WHY IT MATTERS: Digital Transformation
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WHY IT MATTERS: Digital Transformation
Going digital in your business? I select the best posts and highlight the reasons why it matters. Like it? Click "recommend" + register to get the digest in your inbox: http://fmcs.digital/newsletter-signup/
Curated by Farid Mheir
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How We All Can Fight Misinformation- @HBR creates a series called "reality wars" on a much needed topic that is hard to fight for: truth on the Internet

How We All Can Fight Misinformation- @HBR creates a series called "reality wars" on a much needed topic that is hard to fight for: truth on the Internet | WHY IT MATTERS: Digital Transformation | Scoop.it

False news spreads online faster, farther, and deeper than truth does — but it can be contained. Here’s how.

Farid Mheir's insight:

WHY IT MATTERS: trust on the Internet is difficult to get. Harvard Business Review raises concerns and provides possible solutions in this special series. Much needed, the solutions do not however appear very easy to implement. Tough times ahead for the truth...

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Findings, recommendations and actions from ICO investigation into data analytics in political campaigns - read the preliminary findings on how it is now possible to send micro-targeted messages usi...

Findings, recommendations and actions from ICO investigation into data analytics in political campaigns - read the preliminary findings on how it is now possible to send micro-targeted messages usi... | WHY IT MATTERS: Digital Transformation | Scoop.it

Information Commissioner Elizabeth Denham has today (11 July) published a detailed update of her office’s investigation into the use of data analytics in political campaigns.

Farid Mheir's insight:

WHY IT MATTERS: read this very detailed report that explains how political parties have used the Facebook data to create personalized messages and influence the election that led to the Brexit. Fascinating. Also read my posts on the data you leave behind - the data exhaust - that enables the creation of your digital twin: http://fmcs.digital/blog/digital-twin 

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Amir Ali's curator insight, July 19, 5:45 PM
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How micro-targeting works and why your #digital #data creates a #DigitalTwin of yourself that retailers, governments, political parties and others take advantage of to change your opinion or behavi...

How micro-targeting works and why your #digital #data creates a #DigitalTwin of yourself that retailers, governments, political parties and others take advantage of to change your opinion or behavi... | WHY IT MATTERS: Digital Transformation | Scoop.it

In May 2017 the Information Commissioner announced a formal investigation into the use of data analytics for political purposes. The investigation is one of the largest of its kind and is ongoing. This page will be updated as and when developments arise.

Farid Mheir's insight:

WHY IT MATTERS: this report from the ICO data privacy organization in the UK explains in their recent report how political parties and companies use your private data to create a digital twin profile to then target you during your Internet journeys with micro-targeted messages. Also read my post on the digital twin concept: http://fmcs.digital/blog/digital-twin 

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Jeevan Joshi's curator insight, July 20, 12:29 AM
practical application of blockchain
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How political parties use your personal data to create a #DigitalTwin profile of yourself and send you targeted messages in #Facebook #Email #Ads and other via @ICO #UK #CambridgeAnalytica #privacy...

How political parties use your personal data to create a #DigitalTwin profile of yourself and send you targeted messages in #Facebook #Email #Ads and other via @ICO #UK #CambridgeAnalytica #privacy... | WHY IT MATTERS: Digital Transformation | Scoop.it

In May 2017 the Information Commissioner announced a formal investigation into the use of data analytics for political purposes. The investigation is one of the largest of its kind and is ongoing. This page will be updated as and when developments arise.

Farid Mheir's insight:

WHY IT MATTERS: data that you post on Facebook or elsewhere is aggregated by political parties and retailers and governments and others to create a virtual profile of yourself - what I call the digital twin. See my post here for more on the digital twin: http://fmcs.digital/blog/digital-twin/ 

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UK Investigation into data analytics for political purposes track the amount of data collected by political parties via @ICO #Facebook #CambridgeAnalytica

UK Investigation into data analytics for political purposes track the amount of data collected by political parties via @ICO #Facebook #CambridgeAnalytica | WHY IT MATTERS: Digital Transformation | Scoop.it

In May 2017 the Information Commissioner announced a formal investigation into the use of data analytics for political purposes. The investigation is one of the largest of its kind and is ongoing. This page will be updated as and when developments arise.

Farid Mheir's insight:

WHY IT MATTERS: this investigation on the heels of the Cambridge Analytica scandal shows how much data is being collected by political parties.

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You have data and here are your rights - Your data matters @ICO #UK #privacy

You have data and here are your rights - Your data matters @ICO #UK #privacy | WHY IT MATTERS: Digital Transformation | Scoop.it

We live in a data-driven world. Almost every transaction and interaction you have with most organisations involves you sharing personal data, such as your name, address and birth date. You share data online too, every time you visit a website, search for or buy something, use social media or send an email.

Farid Mheir's insight:

WHY IT MATTERS: ICO is the data protection organization in the UK. It provides a guide to your rights regarding data and privacy. Very useful and well done.

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How Cambridge Analytica’s Facebook targeting model really worked – according to the person who built it

How Cambridge Analytica’s Facebook targeting model really worked – according to the person who built it | WHY IT MATTERS: Digital Transformation | Scoop.it

An email from Aleksandr Kogan sheds light on exactly how much your Facebook data reveals about you, and what data scientists can actually do with that information. The researcher whose work is at the center of the Facebook-Cambridge Analytica data analysis and political advertising uproar has revealed that his method worked much like the one Netflix uses to recommend movies.

Farid Mheir's insight:

WHY IT MATTERS: this well researched article with many links will provide hours of content to help you understand the Facebook breach. The data may surprise you both by the high accuracy that some predictive models have, and by the relatively low accuracy of other elements.

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#BigData downsides: Fitness tracking app Strava gives away location of secret US army bases #privacy #security

#BigData downsides: Fitness tracking app Strava gives away location of secret US army bases #privacy #security | WHY IT MATTERS: Digital Transformation | Scoop.it

Data about exercise routes shared online by soldiers can be used to pinpoint overseas facilities. Sensitive information about the location and staffing of military bases and spy outposts around the world has been revealed by a fitness tracking company.

Farid Mheir's insight:

WHY IT MATTERS: Big data and Internet of things - where every device in the world is connected - has huge potential. At the same time, this enhanced traceability has downsides for privacy and security, as evidenced by this article from The Guardian. Other similar examples in the past have highlighted the possible issues: robbers get caught by police when the photos they post of their robbery includes their GPS location, or face identification cameras in China let government track individuals as they walk the street. We will have to find a solution for this in the future.

Other articles I wrote about the strava Big Data visualization are here:

2017 dataset: http://fmcs.digital/blog/where-people-go-to-play-strava-global-heatmap-aggregates-1b-activities-and-13t-data-points-to-show-where-people-run-bike-in-the-world-bigdata-maps/ 

2015 dataset: http://fmcs.digital/blog/strava-170m-ridesruns-heatmap-shows-most-popular-bike-run-trails-of-2015-with-bigdata-gps-crowdsourcing/ 

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Is the dawn of a #privacy #secure web near? Blockstack Unveils A Browser For The Decentralized Web

Is the dawn of a #privacy #secure web near? Blockstack Unveils A Browser For The Decentralized Web | WHY IT MATTERS: Digital Transformation | Scoop.it

Instead of Google, Facebook, Twitter or LinkedIn owning your data, imagine a world in which you control the data about yourself and reveal only what is minimally necessary when required. It would be the web equivalent of proving to a bouncer only that you're older than 21, instead of also handing over your birthdate, address and whether you've elected to be an organ donor.

Farid Mheir's insight:

WHY THIS IS IMPORTANT

To be in full control of our private information may be the holly grail of the Internet today. This new technology appears to solve the problem and provide a solution for all of us. For the moment in trial for developers, I can't wait to try it out....

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Facebook can predict when you fall in love and when your relationship starts #scary #bigData @TheAtlantic 

Facebook can predict when you fall in love and when your relationship starts #scary #bigData @TheAtlantic  | WHY IT MATTERS: Digital Transformation | Scoop.it
“During the 100 days before the relationship starts, we observe a slow but steady increase in the number of timeline posts shared between the future couple.”
Farid Mheir's insight:

WHY THIS IS IMPORTANT

We are just starting to scratch the surface of what we can learn when we analyze the personal data from social media. When everything is connected with Internet of things products and when we measure everything we do using wearables and quantified-self technologies, the insights will be even greater. Companies should prepare to analyze this massive data rush and us all should start to think about our information privacy more carefully...

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How this company tracked 16,000 Iowa caucus-goers via their phones

How this company tracked 16,000 Iowa caucus-goers via their phones | WHY IT MATTERS: Digital Transformation | Scoop.it

On the night of the Iowa caucus, Dstillery flagged all the [ad network-mediated ad] auctions that took place on phones in latitudes and longitudes near caucus locations. It wound up spotting 16,000 devices on caucus night, as those people had granted location privileges to the apps or devices that served them ads. It captured those mobile ID’s and then looked up the characteristics associated with those IDs in order to make observations about the kind of people that went to Republican caucus locations (young parents) versus Democrat caucus locations. It drilled down further (e.g., ‘people who like NASCAR voted for Trump and Clinton’) by looking at which candidate won at a particular caucus location.

Farid Mheir's insight:

As they say, this solution is both brilliant and scary. It speaks to the power of using mobile phones, geolocation and big data.

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Beam will change dental insurance one connected toothbrush at a time

Beam will change dental insurance one connected toothbrush at a time | WHY IT MATTERS: Digital Transformation | Scoop.it
Beam Technologies wants to change the dental insurance market, starting with data.
Farid Mheir's insight:

Insurance company offers bluetooth toothbrushes to clients to reduce their premiums - if they brush well.


WHY THIS IS IMPORTANT

Big data and digital connected things have the potential to transform entire industries and it looks like the insurance industry is one of them. With Desjardins ajusto mobile app (http://www.desjardins.com/ca/personal/insurance/car-insurance/ajusto/) good drivers get up to 25% premium discounts, Oscar fitbit tracker users get lower premiums as well (and the startup gets a crazy 15B$ valuation http://www.businessinsider.com/oscar-raises-145-million-at-a-15-billion-valuation-2015-4), the trend appears to be clear: give us access to your data and we'll give you a better deal.

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How Companies Learn Your Secrets #mustread via @NYTimes

How Companies Learn Your Secrets #mustread via @NYTimes | WHY IT MATTERS: Digital Transformation | Scoop.it
Your shopping habits reveal even the most personal information — like when you’re going to have a baby.
Farid Mheir's insight:

Deep dive into the world of retail analytics where buying behaviour is dissected and analyzed. Provides an example where Target was able to successfully identify that a teenager was pregnant before she told anyone. Which led her parents to discover the truth when they started received coupons for baby care products in the mail. Spooky but considering what I know and that the article was written 3 years ago, this is, unfortunately, old news with old technology. Today, we are much better at it...


Must read.

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How to Disappear Online at WhoIsHostingThis.com

How to Disappear Online at WhoIsHostingThis.com | WHY IT MATTERS: Digital Transformation | Scoop.it
Have you ever wanted to disappear online? Simply vanish from the electronic realm? Read on to discover how to remove your private info from the Internet.
Farid Mheir's insight:

Very useful, if not complete, list of things to do to erase your life on the Internet. The post also has useful links to services that can partially automate the process.

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Google analytics for real world - Euclid taps smartphone Wi-Fi for in-store retail analytics via @ventureBeat

Google analytics for real world - Euclid taps smartphone Wi-Fi for in-store retail analytics via @ventureBeat | WHY IT MATTERS: Digital Transformation | Scoop.it
Euclid furthers its quest to become the Google Analytics for the real world.


Euclid collects aggregated data on shoppers, including their visit duration and engagement rate, and presents it in an online dashboard for retailers. The company’s technology can grab information about a shopper even if they never connect to an in-store Wi-Fi network. Just like online metrics, Euclid’s data could help store owners learn useful details about their customers. For example, it could let a retailer know if something about their store is causing a significant amount of customers to leave quickly.

Like most companies that collect consumer data, Euclid claims all of its data is grabbed anonymously, and consumers can opt out as well.

Farid Mheir's insight:

This is related to a recent post on trash can that track users using their mobile wifi, a solution that is also being deployed in stores to detect and track shoppers and their behaviour.


Great thing here (as in the post on security cameras doing face detection), the solution leverages existing WIFI access point equipment in the stores. It simply analyzes the data in a new way. Low cost, easy to deploy.

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Curated by Farid Mheir
Digital technology consultant. Register to my free email newsletter: http://fmcs.digital/newsletter-signup/