Digital transformation in the Healthcare Industry
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Build Your Digital Marketing Strategy With Constructive Business Goals

Build Your Digital Marketing Strategy With Constructive Business Goals | Digital transformation in the Healthcare Industry | Scoop.it
As soon as you decide to take a more active approach to website design and development, you’ll find yourself ahead of many of your competitors. The most common phone call I get goes something like …
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Pharma should have a think about how they measure brand communication impact and efficacy. We must focus on how to measure change in perception and behaviour rather than number of calls and web site visits. 

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Breaking Web Design Conventions = Breaking the User Experience

Breaking Web Design Conventions = Breaking the User Experience | Digital transformation in the Healthcare Industry | Scoop.it
Bucknell University caused a stir with its unconventional responsive redesign, but at a high cost to usability, as shown in tests with students and parents.
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Transformation is also about how we tell our brand stories optimised for new touchpoints. Always keep your customers in the centre and test, changing is not always easy and need expertise and understanding customers.

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Bird: Why the Healthcare Industry Needs to Chart a Social Media Course - Fri., Jul. 25, 2014

Bird: Why the Healthcare Industry Needs to Chart a Social Media Course - Fri., Jul. 25, 2014 | Digital transformation in the Healthcare Industry | Scoop.it
Despite years of experience that show social interactions play a key role in helping people better manage their health, there is understandably some hesitancy from the healthcare industry to chart its own course in social media.
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Interaction should not be the pharmaceutical industry's answer to the current challenges to drug information online or using social media to communicate with customers and patients. The industry have a responsibility to make accurate information available.

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Confessions of a Former Nokian: Why The Fall?

Without a doubt this year must be the toughest one since mobile phone giant, Nokia, decided to quit making boots and tires and jump into telecom. Microsoft not only finished its acquisition of the
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We can all miss to transform, here are some thoughts about Nokia's fall. Transformation and embracing change must be top of all agendas.

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