Digital slices
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Digital slices
Nutritive thoughts about digital storytelling, digital creativity, social/digital branding and transmedia.
Curated by Normand Miron
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Rescooped by Normand Miron from Technology in Business Today
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The true cost of not Meeting your Customer Expectations

The true cost of not Meeting your Customer Expectations | Digital slices | Scoop.it
The ROI of positive customer experiences is huge and the cost of negative ones can be devastating. What every business leader needs to know about customer experience management.

Via TechinBiz
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Rescooped by Normand Miron from Transmedia: Storytelling for the Digital Age
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The Future is Here and it is Grumpy: The Monetization of Memes by Caitlin Burns

The Future is Here and it is Grumpy: The Monetization of Memes by Caitlin Burns | Digital slices | Scoop.it

Caitlin Burns:  "Microcelebrities and in-jokes have gone global. Rare is the life untouched by memes and even if you don’t know their individual formal titles, you’ve probably encountered Scumbag Steve, Nyan Cat or of course– the current Queen of Internet Memes: Grumpy Cat™."


Via The Digital Rocking Chair
Normand Miron's insight:

Memes market. Can't wait to have my first client asking me to make him a memes campaign #buzzcampaign #viralcampaign #talkofthetowncampaign #don'thavebudgetsocreatesomethinghugewithzerodollarsplease #ahwell

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The Digital Rocking Chair's curator insight, April 7, 2013 4:15 AM

And, here's another informative article for those interested in internet memes:  The lifespan of a meme: The rise and fall of Grumpy Cat and other Internet celebrities.


Note:  The picture of Grumpy Cat, above, is from this second article.

Reilly Russell's curator insight, June 22, 2014 7:59 PM

Bow to your new master.