Digital & Social Media Strategy
8 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Marina
Scoop.it!

Eye On: Micro Videos-Instagram vs. Vine

Eye On: Micro Videos – Instagram vs. Vine.
Marina's insight:

Facebook jumps on the micro video trend by lauching video on Instagram. This gives Facebook a product that directly competes with Twitter's Vine app. Read my latest white paper Eye On: Micro Videos -- Instagram vs. Vine to see how these apps stack up and how brands can use micro videos. 

more...
No comment yet.
Scooped by Marina
Scoop.it!

Why the half-life of a Pinterest pin is thousands of times longer than a tweet ... - VentureBeat

Naples Daily News
Why the half-life of a Pinterest pin is thousands of times longer than a tweet ...
VentureBeat
The useful life of the average tweet can be measured in minutes. Most posts on Facebook exist in users' streams for perhaps a few hours.
Marina's insight:

In the social media space content is typically temporary and meant for immediate consumption. The long life of pins means brands need to think about this content differently -- in a more evergreen way. Additionally, brands that can pin killer content from their own websites could see a positive impact to traffic over longer periods of time.

more...
No comment yet.
Scooped by Marina
Scoop.it!

Source: Instagram Will Get Video On June 20 | TechCrunch

Source: Instagram Will Get Video On June 20 | TechCrunch | Digital & Social Media Strategy | Scoop.it
We've been working on getting more details on a press event that Facebook is having this week. Earlier, we wrote it could launch a news-reading app, but we have since heard more details that point to something else entirely.
Marina's insight:

Facebook and Twitter continue to battle it out with copycat features.

more...
No comment yet.