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Rescooped by Galina Belokurova from Social Media Content Curation
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7 Qualities of Highly Effective Content Curators

7 Qualities of Highly Effective Content Curators | digital technology & big data | Scoop.it

Excerpt from article written by Dennis Shiao and published on Scoop.it Blog:
"Every time I visit the Museum of Modern Art (MoMA) in New York City, I see something I’ve never seen before.
Wouldn’t it be great if our content collections drew as much interest, respect and admiration as the collections at MoMA? In order to achieve this feat, we need to become highly effective content curators.
Let’s consider seven habits:


1. Focus on Goals

What are your goals around content curation? If you can’t answer that question, stop right now. Stop reading this post, too. Go answer the question, then return when you’re done.


2. Have Empathy

You’ll need to have empathy for your target audience. In other words, the better you understand their thoughts, interests and challenges, the more effective you’ll be at content curation.

3. Be Careful, Cautious and Selective
Make sure you read (and digest) every piece of content you curate. Curate high quality content only, leaving the marginal pieces to the proverbial cutting room floor.

4. Editorialize
Don’t just share content, tell us why you like (or dislike) the piece. What can your target audience learn from reading it and what are the key takeaways? In a sense, editorializing creates a nice blend of creation and curation.

5. Provide Attribution
Providing attribution shows respect and helps drive visibility and awareness to content authors. As you curate, look up the author of the article (or blog post) and explicitly acknowledge them.

6. Understand What’s Timely and Trending
Sharing fresh milk is good. Sharing spoiled milk is rotten.
If you find content that is time sensitive, consider whether the “sharing window” has already passed.

7. Have an Eye for a Great Title
Not everyone will be as thorough as you when reviewing content. A lot of people will click on a link solely because of a compelling title. As you sharpen your curating skills, you’ll begin to figure out what separates great titles from good titles. If you come across a great article that has just a good title, consider changing the title text when you curate..."

Read full original article here:
http://blog.scoop.it/2014/02/13/7-qualities-of-highly-effective-content-curators/


Via Giuseppe Mauriello
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Jeff Domansky's curator insight, February 18, 2014 1:34 PM

Great tips for new or would-be curators

Randi Thompson's curator insight, February 18, 2014 7:16 PM

The content you share (the articles or what ever) is how you attract the people who are interested in what you have to offer.  What do you need to do to get their attention?

Agi Anderson's curator insight, April 28, 2014 8:50 AM

Scoop.It is ideal for curating on specific topics! I enjoy sharing on a variety of subjects ~ invite you to follow me!

Scooped by Galina Belokurova
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Facebook's 'look back' videos are marketing in disguise - BRW

Facebook's 'look back' videos are marketing in disguise - BRW | digital technology & big data | Scoop.it
BRW Facebook's 'look back' videos are marketing in disguise BRW Marketing scholars call this particular promotional tool “co-creation”, and it's part of a bigger toolbox of significantly more subtle techniques used by marketers to get you to buy...
Galina Belokurova's insight:

Covert marketing techniques raise questions about power imbalance between industry on the one side and consumers on the other

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Why Guest Posting and Blogging is a Slippery Slope - Whiteboard Friday

Why Guest Posting and Blogging is a Slippery Slope - Whiteboard Friday | digital technology & big data | Scoop.it

While guest posting can be a wonderful way to build your authority and earn links, it takes a huge amount of effort, and it's easy for marketers to start slipping down the "Guest Posting Slope of Madness.".


Via John van den Brink
Galina Belokurova's insight:

Definitely a good point: it takes a lot of effort to post something of high quality on a regular basis.

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Toyota Realigns Marketing by Product, Rather Than Discipline ...

Toyota is realigning its marketing team by product rather than discipline. No net cuts are expected by 80 people will have to reapply for jobs.
Galina Belokurova's insight:

How is "Marketing by product" different from creating a virtually separate company for each product? (at least in the eyes of consumers)

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This startup tells you when companies try your competitors' software -- and it's growing 25% a month

This startup tells you when companies try your competitors' software -- and it's growing 25% a month | digital technology & big data | Scoop.it
A tiny San Mateo startup that has taken no angel money, no venture capital, and no outside funding of any kind is growing at the torrid rate of 25 percent per month and luring away key employees fr...
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Big Data and Social Media Analytics | Social Media Today

Big Data and Social Media Analytics | Social Media Today | digital technology & big data | Scoop.it
Did you know that any activity in social media is generating insurmountable data? These big data are just waiting to be explored. In fact, social media now embodies the leading and biggest source of consumer data.

Via AnalyticsInnovations, John van den Brink
Galina Belokurova's insight:

Big Data is a big opportunity and a big challenge. Most importantly, we - the researchers - should realize that Big Data in its current form does not tell us much about the characteristics of our consumers. The traditional methods of marketing research are still something that we need to make sure that the insights derived by analyzing big data are not fatally biased. We should explore the possibilities as well as limitations.

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