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How to Tailor Microcontent to Different Audiences | Kapost

How to Tailor Microcontent to Different Audiences | Kapost | Digital Strategy | Scoop.it

Let’s get tactical now, and dive right in to how you can tailor microcontent to your audiences.

 

Because you’ll be rolling microcontent into your overall content publishing calendar, it does take some structured prep work. Let’s start with a singular campaign or initiative that’s already planned and in the pipeline. This will get you into the flow of how this works, especially if you’re new to microcontent publishing.

 

Don’t be discouraged by the following steps—they’re important for reaching your target customers, so the effort is worth it. Producing effective microcontent will become second nature in no time.

 

Here are some steps to get you going....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 23, 2015 9:36 AM

Get maximum results from microcontent. Here's how.

Dean Ryan G. Martin's curator insight, June 23, 2015 11:22 AM

It's clear. There's a difference between content and microcontent. Still, it's marketing.

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14 Facebook Marketing Goals for 2014

14 Facebook Marketing Goals for 2014 | Digital Strategy | Scoop.it
Are you ready to increase leads and revenue from Facebook in 2014? Start by experimenting with these 14 strategies...
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SEO loopholes are out: good content is the answer

SEO loopholes are out: good content is the answer | Digital Strategy | Scoop.it
Marketers must build content around audience's needs rather than outwitting algorithms, writes Alan Boyce (#news SEO loopholes are out: good content is the answer - The Guardian (blog): The Guardia...
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Nothing beats the good content
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Branding Strategy Insider | Why Perceived Brand Value Degrades

Branding Strategy Insider | Why Perceived Brand Value Degrades | Digital Strategy | Scoop.it
I’ve been thinking about the process by which brands actually become commodities in the first place. Economists sometimes refer to commoditization as a state of “perfect competition”.
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Key forces drive down value-added margin!

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Rescooped by Girija Tickoo from Public Relations & Social Marketing Insight
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What Social Media Tactics Are Most Effective?

What Social Media Tactics Are Most Effective? | Digital Strategy | Scoop.it

Have you read the “2015 Social Media Marketing Industry Report?”

 

Each year, Michael Stelzner of Social Media Examiner delivers the report, which includes data summaries of their massive survey along with his insights.

 

First up in the latest edition is the “Top 5 social media questions marketers want answered.” Question #1:What social tactics are most effective? Michael wrote 92% of marketers want the answers.

 

Reading this inspired me to roundup all kinds of answers. I did a search using the exact question (actually I added the word “media”). In the screenshot below you’ll see what I found. And below the screenshot, I’ll share with you the most effective social media tactics according to the highest-ranking blog posts and pages....


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Jeff Domansky's curator insight, June 23, 2015 9:28 AM

Barry Feldman offers 21 terrific tips to get your social media working for you.

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5 Small Business Digital Tips - Ingenious Britain

5 Small Business Digital Tips - Ingenious Britain | Digital Strategy | Scoop.it
Small businesses often operate through word of mouth and recommendations/referrals.
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Great advice for small businesses!
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Sunrise Reputation Management Now Offering Expert Assistance to Emergency ... - PR Web (press release)

Sunrise Reputation Management Now Offering Expert Assistance to Emergency ...
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