WHY IT MATTERS: Digital Transformation
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WHY IT MATTERS: Digital Transformation
Going digital in your business? I select the best posts and highlight the reasons why it matters. Like it? Click "recommend" + register to get the digest in your inbox: http://fmcs.digital/newsletter-signup/
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New year resolution: change your passwords - or better yet, start using a Password Manager via @SheHacksPurple #security #passwords #newYearResolution

New year resolution: change your passwords - or better yet, start using a Password Manager via @SheHacksPurple #security #passwords #newYearResolution | WHY IT MATTERS: Digital Transformation | Scoop.it

Passwords are awful. The software security industry expects us to remember 100+ passwords, that are complex (variations of upper & lowercase, numbers and special characters), that are supposed to be changed every 3 months, with each one being unique. Obviously this is impossible for most people, and for those whom it is possible, why would they want to waste all of that brain power on something that is, essentially, meaningless?

*** This article is for beginners in security or other IT folk, not experts.

Farid Mheir's insight:

WHY IT MATTERS: I wrote about it so much in the past but have not recently. I find new year resolution to be the best time to start good new habits. Here this article provides reasons why you should start using password manager tools, and provides a list to help you get started. Now, GO!

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theclickfit's comment, January 6, 5:22 PM
https://www.theclickfit.com/pro-testosterone/
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How to setup a Facebook messenger #Chatbot by comparing 2 solution leaders (ManyChat vs. Chatfuel) shows what is possible, easy and difficult - great #showdown by @Zapier

How to setup a Facebook messenger #Chatbot by comparing 2 solution leaders (ManyChat vs. Chatfuel) shows what is possible, easy and difficult - great #showdown by @Zapier | WHY IT MATTERS: Digital Transformation | Scoop.it

Businesses are suddenly very interested in Facebook Messenger bots. And for good reason: Facebook's chat platform now supports over 1.2 billion monthly active users—and automated chatbots, like ManyChat and Chatfuel, provide a unique, interactive way of engaging with them. Chatbots let you have a conversation wit

Farid Mheir's insight:

WHY IT MATTERS: chatbots were all the rage last year, often described as a silver bullet to solve all kinds of problems easilly. Now they have become one more solution in the digital transformation arsenal, with PROs and CONs. This post describes the process to setup and configure two popular tools and in the process highlight their capabilities and shortcomings.

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What's hot in #digital #commerce by Gartner highlights unified commerce, #technology-enhanced experience, new business models, #AI and #personalization

What's hot in #digital #commerce by Gartner highlights unified commerce, #technology-enhanced experience, new business models, #AI and #personalization | WHY IT MATTERS: Digital Transformation | Scoop.it

Key Findings:

  1. A multimodal experience that incorporates conversational and visual interfaces has a bigger impact on the conversion funnel than any single mode.
  2. Unified commerce across channels and throughout the customer purchase journey offers the flexibility and consistency to deliver a superior customer experience.
  3. Business models such as subscription, thing commerce and enterprise marketplaces help organizations move toward digital business via new ways of doing business and/or facilitating digital platforms.
  4. API-oriented architecture, artificial intelligence (AI), personalization engines and product configurators are key technologies and architecture that enable compelling customer experience and digital business models.
Farid Mheir's insight:

WHY IT MATTERS: always good to know when looking ahead to the year to come, planning digital budgets and strategy.

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An Interactive Map Shows Just How Many Roads Actually Lead to Rome - and there is great #digital #technology behind it - Thanks @VKassardjian for the find!

An Interactive Map Shows Just How Many Roads Actually Lead to Rome - and there is great #digital #technology behind it - Thanks @VKassardjian for the find! | WHY IT MATTERS: Digital Transformation | Scoop.it

An interactive map proves indeed that All roads lead to Rome.

Farid Mheir's insight:

WHY IT MATTERS: it doesn't really matter but it is a great example of what you can do with digital tools... and too many hours on you hands! Joking aside, when concerned about mobility and transformation of cities, this may actually be a useful tool.

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What is the difference between Journey Mapping and Journey Analytics : this eBook provides some answers #customerJourney #CX #Marketing

What is the difference between Journey Mapping and Journey Analytics : this eBook provides some answers #customerJourney #CX #Marketing | WHY IT MATTERS: Digital Transformation | Scoop.it

But what is the difference between journey mapping and journey analytics, and how can they be leveraged effectively to drive optimal results? Get all the details in this informative, complimentary eBook. You'll learn:

  1. What customer journey mapping is and its benefits and pitfalls
  2. 5 key differences between journey mapping and journey analytics
  3. How to use journey mapping and journey analytics together for maximum impact
Farid Mheir's insight:

WHY IT MATTERS: this short book provides information to make sense of a new kind of tool that marketers should add to their arsenal: customer journey analytics platforms.

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New report on the top Product Information Management solutions - 2018 Forrester Wave PIM Report

New report on the top Product Information Management solutions - 2018 Forrester Wave PIM Report | WHY IT MATTERS: Digital Transformation | Scoop.it

In our 27-criteria evaluation of product information management (PIM) providers, we identified the 10 most significant ones — Agility Multichannel, Contentserv, EnterWorks, IBM, Informatica, inRiver, Riversand, Salsify, SAP, and Stibo Systems — and researched, analyzed, and scored them. This report shows how each provider measures up and helps digital business professionals make the right choice.

Farid Mheir's insight:

WHY IT MATTERS: a recent review of the top PIM solutions.

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Product Information Management is at the center of the Customer experience journey, placing even more pressure on back-office solutions - 2018 Forrester Wave PIM Report

Product Information Management is at the center of the Customer experience journey, placing even more pressure on back-office solutions - 2018 Forrester Wave PIM Report | WHY IT MATTERS: Digital Transformation | Scoop.it

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Farid Mheir's insight:

WHY IT MATTERS: used to be that a PIM was a nice to have solution. Not anymore.

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Forrester produces 2 Wave Reports on Customer Journey Analytics Platforms : one on journey visioning and one on orchestration #customerJourney #CX #Marketing

Forrester produces 2 Wave Reports on Customer Journey Analytics Platforms : one on journey visioning and one on orchestration #customerJourney #CX #Marketing | WHY IT MATTERS: Digital Transformation | Scoop.it

To assess the state of the customer journey analytics platform market and see how the vendors stack up against each other, Forrester evaluated the strengths and weaknesses of top customer journey analytics platform vendors, divided into two categories and therefore two Forrester Wave™ evaluations. The criteria for the two evaluations are similar, but: 1) the weightings are different to reflect whether the end user's priority is journey visioning or journey orchestration, and 2) the journey automation and orchestration criteria appear only in the journey orchestration Forrester Wave. This Forrester Wave focuses on visioning. You can find its companion evaluation, focused on orchestration, here: The Forrester Wave™: Journey Orchestration Platforms, Q4 2018.

Farid Mheir's insight:

WHY IT MATTERS : this is a new category of products that I was unaware of before now. With the importance of customer centricity in the digital transformation, I expect these tools to be very useful in large organizations.

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Business applications of Augmented Reality are taking shape: here the light Guide System PRO that I saw at CES2018 is now a commercial reality #AR 

Business applications of Augmented Reality are taking shape: here the light Guide System PRO that I saw at CES2018 is now a commercial reality #AR  | WHY IT MATTERS: Digital Transformation | Scoop.it

Light Guide Systems, an augmented reality tool that is transforming manual assembly and manufacturing processes for companies worldwide, is working with HP Inc., to launch a new technology tool—Light Guide Systems PRO. Utilizing the immersive computing platform Sprout PRO by HP, Light Guide Systems PRO modernizes manual assembly processes in commercial and education applications.

Introducing the Light Guide PRO™

Light Guide Systems helps reduce errors and radically improves manufacturing assembly processes by projecting directly onto a predefined and established operating “canvas” designed for small parts while providing audio and visual prompts, guidance, pacing and direction. Light Guide Systems PRO™ takes the tool to the next level by incorporating its proprietary software into the powerful yet compact Sprout PRO PC platform to deliver a clean and compact package that is portable, flexible and affordable.

Farid Mheir's insight:

WHY IT MATTERS: augmented reality has yet to make its way from gadget of pokemon GO to commercial and business settings. This product recently announced is part of this new generation of systems that use AR to improve manufacturing, quality, efficiency and training. A short video and more picture will give you ideas of what it can do.

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Customer Journey Analytics Platforms look at the data customers leave behind during their digital explorations to help #marketing understand what they do, how they do it, and test hypothesis for im...

Customer Journey Analytics Platforms look at the data customers leave behind during their digital explorations to help #marketing understand what they do, how they do it, and test hypothesis for im... | WHY IT MATTERS: Digital Transformation | Scoop.it
Companies transforming to become customer-obsessed are using journey analytics to help them become customer-led, insights-driven, fast, and connected. Forrester defines journey analytics as:  "An analytics practice that combines quantitative and qualitative data to analyze customer behaviors and motivations across touchpoints and over time to optimize customer interactions and predict future behavior." 
By using data to look at high-level journeys and to zoom in on microjourneys and the defining moments within them, journey analytics helps companies isolate, quantify, model, and track opportunities to improve CX, operational efficiency, and business results. Journey analytics stitches together data horizontally, across silos, to provide an integrated view of the customer and enable companies to test a wide variety of journey hypotheses in near real time to determine which combinations of interactions will yield the desired business results. 
Journey analytics involves four core capabilities, and we have segmented the space into two categories: 
  • Journey visioning, which focuses on data fusion, journey design and planning, and journey testing and optimization.
  • Journey orchestration, which includes the journey visioning capabilities but also delivers — and places a greater emphasis on — journey automation and orchestration.
Farid Mheir's insight:

WHY IT MATTERS : this is a new category of products that I was unaware of before now. With the importance of customer centricity in the digital transformation, I expect these tools to be very useful in large organizations.

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Forrester Wave Report on Customer Journey Analytics Platforms #customerJourney #CX #Marketing

Forrester Wave Report on Customer Journey Analytics Platforms #customerJourney #CX #Marketing | WHY IT MATTERS: Digital Transformation | Scoop.it

This report from leading global research and advisory firm, Forrester, identifies the 12 most significant customer journey analytics platform providers today, and reveals how each measures up based on 26 different evaluation criteria, to help you make the right choice for your organization. You'll get a complete overview of the current customer journey analytics market, including:

  • The two primary journey analytics provider categories, visioning and orchestration, and four core capabilities: (1) data fusion, (2) journey design & planning, (3) journey testing & optimization, and (4) journey automation & orchestration
  • The 2018 Forrester Wave Journey Visioning Platform rankings and scorecard
  • A breakdown of each journey analytics provider’s offering, strengths, specialties, and customer base
  • Key criteria that helps leaders stand out from the pack
Farid Mheir's insight:

WHY IT MATTERS : this is a new category of products that I was unaware of before now. With the importance of customer centricity in the digital transformation, I expect these tools to be very useful in large organizations.

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A New View Into Marketing Technology growthVerse was a great tool to visualize the complex world of #digital #marketing - but unfortunately is not available to general public anymore @accel HT @kaykas

A New View Into Marketing Technology growthVerse was a great tool to visualize the complex world of #digital #marketing - but unfortunately is not available to general public anymore @accel HT @kaykas | WHY IT MATTERS: Digital Transformation | Scoop.it

The Marketing technology category is growing in leaps and bounds. Unfortunately, our most concise view into the category was built in 2011. While companies have been added highlighting new entrants, the Lumascape inspired view has been used primarily to emphasize how complicated and fast growing the space is.

Farid Mheir's insight:

WHY IT MATTERS: anything that helps me make sense of the fast moving world of digital marketing is always a good thing. I refer to it here as a snapshot of 2016, wishing that a 2018 version was available...

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www.pcloudy.com's comment, October 15, 2018 12:22 PM
nice
Jose Manuel Sanchez's curator insight, October 16, 2018 11:53 AM
Big Data
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Digital Platforms 2018 Subway Map: listen to the recording to get updated on the latest marketing automation and employee experience technologies via @RealStoryGroup #marTech #empEx #technology #ma...

Digital Platforms 2018 Subway Map: listen to the recording to get updated on the latest marketing automation and employee experience technologies via @RealStoryGroup #marTech #empEx #technology #ma... | WHY IT MATTERS: Digital Transformation | Scoop.it

What are the latest trends in digital marketing workplace technology marketplaces? RSG Managing Director & Analyst Jarrod Gingras for a fast-paced tour of key currents affecting your digital investments. Topics include:

- significant developments in asset management tools
- the rise of customer data platforms
- changing scope for web content management services
- shifting social-collaboration marketplace.

Farid Mheir's insight:

WHY IT MATTERS: the marketing technology landscape is often confusing and this webinar presents a very good overview of the market and provides key insights to understand the macroscopic trends.

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Intranet usage is below 20%, as opposed to social networks at 60% says 2018 #survey on Employee Adoption of Collaboration Tools @Altimeter #intranet #digitalTransformation

Intranet usage is below 20%, as opposed to social networks at 60% says 2018 #survey on Employee Adoption of Collaboration Tools @Altimeter #intranet #digitalTransformation | WHY IT MATTERS: Digital Transformation | Scoop.it

Enterprises use many collaboration tools, from intranets to project management platforms. We surveyed 2000 employees to understand how they use these tools.

Farid Mheir's insight:

WHY IT MATTERS: digital transformation in enterprise remains slow to catch on and this survey result shows that Intranet solutions remain under utilized. Having seen many of them, I can understand why: lots of useless, and out of date documents, no one really in charge of maintenance, no search or bad search engines, etc. Key learning from this chart:

- if you update your intranet, build something simple and make sure people use it

- have a corporate social network, it is useful and people use it

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New service from Firefox called Monitor helps you find out if your account has been hacked #security #hacking #password

New service from Firefox called Monitor helps you find out if your account has been hacked #security #hacking #password | WHY IT MATTERS: Digital Transformation | Scoop.it

Have your accounts been leaked or stolen in a data breach? Find out at Firefox Monitor. Search our database and sign up for alerts.

Farid Mheir's insight:

WHY IT MATTERS: this new service will help you determine if your account has been hacked and watch for it. This is a new twist on a service I discussed before http://fmcs.digital/?s=pwned but that remains more valuable than ever today.

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Vezta & Co.'s curator insight, September 29, 2018 4:27 PM

WHY IT MATTERS: this new service will help you determine if your account has been hacked and watch for it. This is a new twist on a service I discussed before http://fmcs.digital/?s=pwned but that remains more valuable than ever today.

mbc2's comment, October 1, 2018 9:48 AM
https://www.mbc2.video/2018/10/lord-of-rings-2001.html
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The 20 Best New Social Media Tools to Try and How to Use Them #socialMedia

The 20 Best New Social Media Tools to Try and How to Use Them #socialMedia | WHY IT MATTERS: Digital Transformation | Scoop.it

Top 20 new social media tools to try in 2018, including their prices, a quick walkthrough, and a review.

Farid Mheir's insight:

WHY IT MATTERS: say what you will, technology is often the driver of change. Always good to keep track of what's out there and what's possible because who knows, one of these may be useful... ;-)

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anuj singh's curator insight, September 28, 2018 12:50 PM
best housekeeping services in delhi
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Gartner predicts workflow automation to be an essential part of #digitalTransformation - I agree and the example of employee onboarding here is striking #HR #BPMS #Automation

Gartner predicts workflow automation to be an essential part of #digitalTransformation - I agree and the example of employee onboarding here is striking #HR #BPMS #Automation | WHY IT MATTERS: Digital Transformation | Scoop.it

Business process automation for human resources using maestro. Maestro is a workflow automation solution for Drupal - automated business processes.

Farid Mheir's insight:

WHY IT MATTERS: workflow automation is an essential tool that too few organizations leverage within their digital transformation. Unfortunate because it can provide some very tangible benefits along with cost and error reduction. This paper provides a simple use case - employee onboarding - which unfortunately too many organizations still do manually.

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Vezta & Co.'s curator insight, September 23, 2018 12:44 PM

WHY IT MATTERS: workflow automation is an essential tool that too few organizations leverage within their digital transformation. Unfortunate because it can provide some very tangible benefits along with cost and error reduction. This paper provides a simple use case - employee onboarding - which unfortunately too many organizations still do manually.

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Digital tools helps decipher the reaction to political debates using @SemeonAnalytics tools #AI #PolQc #Quebec2018 #DebatQc HT @Guglielminetti

Digital tools helps decipher the reaction to political debates using @SemeonAnalytics tools #AI #PolQc #Quebec2018 #DebatQc HT @Guglielminetti | WHY IT MATTERS: Digital Transformation | Scoop.it

Lors de la soirée du Débat des chefs, bien des choses ont été dites sur Internet, par les électeurs qui suivaient le débat, par les analystes, les sympathisants et même, les partis eux-mêmes. Voici une analyse de ces propos produites par les gens de Semeon Analytics pour chacun des chefs présent lors du débat de jeudi…

Farid Mheir's insight:

WHY IT MATTERS: big data and AI can extract the information from social networks - this is a perfect example of the use of such tools to analyze the sentiments towards politicians during debates in Quebec province.

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Machine Learning cheat sheets from @Stanford and @MIT are also being translated in multiple languages on #github #geek #AI #MachineLearning #Great

Machine Learning cheat sheets from @Stanford and @MIT are also being translated in multiple languages on #github #geek #AI #MachineLearning #Great | WHY IT MATTERS: Digital Transformation | Scoop.it
Teaching page of Shervine Amidi, Graduate Student at Stanford University.
Farid Mheir's insight:

WHY IT MATTERS: machine learning is based on mathematics and computer science. Here are cheat sheets to help guide students - but in reality they are good for everybody. Also look on github for translations in multiple languages...

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Zayn Thomas's comment, September 18, 2018 1:06 PM
thanks for precious knowledge and check out our Mobile Blogging app for students : http://www.heuroapp.com/
Vezta & Co.'s curator insight, September 19, 2018 1:37 PM

WHY IT MATTERS: machine learning is based on mathematics and computer science. Here are cheat sheets to help guide students - but in reality they are good for everybody. Also look on github for translations in multiple languages...

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Customer Data Platform #CDP Vendor Evaluations by @RealStoryGroup

Customer Data Platform #CDP Vendor Evaluations by @RealStoryGroup | WHY IT MATTERS: Digital Transformation | Scoop.it

Learn the real weaknesses of major CDP tools. Get detailed advice on costs, benefits, and tech choices.

Farid Mheir's insight:

WHY IT MATTERS: RSG always has good insights into product reviews and usually provide a more technical, less marketing, view of solutions. With CDP becoming a must have in the toolkit of marketing teams, this review is very timely.

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Chloe Daniel's curator insight, September 17, 2018 1:12 PM
Customer Data Platform
 
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Customer Data Platforms #CDP will soon become an essential tool in the #marketing #automation arsenal

Customer Data Platforms #CDP will soon become an essential tool in the #marketing #automation arsenal | WHY IT MATTERS: Digital Transformation | Scoop.it

The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.

Farid Mheir's insight:

WHY IT MATTERS: this library of papers and technical documents on CDPs will provide a starting point if you want to know more on the matter.

Head over to CDP institute for more: www.cdpinstitute.org 

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Why Traditional Marketing Analytics Tools Fail and What to do about it #SoTrue @pointList

Why Traditional Marketing Analytics Tools Fail and What to do about it #SoTrue @pointList | WHY IT MATTERS: Digital Transformation | Scoop.it

This post explains why traditional marketing analytics tools can't deliver the results CMO’s demand and what you can do to overcome their limitations.

Farid Mheir's insight:

WHY IT MATTERS: it is true that analysis of marketing data is difficult and often requires advanced technical skills to string together the tools required to make sense of data. Interesting diagrams and explanations here.

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C Dietz's curator insight, September 14, 2018 4:33 PM
ReThink your approach
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The 22 Best Microsoft Office Add-ins

The 22 Best Microsoft Office Add-ins | WHY IT MATTERS: Digital Transformation | Scoop.it

Ever wish there was a tool that would remove extra spaces and line breaks in Excel with a click? How about an app that translates Outlook emails into another language? Microsoft Office add-ins let you do this—and much more—without switching programs.

Farid Mheir's insight:

WHY IT MATTERS: sometimes being more efficient is what digital transformation is all about!

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houssam asaad's curator insight, April 15, 2018 10:51 AM
Share your insight
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Introduction to Deep Learning via @Algorithmia #AI #DeepLearning #Reference

Introduction to Deep Learning via @Algorithmia #AI #DeepLearning #Reference | WHY IT MATTERS: Digital Transformation | Scoop.it

Deep Learning is at the cutting edge of what machines can do, and developers and business leaders absolutely need to understand what it is and how it works. This unique type of algorithm has far surpassed any previous benchmarks for classification of images, text, and voice.

Farid Mheir's insight:

WHY IT MATTERS: good introduction to a technology that will impact all our lives in the very near future.

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Do You Need Digital Asset Management? HT @technoRousseau @JarrodGingras @realstorygroup

Do You Need Digital Asset Management? HT @technoRousseau @JarrodGingras @realstorygroup | WHY IT MATTERS: Digital Transformation | Scoop.it

How do you know if you need Digital Asset Management technology in your enterprise? Do any of these challenges resonate with you?

Farid Mheir's insight:

WHY IT MATTERS: always a great reference when looking for solutions to web and marketing automation problems, the RSG provides here valuable information regarding Digital Asset Management tools.

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Curated by Farid Mheir
Digital technology consultant. Register to my free email newsletter: http://fmcs.digital/newsletter-signup/