WHY IT MATTERS: Digital Transformation
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WHY IT MATTERS: Digital Transformation
Going digital in your business? I select the best posts and highlight the reasons why it matters. Like it? Click "recommend" + register to get the digest in your inbox: http://fmcs.digital/newsletter-signup/
Curated by Farid Mheir
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What B2B Buyers Really Care About

What B2B Buyers Really Care About | WHY IT MATTERS: Digital Transformation | Scoop.it

To help B2B suppliers understand the spectrum of customer priorities, we analyzed scores of quantitative and qualitative customer studies that our firm had conducted for clients over three decades, examining what mattered most to buyers. From this research, we identified 40 fundamental “elements of value.” They fall into five categories: table stakes, functional, ease of doing business, individual, and inspirational.

Farid Mheir's insight:

WHY IT MATTERS: I find the B2B elements of value to be a very useful tool when crafting digital strategies in B2B organizations. See the full paper in HBR here.

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Bjarke Nyby's curator insight, April 10, 9:32 AM
Havd er det dine kunder virkelig har fokus på?
Charls Champ's comment, May 25, 7:18 PM
https://bit.ly/2ILdIlG
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Know Your Industries: 70+ Market Maps Covering Fintech, CPG, Auto Tech, Healthcare, And More

Know Your Industries: 70+ Market Maps Covering Fintech, CPG, Auto Tech, Healthcare, And More | WHY IT MATTERS: Digital Transformation | Scoop.it
Here's a collection of all 71 CB Insights market maps and unbundling/disrupting graphics.
Farid Mheir's insight:

WHY THIS IS IMPORTANT

Digital transformation often comes from startup innovations. So maps like those are very good to know where opportunities to improve lie.

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MIT and Capgemini are Rethinking the Digital User Experience as a Collaborative Exchange: UX+CX

MIT and Capgemini are Rethinking the Digital User Experience as a Collaborative Exchange: UX+CX | WHY IT MATTERS: Digital Transformation | Scoop.it

Capgemini & MIT latest research report introduces a new approach for companies to drive engagement by giving their customers greater control, and leveraging information on their behavior without seeming exploitative. Find out more about the collaborative customer exchange by downloading the report.

Farid Mheir's insight:

WHY THIS IS IMPORTANT

The report provides both positive and negative case studies on companies that have improved user and customer experience to derive business value. Very useful insights.

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Jean-Marie Grange's curator insight, May 29, 2017 2:17 PM
MIT Digital is defining and structuring the concept of collaborative exchange (CX) in the relationship between corporations and their customers.
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Grocery Store Of The Future: 65 Startups Reimagining Shelf Stocking, Product Promotion, Shopper Tracking, And More

Grocery Store Of The Future: 65 Startups Reimagining Shelf Stocking, Product Promotion, Shopper Tracking, And More | WHY IT MATTERS: Digital Transformation | Scoop.it
The startups in this infographic have raised nearly $1.5B to optimize grocery store operations with AI, virtual reality and more.
Farid Mheir's insight:

WHY THIS IS IMPORTANT

Grocery is the last frontier for digital disruption, everyone knows (huge market but late adopter of digital, especially eCommerce see http://sco.lt/8ai7W5 http://sco.lt/6q1Ijx http://sco.lt/8Y94vh ).

But no one knows when exactly they'll get disrupted. Many are betting on eCommerce but from the looks of this report, we may see a lot of changes in our weekly trip to the supermarket, from shelf monitoring to augmented reality.

Then again, grocers are pre-historic in their use of technology because of low margins and a very repetitive shopping experience. We mostly always buy the same products and are looking at our store "experience" to be fast with low prices, not so much fun and experiential (see Amazon GO http://sco.lt/8MTY8X where there is no cash register to slow you down still needs to be cheap http://sco.lt/80HuqX).

So my bets are on the startups that enable faster grocery shopping at a low cost- all others I expect will have a hard time (sorry AR and VR startups...)!

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StartupVideoStash's curator insight, May 3, 2017 6:50 AM
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Industries are less than 40% #digital & #disruptive strategies return the most benefits says @McKinsey

Industries are less than 40% #digital & #disruptive strategies return the most benefits says @McKinsey | WHY IT MATTERS: Digital Transformation | Scoop.it
Digital technology, despite its seeming ubiquity, has only begun to penetrate industries. As it continues its advance, the implications for revenues, profits, and opportunities will be dramatic.
Farid Mheir's insight:

WHY THIS IS IMPORTANT

Updated number from McKinsey show agin that digital transformation has room to grow but that companies that embrace it see positive impact on both EBIT and revenue. So why are not more doing it? The answers: humans.

Digital transformation is difficult to do because there is no fail-proof recipe to follow. It requires trial-and-error and investments that may, at times, have to shift from traditional to digital (for example moving $ from TV ads to Facebook ads), requiring some executives to feel they are loosing power in favour of others. Because in the end there are humans behind those decisions and one has to make sure they all see benefits for them of the digital transformation.

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Where machines could replace humans--and where they can’t (yet)

Where machines could replace humans--and where they can’t (yet) | WHY IT MATTERS: Digital Transformation | Scoop.it
The technical potential for automation differs dramatically across sectors and activities.
Farid Mheir's insight:

WHY THIS IS IMPORTANT

We all work so we should all be aware of this trend. For those of us that create strategy for others, this is essential to consider as an underlying trend.

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Manufacturing 4.0 "digital compass" helps select where to invest effort to deliver results

Manufacturing 4.0 "digital compass" helps select where to invest effort to deliver results | WHY IT MATTERS: Digital Transformation | Scoop.it
Industry 4.0 is more than just a flashy catchphrase. A confluence of trends and technologies promises to reshape the way things are made.
Farid Mheir's insight:

WHY THIS IS IMPORTANT

Great chart from McKinsey that shows how to select technologies for the value they deliver. Need to improve time-to-market, look at rapid experimentation, concurrent engineering or cocreation. Useful and simple, can be reused in many other areas.

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Digital innovation in consumer-goods manufacturing #CPG goes beyond #robots and #automation

Digital innovation in consumer-goods manufacturing #CPG goes beyond #robots and #automation | WHY IT MATTERS: Digital Transformation | Scoop.it
Consumer-goods companies have begun to capture value by applying digital tools to manufacturing. Here’s a look at how they’re doing this today--and how they might do so tomorrow.
Farid Mheir's insight:

WHY THIS IS IMPORTANT

Digital transformation in manufacturing is not as sexy as in Marketing as it often does not improve sales but reduces costs. Nevertheless it is an essential part of the digital transformation and this old vs. new chart from McKinsey clearly shows the transformation affects many different activities and resources in the organization.

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mellowcoplanar's comment, April 25, 2017 12:22 AM
good
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Do You Have a Digital Merchandising Strategy? @Gartner gives 3 essential recommendations

Do You Have a Digital Merchandising Strategy? @Gartner gives 3 essential recommendations | WHY IT MATTERS: Digital Transformation | Scoop.it
How Kimberly-Clark and Rubbermaid improve their digital merchandising with detailed product information across many digital touchpoints.
Farid Mheir's insight:

Gartner research provides 3 recommendations of digital merchandising.

 

WHY THIS IS IMPORTANT

Merchandising is the least considered element of the digital eCommerce pillars (others are strategy, marketing, selling, fulfillment and support). This paper reminds us that eCommerce relies on detailed, accurate, and timely information about products because it is what consumers rely on mostly when making buying decisions. It is thus important to include merchandising activities as part of a balanced digital transformation roadmap.

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#DigitalTransformation in the Consumer Packaged Goods industry

#DigitalTransformation in the Consumer Packaged Goods industry | WHY IT MATTERS: Digital Transformation | Scoop.it
With nearly one-half of growth over the next five years coming from digital channels, CPG manufacturers risk losing control of their margins, share, and brand equity.
Farid Mheir's insight:

A very good review of the digital challenges that the CPG industry faces today.

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Curated by Farid Mheir
Digital technology consultant. Register to my free email newsletter: http://fmcs.digital/newsletter-signup/