WHY IT MATTERS: Digital Transformation
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WHY IT MATTERS: Digital Transformation
Going digital in your business? I select the best posts and highlight the reasons why it matters. Like it? Click "recommend" + register to get the digest in your inbox: http://fmcs.digital/newsletter-signup/
Curated by Farid Mheir
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The next-generation operating model for the digital world via @McKinsey

The next-generation operating model for the digital world via @McKinsey | WHY IT MATTERS: Digital Transformation | Scoop.it

Companies need to increase revenues, lower costs, and delight customers. Doing that requires reinventing the operating model. A simple way to visualize this operating model is to think of it as having two parts, each requiring companies to adopt major changes in the way they work:

  • The first part involves a shift from running uncoordinated efforts within siloes to launching an integrated operational-improvement program organized around customer journeys (the set of interactions a customer has with a company when making a purchase or receiving services) as well as the internal journeys (end-to-end processes inside the company). Examples of customer journeys include a homeowner filing an insurance claim, a cable-TV subscriber signing up for a premium channel, or a shopper looking to buy a gift online. Examples of internal-process journeys include Order-to-Cash or Record-to-Report.
  • The second part is a shift from using individual technologies, operations capabilities, and approaches in a piecemeal manner inside siloes to applying them to journeys in combination and in the right sequence to achieve compound impact.
Farid Mheir's insight:

WHY IT MATTERS: digital transformation often requires profound changes to operating models. McKinsey proposes a simple way to derive a target digital operating model by looking at key scenarios that need to be supported with digital. This is especially true when considering new technologies such as 3D printing which not only introduce new capabilities but also have ripple effects into every function in the organization.

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Modern #Marketing Department #outsource a large portion of their work as they make the #digital transformation towards skills that are rare and in high demand

Modern #Marketing Department #outsource a large portion of their work as they make the #digital transformation towards skills that are rare and in high demand | WHY IT MATTERS: Digital Transformation | Scoop.it

The ecosystem of third-party partners is only getting more complex as technology proliferates: creative, media, digital, research, communications, management consulting firms, data partners and marketing/advertising technology vendors.
With so much choice, CMOs worldwide outsource a good number of marketing services, according to Newbase’s January 2018 survey.

Farid Mheir's insight:

WHY IT MATTERS: digital transformation often requires new processes, skills and organisation chart. This chart explains what to keep in-house and what to outsource.

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Top 100 Digital Agencies in UK via @Econsultancy

Top 100 Digital Agencies in UK via @Econsultancy | WHY IT MATTERS: Digital Transformation | Scoop.it
The Top 100 Digital Agencies Report, sponsored by Telerik Sitefinity, is the definitive guide to the UK's biggest digital agencies. Consisting of a 64 page report and an interactive agency navigator tool, this data will provide invaluable for both clients looking to select an agency partner, and to agencies looking to understand the competition and the challenges within the industry.
Farid Mheir's insight:

Ranking of UK top digital agencies by revenue and number of resources. In this case, top does not mean best I must point out... Nevertheless, it is useful information to know what is happening elsewhere in the world and where the digital consultant budget go to.

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Digital Strategy 101 explores concepts and deliverables to advertising in the digital world via @Bud_Caddell

Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.

Farid Mheir's insight:

Great insight into the new reality of advertising in the digital age.

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Jean-Marie Grange's curator insight, September 26, 2013 4:08 PM

Digital strategy for beginners.

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5 Principles of Persuasive Web Design via @peeplaja @getelastic

5 Principles of Persuasive Web Design via @peeplaja @getelastic | WHY IT MATTERS: Digital Transformation | Scoop.it

What’s the best way to persuade somebody when talking to them? You have to be confident, talk fast and swear a little, among other things. But what about persuading somebody without words – possible?

Farid Mheir's insight:

Very interesting read for all of us trying to transform businesses into the digital world. More often than not it goes through a website and this post presents very clear concrete examples of good and bad designs, organized around 5 principles you should follow if you want to persuade your customers to buy from you, hire you, like your brand, etc.

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Chief digital officers will soon become boardroom regulars

Chief digital officers will soon become boardroom regulars | WHY IT MATTERS: Digital Transformation | Scoop.it
A chief digital officer is now par for the course in most progressive companies and the role is only set to take on more importance.
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Business transformation starts with people and processes and technology follows

Business transformation starts with people and processes and technology follows | WHY IT MATTERS: Digital Transformation | Scoop.it
Market pressures and growth strategies push business transformation to the top of organisations’ agenda and best practice companies are using business process models to achieve such transformation
Farid Mheir's insight:

Couldn't agree more: process+people before technology!

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Curated by Farid Mheir
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