Digital Marketing Strategy
14 views | +0 today
Your new post is loading...
Your new post is loading...
Scooped by Adrian Leu
Scoop.it!

Digital disruption is changing business, but technology isn't the only answer - The Next Web

Digital disruption is changing business, but technology isn't the only answer - The Next Web | Digital Marketing Strategy | Scoop.it
Digital disruption is changing business, but technology isn't the only answer The Next Web When we stop chasing trends and fighting for technology and marketing strategies in the moment, we can appreciate that our view of technology and its...
more...
No comment yet.
Scooped by Adrian Leu
Scoop.it!

2014 Is The Year Of Digital Marketing Analytics: What It Means For Your Company - Forbes

2014 Is The Year Of Digital Marketing Analytics: What It Means For Your Company - Forbes | Digital Marketing Strategy | Scoop.it
2014 Is The Year Of Digital Marketing Analytics: What It Means For Your Company Forbes If you're in the field of online marketing or content marketing and want to ensure that you're bringing the best data to bear on your projects, here's a quick...
more...
No comment yet.
Scooped by Adrian Leu
Scoop.it!

Choosing a digital marketing model for 2014 (and why Booz & Co don’t have it quite right)

Choosing a digital marketing model for 2014 (and why Booz & Co don’t have it quite right) | Digital Marketing Strategy | Scoop.it
The ever-expanding digital landscape is continuing to alter consumers’ behaviours and disrupt a broad range of industries. Some, such as retail and consumer products, are being particularly affected. Today’s customers are expecting a lot from the brands they engage with. As a recent Booz and Company report, entitled 'How to Choose the Right Digital Marketing Model', explain it this way: “Consumers today expect to browse, research, solicit feedback, evaluate, and push the 'buy' button at their own pace, and at the time and place – and via the platform – of their choosing. Consumers also continue to engage with brands…
more...
No comment yet.
Scooped by Adrian Leu
Scoop.it!

"Innovation at the center" emerges as fundamental for media and entertainment businesses - PR Newswire - The Sacramento Bee

"Innovation at the center" emerges as fundamental for media and entertainment businesses - PR Newswire - The Sacramento Bee | Digital Marketing Strategy | Scoop.it
/PRNewswire/ -- EY's Sustaining digital leadership! study, released today, shows leading media and entertainment (M&E) companies are putting continuous innovation at the center of everything they do.
more...
No comment yet.
Scooped by Adrian Leu
Scoop.it!

How To Build a High-Performing Digital Team

How To Build a High-Performing Digital Team | Digital Marketing Strategy | Scoop.it
Six traits to look for in your future employees.
more...
No comment yet.
Scooped by Adrian Leu
Scoop.it!

Online Marketing and Proper Skill Sets | Social Media Today

Online Marketing and Proper Skill Sets | Social Media Today | Digital Marketing Strategy | Scoop.it
According to an infographic by the Online Marketing Institute, new survey results show that international agencies – plus Fortune 500 companies – lack crucial skills for building effective digital marketing campaigns.
more...
No comment yet.
Scooped by Adrian Leu
Scoop.it!

2014 Marketing Trends You Probably Haven't Heard - Forbes

2014 Marketing Trends You Probably Haven't Heard - Forbes | Digital Marketing Strategy | Scoop.it
2014 Marketing Trends You Probably Haven't Heard
Forbes
Some Brands Will Call a Tech Timeout: Others will wish they had. We're catching wind of some large enterprise marketing teams calling a timeout on new marketing technology and platforms in 2014.
Adrian Leu's insight:

Always refreshing to read some thinking outside of the box.

more...
No comment yet.
Scooped by Adrian Leu
Scoop.it!

Cause and effect: The factors that lead to agency greatness » RedPapers » Cognition » Ignition Consulting Group

Cause and effect: The factors that lead to agency greatness » RedPapers » Cognition » Ignition Consulting Group | Digital Marketing Strategy | Scoop.it
Welcome to the leading knowledge hub for marketing communications professionals brought to you by Ignition, the consultancy devoted to helping marketing firms create and capture more value.
Adrian Leu's insight:

The difference between good and excellent agencies.

 

more...
No comment yet.
Scooped by Adrian Leu
Scoop.it!

When trying to find innovation, look for the intersection of the physical and ... - GigaOM

When trying to find innovation, look for the intersection of the physical and ... - GigaOM | Digital Marketing Strategy | Scoop.it
When trying to find innovation, look for the intersection of the physical and ...
GigaOM
And it's happening all around us, often led by chief marketing officers looking for new ways to differentiate their offerings.
more...
No comment yet.
Scooped by Adrian Leu
Scoop.it!

How to start the journey towards customer-centricity - CMO

How to start the journey towards customer-centricity - CMO | Digital Marketing Strategy | Scoop.it
How to start the journey towards customer-centricity
CMO
While more and more organisations are buying into the need for customer-centricity, there are equally as many finding it difficult getting the strategy off the ground.
Adrian Leu's insight:

The importance of customer experience.

more...
No comment yet.
Scooped by Adrian Leu
Scoop.it!

5 Predictions for the digital advertising industry in 2014 - iMedia Connection (blog)

5 Predictions for the digital advertising industry in 2014 - iMedia Connection (blog) | Digital Marketing Strategy | Scoop.it
5 Predictions for the digital advertising industry in 2014 iMedia Connection (blog) Innovations and technologies – such as new targeting capabilities and new uses of data that empower marketers to gain a single view of the customer across all...
Adrian Leu's insight:

Lack of silos and reduction of number of agencies that a client has to rely on, main trends predicted for the future.

more...
No comment yet.
Scooped by Adrian Leu
Scoop.it!

The Rise of the Digital CMO

The Rise of the Digital CMO | Digital Marketing Strategy | Scoop.it
Many CMOs see their digital future, but still struggle to make the case across the executive ranks.
Adrian Leu's insight:

Analog still outweighs digital in marketing spending at least according to the latest Gartner report. Is this a question of leadership and accountability?

more...
No comment yet.
Scooped by Adrian Leu
Scoop.it!

29 Experts Talk About Online Marketing Mistakes and Myths

29 Experts Talk About Online Marketing Mistakes and Myths | Digital Marketing Strategy | Scoop.it
Learn what are the most popular mistakes online marketers do, and what are the most believed myths. Answers about SEO, PPC, SMM, Email Marketing, and others
more...
No comment yet.
Scooped by Adrian Leu
Scoop.it!

What if 1000+ marketing technology vendors were the new normal? - Customer Think

What if 1000+ marketing technology vendors were the new normal? - Customer Think | Digital Marketing Strategy | Scoop.it
What if 1000+ marketing technology vendors were the new normal?
Adrian Leu's insight:
Will we see any consolidation amongst the marketing technology field?
more...
No comment yet.
Scooped by Adrian Leu
Scoop.it!

5 Questions With… Scott Brinker | Chief Digital Officer

5 Questions With… Scott Brinker | Chief Digital Officer | Digital Marketing Strategy | Scoop.it
Learn about '5 Questions With… Scott Brinker' at Chief Digital Officer.
Adrian Leu's insight:

Is the Chief Digital Office role necessary? Or is it just to bridge the gap between CIO and CMO?

more...
No comment yet.
Scooped by Adrian Leu
Scoop.it!

How to Choose the Right Digital Marketing Model

How to Choose the Right Digital Marketing Model | Digital Marketing Strategy | Scoop.it
Four clear paths for winning over—and retaining—customers in the digital era.
Adrian Leu's insight:

An analysis of the different digital marketing models available to the modern CMO.

more...
No comment yet.
Scooped by Adrian Leu
Scoop.it!

Why data needs to move out of the IT department and into the boardroom - The Guardian (blog)

Why data needs to move out of the IT department and into the boardroom - The Guardian (blog) | Digital Marketing Strategy | Scoop.it
The Guardian (blog)
Why data needs to move out of the IT department and into the boardroom
The Guardian (blog)
Board directors that embrace digital data will be able to look more confidently to the future.
more...
No comment yet.
Scooped by Adrian Leu
Scoop.it!

The CMO Is Evolving Into New Species With Vastly Broader Range

The CMO Is Evolving Into New Species With Vastly Broader Range | Digital Marketing Strategy | Scoop.it
A new species of CMO is emerging as big data and digital stretch marketing leaders between divergent poles: traditional expertise and new talent.
more...
No comment yet.
Scooped by Adrian Leu
Scoop.it!

How Marketing Will Change In 2014: The Creative Forecast - Co.Create

How Marketing Will Change In 2014: The Creative Forecast - Co.Create | Digital Marketing Strategy | Scoop.it
How Marketing Will Change In 2014: The Creative Forecast Co.Create But where the last decade of digital experimentation has generally made technology front and center of an experience, the feeling is that the general relationship with technology...
more...
No comment yet.
Scooped by Adrian Leu
Scoop.it!

Digital update – the flawed quest for attention and business models - Diginomica

Digital update – the flawed quest for attention and business models - Diginomica | Digital Marketing Strategy | Scoop.it
Digital update – the flawed quest for attention and business models
Diginomica
Digital media is a moving target. The quest for monetization – to paywall or not to paywall – preoccupies pure media companies.
more...
No comment yet.
Scooped by Adrian Leu
Scoop.it!

Successful Digital Strategy: Bridge the gap between CIO and CMO

Successful Digital Strategy: Bridge the gap between CIO and CMO | Digital Marketing Strategy | Scoop.it
At a time when many executives say that improving digital reach will be a significant differentiator for their companies, research shows that two of the most important digital leaders — the Chief Marketing Officer (CMO) and the ...
more...
No comment yet.
Scooped by Adrian Leu
Scoop.it!

5 New Principles Of Strategy For The Digital Age

5 New Principles Of Strategy For The Digital Age | Digital Marketing Strategy | Scoop.it
It’s not so important anymore what you have—or even what you know—but how you can forge networks of purpose which can adapt in real time.
more...
No comment yet.
Scooped by Adrian Leu
Scoop.it!

There Will Be Blood: The Era of Engagement Banking

There Will Be Blood: The Era of Engagement Banking | Digital Marketing Strategy | Scoop.it
Our model must change to reduce embedded friction, whether in the form of fees or complicated processes. We must keep up with the simplicity, usability and transparency customers now demand.
Adrian Leu's insight:

Digital strategy for the banking sector.

 

more...
No comment yet.