digital transformation
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Do “Digital Natives” Exist? – PBS Idea Channel | FilmmakerIQ.com

Do “Digital Natives” Exist? – PBS Idea Channel | FilmmakerIQ.com | digital transformation | Scoop.it
RT @DFCNetwork: Do “Digital Natives” Exist? – PBS Idea Channel http://t.co/o8Hai1Vlbz
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While certainly some indivuals can adapt and assimilate, there is a clear difference between digital "natives" and "immigrants" - namely the absence of  technology fear.

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Understanding Gamification With Help From the Guy Who Started it All

Understanding Gamification With Help From the Guy Who Started it All | digital transformation | Scoop.it
Have you heard of gamification? No? In order to make clear what this eponymous term means – and how it will impact your future – we spoke to the guy whose been doing it for longer than anyone else, Rajat Paharia.
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2014 Forecast: Gamification and the Year Ahead in Banking

2014 Forecast: Gamification and the Year Ahead in Banking | digital transformation | Scoop.it
While U.S. banks have been slow to adopt gamification, a whole market is set to grow around the concept that will change customer expectations for user experiences. (HanaBank ^^ Jelly Pong.. Thx..
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What is digital transformation?

What is digital transformation? | digital transformation | Scoop.it
It's an over-used phrase in the business, but what exactly does digital transformation mean and how do you apply it? (What is digital transformation?
John Presutti's insight:

Businesses go through transformation when they have failed to evolve. When a business evolves with its market, continually refreshing products and proposition, reaching new sets of customers and growing the value of existing ones, it doesn't need to transform.

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Why the Chief Digital Officer Role Is on the Rise

Why the Chief Digital Officer Role Is on the Rise | digital transformation | Scoop.it
Whether you think it's part of a transitional period or here for the long-term, the Chief Digital Officer role is gaining ground as more conventional companies look to invest in an enterprise-wide digital transformation.
John Presutti's insight:

"The CDO is not there to make technology decisions or run the company infrastructure. It's a transformative role that is being used to break up the siloed functions within organizations. The CDOs are more about analyzing the data and how it relates to the business and customer experience.".....the intersection of research and digital technology.....

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Government Digital Service: the best startup in Europe we can't invest in

Government Digital Service: the best startup in Europe we can't invest in | digital transformation | Scoop.it
VC Saul Klein on how the GDS is helping the British public sector massively reduce cost and complexity (A compelling model for digital transformation in government - the issues are beyond technology, to new models of ser…
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Log into the digital economy: Capgemini Consulting and MIT Digital Transformation global research study | Article

Log into the digital economy: Capgemini Consulting and MIT Digital Transformation global research study | Article | digital transformation | Scoop.it
Digital transformation – the use of technology to radically improve performance or reach of enterprises –  is the hot topic for companies (Log into the digital economy: Capgemini http://t.co/XuMQXjBPT3...
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A good read

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Digital Natives Are Slow to Pick Up Nonverbal Cues

Digital Natives Are Slow to Pick Up Nonverbal Cues | digital transformation | Scoop.it
If you're a digital native, you should be aware that the internet may have partially rewired your brain in such a way that when you meet people face to face, you're less capable of figuring out wha...
John Presutti's insight:

The dark side of a hyperconnected generation.

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Apple Hires Burberry CEO To Run Its Retail Stores

Apple Hires Burberry CEO To Run Its Retail Stores | digital transformation | Scoop.it
Sufficiently advanced technology is indistinguishable from fashion. (From one digital transformation leader to another.
John Presutti's insight:

IT retail and fashion....a lot in common

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Why Your CRM Implementation Is Quietly Failing? Expand its user base and info gathered via @forbes @danwoodscito

Why Your CRM Implementation Is Quietly Failing? Expand its user base and info gathered via @forbes @danwoodscito | digital transformation | Scoop.it
Most Customer Relationship Management or CRM implementations are governed by an incomplete vision, one that is far too internally focused, and as a result, they are quietly failing to live up to their potential.

 

The reach CRM of must be dramatically expanded to new populations of users who interact with the customers. “It is ridiculous to limit CRM to sales. In my view, every clerk walking the floor of a store, every customer service rep, every repair technician, receptionists – essentially everyone that interacts with a customer should have a view of the customer provided by CRM. Through our research we believe that for every user of CRM, there are at least 25 customer-facing individuals not using CRM, but they should,” said Augustin. “It’s not just about upselling, but about how to make the customer happier.”
Via Farid Mheir
John Presutti's insight:

But successsful implementation of CRM means Marketing, Corporate Srategy, Finance, and IT working together and speaking the same language!

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Farid Mheir's curator insight, October 15, 2013 8:59 PM

Just goes to say how important system integration is within an organization.


Solutions such as CRM or SFA (but also ERPs, eCommerce, and many others) that can pull information from all the sources that an organization has about its clients, from inside (field service, customer support, etc.) and from the outside world (linkedIn, twitter, websites and more), is essential. 


This requires an enterprise strategy and architecture around the client data, which most do not have yet. This is the real challenge.

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Rezzzpondents - Research Rescue

Rezzzpondents - Research Rescue | digital transformation | Scoop.it
Rezzzpondents - Research Rescue (RT @surveyanalytics: Research through gaming: The Rezzzpondents http://t.co/aV8UcJGAD4 #zombies #apocolypse #gamification #newMR)...
John Presutti's insight:

An interesting idea, but the devil is in the detail.   Can you really turn a 20 minute U&A study into an engaging game?

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Transformation in Digital Advertising | Sole Leader in Customer Engagement I OgilvyOne Worldwide

Transformation in Digital Advertising | Sole Leader in Customer Engagement I OgilvyOne Worldwide | digital transformation | Scoop.it
Transformation in Digital Advertising presents a rationale for the use of social media to engage B2B audiences, including the staggering statistic that 61% of B2B marketers report leads generated by social media.
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Need for C-level leadership as organisations struggle with digital transformation

Need for C-level leadership as organisations struggle with digital transformation | digital transformation | Scoop.it
A new global research study into digital transformation reveals that while the potential opportunity is seen clearly by executives, the journey to get there is not.
John Presutti's insight:

A part of the challenge is for orgnaizations to understand that digital transformation is not just a communications activity to be outsourced.  

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John Presutti's curator insight, October 10, 2013 1:36 AM

A part of the challenge is for organizations to recognize that DT is more than just a brand communications activity to be outsourced.

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Mobile Apps – The Key to Forging Stronger Ties between MENA Governments and their Constituents

Mobile Apps – The Key to Forging Stronger Ties between MENA Governments and their Constituents | digital transformation | Scoop.it
Booz Company in their latest research report says that the effective use of mobile apps can increase engagement and communication between citizens and governments, empowering citi­zens and creating stronger and more satisfied societies.
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Digital natives and social media

Digital natives (also known as “Generation Y” and Millennials”), a generation born during of after introduction of digital technologies, 1980s and after, (RT @Toffeemen68: Digital natives prefer digital media in their personal lives, yet not in their...
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Embracing Paradoxes and Narratives in Education - Gamification Co

Embracing Paradoxes and Narratives in Education - Gamification Co | digital transformation | Scoop.it
Neuroscience is now discovering the tremendous effects narratives have on our brain circuitry, especially with "fixed" and "growth" mindsets.

Via ThePinkSalmon
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Top 10 Digital Transformation Benefits and Barriers | Data-Driven Marketing Network

Top 10 Digital Transformation Benefits and Barriers | Data-Driven Marketing Network | digital transformation | Scoop.it
Capgemini Consulting and MIT’s Center for Digital Business do a great job in investigating the impact of digital on organizations. Organizations face a “simple” digital imperative: adopt or die.
John Presutti's insight:

Sometimes the strategic focus needs to be overcoming internal barriers.

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The Beginner's Guide to Gamification (15 of 90): Scarcity & Impatience

The Beginner's Guide to Gamification (15 of 90): Scarcity & Impatience | digital transformation | Scoop.it
Yu-kai Chou throws out his 15th installment of his awesome video series...this time with some help!
John Presutti's insight:

Scarcity & impatience not only drive gamification, but a whole host of other things as well.

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Gamification Market Expected to Reach $5.5 Billion & Grow at a CAGR of 67.1% by 2018

Gamification Market Expected to Reach $5.5 Billion & Grow at a CAGR of 67.1% by 2018 | digital transformation | Scoop.it
Press Release issued Nov 8, 2013: Gamification, despite the great deal of hype and glory, is amongst the most misunderstood catchphrases in the industry.
John Presutti's insight:

Amazing - the growth stats of gamification as an industry

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Digital Consumer Journey - Infographic - Accenture

Digital Consumer Journey - Infographic - Accenture | digital transformation | Scoop.it
text/html (Are you truly thinking #multichannel? http://t.co/jQD1YsvoNH)
John Presutti's insight:

 a nicely presented infographic on the digital consumer

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Research Reveals Seven Habits of Highly Effective Chief Digital Officers - Marketwired (press release)

Research Reveals Seven Habits of Highly Effective Chief Digital Officers - Marketwired (press release) | digital transformation | Scoop.it
Research Reveals Seven Habits of Highly Effective Chief Digital Officers Marketwired (press release) SAN FRANCISCO, CA--(Marketwired - Nov 5, 2013) - Apigee today released the findings of "Keys to Successful Digital Transformation," a survey of...
John Presutti's insight:

Point number 6 is quite interesting in that it highlights one of the biggest internal obstacles within organizations...geting different functions to understand each other!

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Digital natives: The most & least wired countries revealed

Digital natives: The most & least wired countries revealed | digital transformation | Scoop.it
While it may seem like young people are always using the Internet, it's perhaps surprising that only 30 percent of people ages 15 to 24 worldwide are digital natives, meaning they've been active on the Internet for at least five years, new research...
John Presutti's insight:

Ok only 30% of 15-24 year olds are "wired", but what is the global economic importance of that 30%.  Let's not get fooled by averages.....

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A novel approach to market intelligence: games and prizes, but not ...

A novel approach to market intelligence: games and prizes, but not ... | digital transformation | Scoop.it
A novel approach to market intelligence: games and prizes, but not gamification. October 7, 2013 by customerhelix Leave a Comment. On a recent trip to Dublin, I met a cool startup, Upfront Analytics (UFA), which is creating a mobile game ...
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Going digital isn't just an upgrade -- it's a complete transformation in the way journalism is done

Going digital isn't just an upgrade -- it's a complete transformation in the way journalism is done | digital transformation | Scoop.it
In a recent speech, Guardian deputy editor Katharine Viner described how she believes the social web and the practice of “open journalism” fundamentally changes the relationship that journalists have with their audience.
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Digital Transformation Review n°4 | Article

Digital Transformation Review n°4 | Article | digital transformation | Scoop.it
 
 Accelerating Digital Transformation  (RT @MartinRWells: Companies are struggling to launch their #digital transformation.
John Presutti's insight:

This the link to the Capgemeni article on DT.

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