, and that number is set to grow tenfold by next year.

Farid Mheir's insight:

Outstanding 20 minutes video that explains what beacons are and how to use them, in layman's terms.

 

WHY THIS IS IMPORTANT

We all carry mobile devices in our pockets so we are all targets for beacons and geofencing by retailers and brands. We were just getting used to being tracked everywhere we go online, and now we have become targets in the physical world as well. It is essential that we all know what level of tracking we are subjected to.

On the other hand if you are a brand or a retailer, you must know about beacons and geofencing and ensure your marketing team includes it in their digital strategy otherwise you may be missing out over your competitors.

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#security concerns over mobile device fingerprint readers

Farid Mheir's insight:

We think that having a fingerprint reader on your phone is a secure options but these guys show that it is not fool proof. Attention: technical read!

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iBeacon: Apple Could Have 250M Potential Units In The Wild By 2014 via @TechCrunch @fbrunel

iBeacon: Apple Could Have 250M Potential Units In The Wild By 2014 via @TechCrunch @fbrunel | WHY IT MATTERS: Digital Transformation | Scoop.it

Yesterday, Apple began a small press push on its new iBeacon technology, pushed an Apple Store app update to support them and turned the feature on in 254 U.S.-based storesin an initial rollout. According to the details we know so far, some Apple stores may have as many as 20 iBeacons deployed, depending on the size.


This isn’t Apple rolling out beacons in a few of its stores. It’s Apple rolling out potential beacons in every store that has an iPad — and there are hundreds of thousands already out there. Now, when a retailer makes a decision about tablet kiosks or signage, they’ve got the incentive of a hyperlocal advertising or customer-service system built right in.

Lest we forget about Apple being a hardware company: This is going to end up selling an absolute ton of iPads.

Farid Mheir's insight:

iBeacon appears to be nothing more than a local advertisement solution (thanks to this slideshare presentation on demystifying iBeacon by FBrunel) and thus should not gather any personal information or invade privacy. From what I hear in this paper, this will remain the job of the iPhone/iPad app! ;-)


Moreover what is interesting is the fact that iOS devices can become iBeacon transmitter, allowing stores that have already deployed iPads as mere passive display devices to now become active local advertisement solutions. Combined with an adeuqate app (that knows who you are and what you do and what you like) would become the ultimate in personalized in-store pricing. 


Think of it this way: as you prepare to exit the Best Buy store after browsing all the way to the back of the store in the laptop section, you receive an add for an extra 5% discount if you buy the laptop you spent 15 minutes looking at while you were there.


I think this opens some interesting possibilities...

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Smarty Ring Sends Smartphone Updates to Your Finger- smaller and smaller digital devices via @mashable

Smarty Ring Sends Smartphone Updates to Your Finger- smaller and smaller digital devices via @mashable | WHY IT MATTERS: Digital Transformation | Scoop.it
Smarty Ring is a Bluetooth-enabled wearable gadget that allows users to check smartphone alerts, and manage incoming calls right from their finger.
Farid Mheir's insight:

At 200$ this is not for everyone, especially considering the poor lifespan one can expect out of these devices. Nonetheless, the gadget is interesting to get an idea of current state of miniaturization. Being able to cram display, battery, bluetooth and conductive charging into something that small is quite amazing and a sign that wearable devices will get further into mainstream in the coming years.

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Mark Sherwin's curator insight, December 16, 2013 4:09 AM

Perhaps the digital University Alumni ring envisioned in our Digital Campus seminars isn't so far away after all!

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Welcome to the age of "wearable tech"

Welcome to the age of "wearable tech" | WHY IT MATTERS: Digital Transformation | Scoop.it

Last year analyst Forrester issued a report describing wearable computing as "the new platform war". Tech analyst Juniper Research estimates that wearable computing will generate $800m (£500m) in revenue this year and $1.5bn in 2014. Annual unit sales of wearable computers will rise from 15m this year to 70m by 2017.

Farid Mheir's insight:

Wearable technologies will bring digital to a new personal level. The cell phone you have to carry but these you wear all day. They can help transform individual lives with health monitors but also enhance workers that work in harsh or hazardous environments - miners, construction workers, delivery personnel, etc.

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Curated by Farid Mheir
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