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36 Expert Theories About Social Media [Infographic]

36 Expert Theories About Social Media [Infographic] | Digital Strategy | Scoop.it
When Fast Company asked 36 social media experts for their bite-sized philosophies on social media theory, answers ran the gamut, from the snarky and facetious to the downright serious. Take all of th…

Via Dr. Susan Bainbridge
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Jeremy Cooke's curator insight, February 16, 2015 6:21 AM

easier said than done of course - but I get the drift OK ..

karen mcgrath's curator insight, February 27, 2015 4:58 AM
A useful guide for the classroom
Rescooped by Emilia Iuliano from Effective Technology Integration into Education
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10 Twitter Tips For Teachers - TeachThought

10 Twitter Tips For Teachers - TeachThought | Digital Strategy | Scoop.it
From backchannel conversations to twitter chats and more, what are the twitter tips for teachers that work?

Via John Evans, Mark E. Deschaine, PhD
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Rescooped by Emilia Iuliano from Storytelling
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Why Stories Matter: Storytelling & Marketing

Why Stories Matter: Storytelling & Marketing | Digital Strategy | Scoop.it
Kelly talks about why storytelling is the need of the hour, how it can help you connect with your audience and make PR professionals expert strategists.

Via MSLGROUP
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Rescooped by Emilia Iuliano from Content Marketing & Content Strategy
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3 Content Creation Strategies That Will Help You Prosper

3 Content Creation Strategies That Will Help You Prosper | Digital Strategy | Scoop.it
Did you know that 90% of the information your brain receives is visual? Or that blog posts with images tend to get 94% more views? Using images isn’t the

Via Stefano Principato
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Rescooped by Emilia Iuliano from Content Marketing & Content Strategy
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11 Creative Brands Using Instagram’s Hyperlapse App

11 Creative Brands Using Instagram’s Hyperlapse App | Digital Strategy | Scoop.it
This week Instagram released Hyperlapse, a standalone app that enables users to shoot create moving, handheld time lapses with enhanced video stabilization. Instagram has always built its company on top of producing, publishing and sharing great visual content, and their...

Via Stefano Principato
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Rescooped by Emilia Iuliano from Digital Storytelling Tools, Apps and Ideas
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How to Wow: Four Useful Insights on Amazing Digital Storytelling

How to Wow: Four Useful Insights on Amazing Digital Storytelling | Digital Strategy | Scoop.it

The Internet is awash in a flood of digital storytelling tips. You know that telling your story is an important way to connect your nonprofit with your constituents and move people to action, but HOW?!

Look no further! Here are four good ideas to incorporate into your own digital storytelling from two digital storytelling gurus.


Via Ariana Amorim, massimo facchinetti, malek, Pedro Da Silva, Cindy Rudy
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malek's curator insight, August 27, 2014 10:32 AM

An ever-expanding universe of platforms for consumer engagement, digital storytelling has never been more important to the long-term vitality of a brand. 

Kirsten Wilson's curator insight, August 28, 2014 12:27 PM

Great insight for those teaching storytelling to those writing or presenting.  The advice is beneficial to anyone needing to deliver a powerful message.

Rescooped by Emilia Iuliano from Transmedia: Storytelling for the Digital Age
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5 Things UX And UI Designers Could Learn From Wes Anderson

5 Things UX And UI Designers Could Learn From Wes Anderson | Digital Strategy | Scoop.it

 

 


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, August 15, 2014 2:00 AM


Sumit Mehra:  "The design-conscious filmmaker has some practices in common with successful mobile user interface (UI) and user experience (UX) designers. Professional designers can learn to improve their apps by studying the director’s techniques" ...

Rescooped by Emilia Iuliano from Content Curation World
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Track Content Changes on Any Web Site in Real-Time with MonitorBook

Track Content Changes on Any Web Site in Real-Time with MonitorBook | Digital Strategy | Scoop.it

Via Robin Good
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Mr Tozzo's curator insight, August 27, 2014 11:09 AM

Track Content Changes on Any Web Site in Real-Time with MonitorBook

CURATD's curator insight, September 23, 2014 4:21 AM

A cool, easy and free tool you can use to track changes in your favourite items' prices and availability

Rescooped by Emilia Iuliano from Digital Storytelling
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5 Great Tips for Putting the Power Back in Your PowerPoint Presentations

5 Great Tips for Putting the Power Back in Your PowerPoint Presentations | Digital Strategy | Scoop.it
Bring the Passion and Purpose Back to Your Presentations With These Helpful Ideas Are your PowerPoint slides the same ones you've been using for years? Are

Via José Carlos
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Rescooped by Emilia Iuliano from Content Creation, Curation, Management
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What Makes Content Shareable & Why It Matters for SEO

What Makes Content Shareable & Why It Matters for SEO | Digital Strategy | Scoop.it

Not all content marketing practices yield equal results. In today's landscape of SEO and social media, shareability is one of the most important qualities for a content marketing campaign. So what makes content shareable and why does it matter?


Via Kamal Bennani, massimo facchinetti
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Manasa Konda's curator insight, August 5, 2014 4:50 AM

Important for someone working on SEO

Rescooped by Emilia Iuliano from #transmediascoop
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Interview: Why CANAL+ Spain took Game of Thrones transmedia

Interview: Why CANAL+ Spain took Game of Thrones transmedia | Digital Strategy | Scoop.it
Discover how the pay TV channel engaged Game of Thrones fans beyond TV with crossmedia platform Conducttr

Via Simon Staffans
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Simon Staffans's curator insight, June 4, 2014 4:46 AM

A talk with Rob Pratten and Berni Melero, looking at how Conducttr is used to promote GoT

Rescooped by Emilia Iuliano from eBook Publishing World
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Convert Any Blog, Web Page or Document Into an eBook with EbookGlue Conversion API

Convert Any Blog, Web Page or Document Into an eBook with EbookGlue Conversion API | Digital Strategy | Scoop.it

 

 


Via Robin Good
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ghbrett's curator insight, September 30, 2013 10:55 AM

Recommended by other Curators, especially @Robin Good!

Sharon Bakar's curator insight, March 4, 2014 10:59 AM

Very useful!

Pamela D Lloyd's curator insight, March 5, 2014 4:19 PM

Writers interested in converting a document or a blog into an ebook may find this useful.

Rescooped by Emilia Iuliano from Public Relations & Social Marketing Insight
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The Potential of #SocialMedia For B2B In 2015

The Potential of #SocialMedia For B2B In 2015 | Digital Strategy | Scoop.it

Businesses engaging with consumers via social media is nothing new; it's been on a skyward trajectory for several years. But over time, the number of potential social media channels has increased dramatically and businesses are now facing critical challenges of not just how but where to connect with their target market online.

 

In this infographic put together by leading UK business consultancy Real Business Rescue, the adoption of B2B social media strategies is well and truly emphasized whilst analyzing the new, key players in the social arena.

 

It also highlights the key challenges that businesses face when considering social media marketing whilst offering tips to enhance your social strategies in 2015 and beyond....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 16, 2015 2:28 AM

Big infographic on the benefits of B2B social marketing.

Marco Favero's curator insight, February 16, 2015 3:46 AM

aggiungi la tua intuizione ...

Rescooped by Emilia Iuliano from Storytelling
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4 Principles of Next Generation Storytelling

4 Principles of Next Generation Storytelling | Digital Strategy | Scoop.it

MSLGROUP's Chief Development Officer Bob Bejan contributed to one of the big ideas the book explored -storytelling.


Via MSLGROUP
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MSLGROUP's curator insight, August 8, 2014 1:54 AM

The goal is to create stories that endure long beyond the initial telling to create something that hangs in the mind of consumers long after it has been told. More: http://blog.mslgroup.com/4-principles-of-next-generation-storytelling/

Rescooped by Emilia Iuliano from Giornalismo Digitale
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How Google can really help news & media

How Google can really help news & media | Digital Strategy | Scoop.it

Earlier this month, folks from Google invited me along with Kara Swisher and Audrey Cooper for a conversation about the future of news. Towards the end of the conversation, we were asked what Google could do in order to help the news and media industry.


Via Lelio Simi
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Rescooped by Emilia Iuliano from Content Creation, Curation, Management
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The Secret Formula for the Perfect Viral Share (Infographic)

The Secret Formula for the Perfect Viral Share (Infographic) | Digital Strategy | Scoop.it
You’ve done your research. You have a clear business plan. You know who your targeted clients are and you’ve even been properly versed on your social media etiquette to know how you’re going to…

Via Stefano Principato, massimo facchinetti
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Rescooped by Emilia Iuliano from SEO and Social Media Marketing
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Which SEO Strategies to Stop, Start, and Continue in 2014

Which SEO Strategies to Stop, Start, and Continue in 2014 | Digital Strategy | Scoop.it

According to Jenny Halsz, President of JLH Marketing, "The funny thing about SEO is that the more things change, the more they stay the same.

 

The tactics shift, and the penalties increase, and the black hats get smarter, but SEO is still fundamentally just marketing."

 

Here are some strategies to help your SEO take off in 2014: http://www.socialmediatoday.com/content/seo-its-2014-strategies-stop-start-and-continue-0


Via Antonino Militello
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Rav Gupta's curator insight, August 31, 2014 1:46 AM

SEO Strategies 2014

Athena Catedral's curator insight, September 2, 2014 4:50 AM

Stop trying to game the system

Rescooped by Emilia Iuliano from The Power of Storytelling
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Need a Headline For Your Story or Blog? 19 Fab Formulas

Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. Why not take so…

Via Dr. Karen Dietz, Khaled El Ahmad, Art Jones
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Ken Dickens's curator insight, August 27, 2014 1:56 PM
Non-Profit fundraising is about telling your story in a compelling way. Here's help! -Ken www.2080nonprofits.org
malek's curator insight, August 27, 2014 5:45 PM

Headline today Or Headline news,

We're more likely to read Headlines not the post body.

Jeff Domansky's curator insight, September 1, 2014 11:58 PM

Great headline writing tips via storyteller Karen Dietz.

Rescooped by Emilia Iuliano from Transmedia: Storytelling for the Digital Age
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What the Ice Bucket Challenge Can Teach Us About Engagement

What the Ice Bucket Challenge Can Teach Us About Engagement | Digital Strategy | Scoop.it

 

 


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The Digital Rocking Chair's curator insight, August 26, 2014 5:13 AM


Emily Alford:  "If you've paid attention to social media at all in the past several weeks, chances are you've seen video of everyone from Bill Gates to Oprah dumping buckets of ice water over their heads all in the name of a good cause."

Panovus's curator insight, August 26, 2014 8:27 AM

Interesting article - worth a read!

Rescooped by Emilia Iuliano from Data Nerd's Corner
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Types and Uses of Predictive Analytics, What they are and Where You Can Put Them to Work

Types and Uses of Predictive Analytics, What they are and Where You Can Put Them to Work | Digital Strategy | Scoop.it
Summary: Gartner says that predictive analytics is a mature technology yet only one company in eight is currently utilizing this ability to predict the future…

Via Carla Gentry CSPO
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Carla Gentry CSPO's curator insight, August 27, 2014 7:30 AM

The real value however was that we were able to score each person in the sample with a value from 1 to 100 based on their likelihood to buy.  The output of a scoring model is a few lines of computer code that can then be used to score the prospects that have not yet been promoted.  Based on the score we found that those with a score over about 70 were sufficiently likely to buy that the economics of the promotion resulted in a profit, and we avoided incurring the cost of promotion to those below 70 who if we had sent the costly promotional offer would have resulted in a financial loss.  This kind of model is called a ‘lift model’ and is at the core of almost all behavioral predictive models. #DataScienceCtrl

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The Secret to Telling a Memorable Story With Your Brand | Vandelay Design

The Secret to Telling a Memorable Story With Your Brand | Vandelay Design | Digital Strategy | Scoop.it
Good stories leave a lasting impression. Even if the audience can't remember exact details, years down the road, they will still remember if it was...

Via José Carlos
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Kim Zinke (aka Gimli Goose)'s curator insight, July 31, 2014 6:25 PM

Great tips that could be applied to any individual or business wanting to tell their story, whether it's online, a resume, or some other medium.

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Content Curation Giants: Google Versus Amazon

Content Curation Giants: Google Versus Amazon | Digital Strategy | Scoop.it

Do you curate content? Learn the secrets from Google and Amazon, the content curation giants, to make your curated content drive measurable results.

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Rescooped by Emilia Iuliano from SocialMoMojo Comms & Content
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The Five Social Media Tools You Can't Do Without | Furlong PR

The Five Social Media Tools You Can't Do Without | Furlong PR | Digital Strategy | Scoop.it
As a small business embarking on social media marketing, it’s all too easy to feel like a small fish in a vast digital pond.

Via Jessica Kelly
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Jessica Kelly's curator insight, July 16, 2014 7:54 PM

You may know that I tend to avoid these kinds of lists -- except when they list things I actually use. Of the five listed here, I use 'em all, and four of them daily.