Reimagining Insurance in a Digital World!
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The Importance of Honesty and Authenticity For Brands

The Importance of Honesty and Authenticity For Brands | Reimagining Insurance in a Digital World! | Scoop.it
There have been several pieces of research released recently that have examined what consumers believe to be the top attributes for brands to display.

Via Jeff Domansky
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Jeff Domansky's curator insight, November 18, 2014 11:12 PM

No surprise, but a useful reminder of the importance of brand honesty and authenticity.

Sieglinde Gooding's curator insight, November 19, 2014 12:42 PM

I fluctuate between being shocked that brands need to be told this and being glad that we are speaking about it. In my heart, I want to hope that we all strive for honesty and integrity. But I also know in the heat of the moment, it can be easy for a brand to lose control of messaging as it moves thru product management to marketing to sales to the big world of social marketing. For me, it comes down to this, as a customer, if I wouldn't accept the message, then I won't use it.

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Amazon's Cloud Computing Digital Blind Spot - Forbes

Amazon's Cloud Computing Digital Blind Spot - Forbes | Reimagining Insurance in a Digital World! | Scoop.it
Digital transformation at numerous enterprises are shifting the center of gravity away from IT infrastructure and toward the customer.
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Digital innovation in the health insurance market - Digital Innovation and Transformation

Digital innovation in the health insurance market - Digital Innovation and Transformation | Reimagining Insurance in a Digital World! | Scoop.it
Tweet Pin It Incumbents in the health insurance market are facing increased competition from new entrants using digital innovations. Health plans have enjoyed a long history of strong cash flows and a favorable regulatory environment.
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KLM: We make €25m per year from social media

KLM: We make €25m per year from social media | Reimagining Insurance in a Digital World! | Scoop.it
When trying to improve your digital marketing skills it’s advisable to learn from the best in the business.
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IT departments across EMEA still not ready for the Internet of things, finds ... - ITWeb

IT departments across EMEA still not ready for the Internet of things, finds ... - ITWeb | Reimagining Insurance in a Digital World! | Scoop.it
New research from global IT association ISACA found that few European IT departments or workplaces are ready for the invasion of wearable technology a..
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Insurance Develops a New Digital Path to Purchase - eMarketer

Insurance Develops a New Digital Path to Purchase - eMarketer | Reimagining Insurance in a Digital World! | Scoop.it
Face-to-face interactions are still important for buying complex products, but many insurance customers are ready to buy online. A new eMarketer report analyzes how the insurance industry is responding to consumer demand for digital interaction.
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UK insurance industry ranks lowest in Europe for customer trust, finds EY - Post Online

UK insurance industry ranks lowest in Europe for customer trust, finds EY - Post Online | Reimagining Insurance in a Digital World! | Scoop.it
Consumer trust in insurance providers was lower in the UK than any other European country and 50% below the global average, according to research from EY.
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Rescooped by Ishtiyaq Maniyar from Language Tech Market News
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LT-Innovate - The Forum for Europe's Language Technology Industry: The Analytics of Digital Transformation, per Tata Consultancy Services

LT-Innovate - The Forum for Europe's Language Technology Industry: The Analytics of Digital Transformation, per Tata Consultancy Services | Reimagining Insurance in a Digital World! | Scoop.it
Next month’s LT-Accelerate conference will be the third occasion I’ve invited Lipika Dey to speak at a conference I’ve organized. She’s that interesting a speaker. One talk was on Goal-driven Sentiment Analysis, a second on Fusing Sentiment and BI to Obtain Customer/Retail Insight. (You’ll find video of the latter talk embedded at the end of this article.) Next month, at LT-Accelerate in Brussels, she’ll be speaking on a particular topic that’s actually of quite broad concern, E-mail Analytics for Customer Support Centres.

As part of the conference lead-up, I interviewed Lipika regarding consumer and market analytics, and — given her research and consulting background — techniques that best extract practical, usable insights from text and social data. What follows are a brief bio and then the full text of our exchange.

Via LT-Innovate
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Creating a Digital Strategy: A Project Manager’s Perspective

Creating a Digital Strategy: A Project Manager’s Perspective | Reimagining Insurance in a Digital World! | Scoop.it
As a project manager, this year’s Delight Conference provided a fascinating mini-tour through the world of experience design. As one might expect, the resound
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Factors Determining the Rates of Auto Insurance

Factors determining the rates upon wreck business life insurance: QbLmoeYzm http://t.co/aZbcdpTk3m
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Four key trends from our Digital Transformation in the Media Sector report - Econsultancy (blog)

Four key trends from our Digital Transformation in the Media Sector report - Econsultancy (blog) | Reimagining Insurance in a Digital World! | Scoop.it
Digital technologies have caused a revolution in the way that businesses operate, and no industry has seen a bigger impact than media and entertainment.
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Wal-Mart now sells Insteon home automation gear - Digital Trends

Wal-Mart now sells Insteon home automation gear - Digital Trends | Reimagining Insurance in a Digital World! | Scoop.it
Insteon has recently announded that its connected home products and kits are now available in more than 1,500 Walmart stores across the country
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Insurance giant RSA appoints first group chief digital officer

Insurance giant RSA appoints first group chief digital officer | Reimagining Insurance in a Digital World! | Scoop.it
Digital and multi-channel director Ian Hood promoted to new role
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The Rise of the Internet of Things #infographic

The Rise of the Internet of Things #infographic | Reimagining Insurance in a Digital World! | Scoop.it
Visualistan: The Rise of the Internet of Things #infographic
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Preparing for cyber insecurity – Transforming Insurance | KPMG | GLOBAL

Preparing for cyber insecurity – Transforming Insurance | KPMG | GLOBAL | Reimagining Insurance in a Digital World! | Scoop.it
The rise of digital technology has insurers and regulators increasingly concerned about cyber breaches targeting sensitive client information.
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What Consumers Want -- and Don't Want -- From the Internet of Things ... - Entrepreneur

What Consumers Want -- and Don't Want -- From the Internet of Things ... - Entrepreneur | Reimagining Insurance in a Digital World! | Scoop.it
As more and more connected smart devices pour into the market, here's what we hope for and dread.
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Mobile to drive APAC user experience, digital transformation in 2015 | ZDNet

Mobile to drive APAC user experience, digital transformation in 2015 | ZDNet | Reimagining Insurance in a Digital World! | Scoop.it
Mobile will power customer experiences and drive digital transformation across Asia-Pacific in 2015, predicts Forrester, but most businesses won't be able to provide the necessary services to service mobile consumers.
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What’s ‘trending’ in Insurance? - YouTube | Dis...

What’s ‘trending’ in Insurance? - YouTube | Dis... | Reimagining Insurance in a Digital World! | Scoop.it
Organizations and those who lead them must be at the ready – as the new environment requires us to be focused, fast and flexible to take advantage of what is...
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Making Room in Internet of Things (IoT) for the Mobile Operator:

Making Room in Internet of Things (IoT) for the Mobile Operator: | Reimagining Insurance in a Digital World! | Scoop.it
So over the past year, there has been lots of press about the Internet of Things (IoT) and there has been information on the Connected Car and Telematics,

Via Fernando Gil
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Harvard Business Review Analytic Services and CIO Magazine Study

Harvard Business Review Analytic Services and CIO Magazine Study | Reimagining Insurance in a Digital World! | Scoop.it
Oracle Sponsored Study with HBR discusses how organizations' operations, customer interactions, and even business models are changing, and how that is affecting technology leadership.
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Digital Insurer Blog: Telematics, Part One

Analysis of real-time automotive data—known as telematics—could change automotive insurance significantly. In this video blog, Accenture's Roy Jubraj, explores the potential for insurers.
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Forrester's 2015 Predictions: Mobile Customer Experience Will Fuel Digital ... - Business Wire (press release)

Forrester's 2015 Predictions: Mobile Customer Experience Will Fuel Digital ... - Business Wire (press release) | Reimagining Insurance in a Digital World! | Scoop.it
Forrester Research, Inc. (Nasdaq: FORR) unveils top ten technology predictions for Asia Pacific in 2015, with expectations that mobile-powered custome
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Impact of Digital Transformation in the Media and Entertainment Sector - Econsultancy (blog)

Impact of Digital Transformation in the Media and Entertainment Sector - Econsultancy (blog) | Reimagining Insurance in a Digital World! | Scoop.it
The Impact of Digital Transformation in the Media and Entertainment Sector report, produced by Econsultancy in partnership with Adobe, explores how companies operating in the M&E sector approach digital marketing, as well as the key trends,...
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How to increase agent adoption of automation technology - PropertyCasualty360

How to increase agent adoption of automation technology - PropertyCasualty360 | Reimagining Insurance in a Digital World! | Scoop.it
Learn what values entice the agent to migrate to digital forms and adopt an alternative automated approach to processing business
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