Digital Signage
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NFC and QR drive consumer engagement for Google billboard

NFC and QR drive consumer engagement for Google billboard | Digital Signage | Scoop.it
A new advertising campaign for for Google's Play app store for Android employs wireless near-field communications (NFC) technology and QR codes to get consumers to engage with content from billboards in non-traditional ways.
Brian Petersen's insight:

NFC vs QR code, It will be interesting to follow this new advertising campaign for for Google's Play app store to get consumers to engage with content from billboards in non-traditional ways.

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Rescooped by Brian Petersen from Retail & Marketing Strategies
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12 Digital Technologies Retailers Are Investing In

12 Digital Technologies Retailers Are Investing In | Digital Signage | Scoop.it
Speciality retailers are ramping up digital technology investments to combat Amazon's increasing market share.

Via The Mann Group
Brian Petersen's insight:

Digital and luxury research firm L2 in a recent study found that U.S. speciality retailers are making serious investments across digital and mobile channels to drive sales on those channels and in-store. 

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Top 10 Steps in Creating Great Digital Signage Networks - rAVe [Publications]

Top 10 Steps in Creating Great Digital Signage Networks - rAVe [Publications] | Digital Signage | Scoop.it
The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital signage.
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