Digital Signage
0 view | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by julian from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

Good Marketing Doesn't Feel Like Marketing: 5 Brands That Get It

Good Marketing Doesn't Feel Like Marketing: 5 Brands That Get It | Digital Signage | Scoop.it

Discover why these five marketing campaigns were so effective and how these brands engage and inform their audiences.


Via Kamal Bennani
more...
No comment yet.
Rescooped by julian from Public Relations & Social Marketing Insight
Scoop.it!

Digital Marketing a Mixed Bag Across Many Industries; Brands Lack Confidence in Multichannel Marketing ROI

Digital Marketing a Mixed Bag Across Many Industries; Brands Lack Confidence in Multichannel Marketing ROI | Digital Signage | Scoop.it

A recent Economist Intelligence Unit (EIU) report on digital marketing preference has one overriding conclusion: Consumers want different things from brands in different industries.Almost half of the consumers responding to the 2013 Recommendation Study said that YouTube video reviews serve as the best online recommendations while a Facebook “like” from a "connected" friend comes in a very close second. Conversely, a tweet about a brand or a product does not carry nearly as much weight (17%)....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, September 22, 2013 12:03 PM

Great report on which content marketing tactics work best and which social media channels are trusted most.

Roy N. Kusemererwa's curator insight, September 23, 2013 5:41 AM

this is good analysis for #SEO research