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The Periodic Table Of SEO Success Factors

The Periodic Table Of SEO Success Factors | Digital Solutions | Scoop.it
The Periodic Table Of SEO Success Factors Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it.

Via Bonnie Burns
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Bonnie Burns's curator insight, June 10, 2013 12:02 PM

Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals. Our chart below summarizes the major factors to focus on for search engine ranking success

Bernardo Hernández's curator insight, June 10, 2013 5:38 PM

Factores SEO

Justin Bruce's curator insight, June 10, 2013 8:39 PM

Looking for a current SEO check list? This is pretty good espcially if you like infographics.

 

It just goes to show how important your SEO agency is and how many factors influence the results.

 

It's not really something you can game (anymore) cause if you do its only a matter of time before the next google update gets you. And as we sadly know, once you are google smacked you stay down for the count!

 

The lesson we learnt is you must clean up the damage any non-kosher incumbant agency did behind the scenes before you progress. Some of their dodgy stuff could haunt you for ever. So use this checklist to make sure all that was done before is ok and set you up for future activities.

 

On a brighter note, google updates are designed to level the playing field and you can trust google will work to deliver the best results to the end user, so just go out there and be the best result!

 

Keep in mind google will also encourage you to spend on adwords and not rely only on SEO so they too can make some well-needed coin. Working out teh balance between the two is getting harder with more and more analytics info hidden "(not provided)". This means you dont really know whats going on so you have to balance your allocation of reswources to SEO, Social and Adwords to get a well rounded and competitive digital campaign.

 

Justin [at] jb [dot] net [dot] au

 

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Why ResponsiveAds is the Answer for Native Advertising

Why ResponsiveAds is the Answer for Native Advertising | Digital Solutions | Scoop.it
For most -- including the Atlantic, Politico, Gannett and others -- it's about fitting the ad into the site experience.

Via ResponsiveDaily
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ResponsiveDaily's curator insight, March 21, 2013 10:30 AM

What is native advertising, and what does it mean for publishers? Digiday recently asked publishers for their definitions of “native advertising.” Answers ranged from – it’s still being defined to creating an advertising experience that doesn’t disrupt what the user is expecting.

 

We think that ResponsiveAds is the answer for native advertising because:

 

It provides the best design of ads onto publisher websites;It can be used like The New York Times has designed Riccochet, which was launched last April and allows advertisers to select articles from their archive to attach ads to for a specific period of time. Riccochet provides a unique URL for articles that have these advertisements;Incorporating sponsored content allows publishers to incorporate ads “in stream,” eliminating disruption of the reader’s website experience and flowing with the rest of the editorial content; andIt’s focused on brand marketing versus direct response.

 

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Is Location Based Advertising the Future of Mobile Marketing and Mobile Advertising?

Is Location Based Advertising the Future of Mobile Marketing and Mobile Advertising? | Digital Solutions | Scoop.it

Along with content marketing I don't think there's a more ubiquitous phrase right now in the world of marketing and advertising than anything that starts with the word "mobile." Everyone has their opinion, their idea, their beliefs and so on when it comes to mobile marketing and mobile advertising.

Just this past October yours truly wrote a piece entitled Mobile Marketing - The Elephant In The Room For Marketers. As I wrote then and still believe today "The fact of the matter is that mobile marketing – despite all its continued hype and promise has been severely under utilized by marketers of all shapes and sizes.

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Via Alex Butler
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The Three Pillars Of SEO In 2013: Content, Links, And Social Media

The Three Pillars Of SEO In 2013: Content, Links, And Social Media | Digital Solutions | Scoop.it

"A good SEO strategy is the difference between your business easily being found online and getting lost in the noise of thousands of other businesses trying to stand out. With Google’s ever-changing algorithm, it can be difficult to know what’s effective here and now.

 

In 2013, success in SEO hinges on businesses putting together a robust combination strategy that brings together an integrated web of great content, credible links, and social signals. Each of these pieces supports the other, providing tremendous value to readers, building your authority and brand value, and distributing your content across new channels. Here are the highlights of what to think about in terms of each of the three pillars of great SEO..."


Via Sylvain Richard
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Social Media e commerce: infografica shopping online social media ...

Social Media e commerce: infografica shopping online social media ... | Digital Solutions | Scoop.it
I Social Media svolgono un ruolo importante nella creazione di un business di successo e per una buona esperienza di shopping online. Qui vi pubblichiamo l'interessante infografica di come i social media impattano ...
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Smartphone e app: sempre più italiani li usano per accedere al Web

Smartphone e app: sempre più italiani li usano per accedere al Web | Digital Solutions | Scoop.it

Via Carlo Mazzocco
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Ho una cattiva reputazione in internet: è grave?

Ho una cattiva reputazione in internet: è grave? | Digital Solutions | Scoop.it
Con l´avvento delle reti sociali oggi è diventato indispensabile saper gestire la propria reputazione online. Ecco perchè.

Via Carlo Mazzocco
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Carlo Mazzocco's curator insight, June 5, 2013 2:42 AM

Con l’avvento del web 2.0 internet è diventato più sociale che mai. I social network hanno fatto del web un forum per lo scambio di idee su tutti i temi. Dal punto di vista del marketing tuttavia le reti sociali sono un’arma a doppio taglio perché possono far conoscere i vostri successi molto velocemente ma anche i vostri insuccessi, facendo sprofondare terribilmente la vostra reputazione.

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CMO Insights 2013 | M.M.E.

CMO Insights 2013 | M.M.E. | Digital Solutions | Scoop.it
MME is an online publication from PubliGroupe

Via Jean-Christophe Francet
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Jean-Christophe Francet's curator insight, June 5, 2013 5:00 AM

Good infographic about the difficulty for CMOs to act coherently in today's increasingly digital and complex environnement, where everyone agrees we should get more digital but many companies lack the know-how/overall understanding of how to get there. Thank you accenture for this interesting survey.

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Focus On Your Business By Looking Elsewhere

Focus On Your Business By Looking Elsewhere | Digital Solutions | Scoop.it

Via Daniel Watson
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Daniel Watson's curator insight, June 6, 2013 2:23 AM


Business owners can become very cocooned within their own little worlds, and if they allow this to happen, their world view and the benefits that such a view brings to a business will shrink away to nothing.


Reaching out from the world of your own business, into the world's of other businesses and the larger environment, can help a business owner to connect to those who can help them to view their own world differently.


This excellent article suggests that an alternative view of the world to your own view is invaluable, and it suggests that to effectively focus on your own business you need to spend time looking outside of your business for inspiration.

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Online Advertising Poised to Finally Surpass Print - Technology Review

Online Advertising Poised to Finally Surpass Print - Technology Review | Digital Solutions | Scoop.it
New numbers support speculation that the shrinking print advertising industry will fall behind its fast-rising digital counterpart.

Via Alex Butler
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Greg Clemett's comment, October 23, 2012 6:14 AM
Interesting that TV's going up too.
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Who Am I? | LinkedIn

Please feel free to add me as a connection


Via Alex Butler
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Kopi Miracle's comment, June 20, 2013 11:29 AM
thanks mr Alex
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It's time to optimize for social search

It's time to optimize for social search | Digital Solutions | Scoop.it

The rate at which people share information (profound and profane alike) on sites like Facebook, Twitter and YouTube is staggering.

 

Social media properties have clearly made the processes of creating and sharing content a compelling activity for everyone. Yet the story is altogether different when it comes to retrieving content. Ever tried to search for an old post in Facebook? Pretty difficult if the update was more than a month old. Ever tried to search for tweets older than a week using Twitter search? Mission impossible.

 

SEO isn’t just for search engines any more — it’s also for social media as part of a broad Social Media Optimization strategy.

 

Read More At: http://searchengineland.com/communicators-take-note-the-deplorable-state-of-social-search-is-changing-158492


Via Antonino Militello, Sylvain Richard
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Maddie Houts's curator insight, May 28, 2013 5:35 PM

Potential article for blog post

Zeezee's comment, May 29, 2013 3:05 AM
Yes.. SMO is the alternative way for optimize
Lynn O'Connell for O'Connell Meier's curator insight, June 1, 2013 4:06 AM

Background on slow developent of social search + discussion of why (and how) that's changing. Social search is key moving forward

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eCommerce: +17% di fatturato e 11mld di euro, grande opportunità ...

eCommerce: +17% di fatturato e 11mld di euro, grande opportunità ... | Digital Solutions | Scoop.it
Continua la crescita dell'eCommerce in Italia e si rivela confermato un trend positivo di incremento a doppia cifra dal 2010.
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Piano e calendario editoriale per i social media

Linee guida alla creazione del piano e del calendario editoriale per i social media. In coda suggerimenti per la redazione.

Via Stefano Principato, Carlo Mazzocco
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Stefano Principato's curator insight, June 4, 2013 7:06 AM

Per massimizzare la resa della nostra presenza sui social media possiamo dotarci di due strumenti, che sono validi supporti anche nella gestione dei profili aziendali: il piano e il calendario editoriale.

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How to Turn Your Startup Into a Lean, Mean Marketing Machine

How to Turn Your Startup Into a Lean, Mean Marketing Machine | Digital Solutions | Scoop.it
Don't let any of your marketing efforts and budget go to waste. Here are three ways to market more effectively and efficiently on a shoestring budget.

Via The Fish Firm II
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Contact Boostonsvotrestartup's curator insight, June 5, 2013 5:48 PM

...  to be read, alas...