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Survey: Consumers' Top 3 Online Sources for Health Information

Survey: Consumers' Top 3 Online Sources for Health Information | Digital Pharma Marketer | Scoop.it
The vast majority of American adults look online for health information, according to a survey from healthcare research and marketing firms Makovsky Health and Kelton.
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WebMD, Wikipedia, and advocacy groups 

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How Content Marketing Affects Search Engine Rankings [Infographic]

How Content Marketing Affects Search Engine Rankings [Infographic] | Digital Pharma Marketer | Scoop.it

To help explain the importance of content marketing, Neil Patel has put together an infographic to show you how content marketing impacts search engine rankings and how you can use it to help grow your business.

 

 

 


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Parmveer Singh's curator insight, February 16, 2014 12:01 AM

3 Content Marketing Tips from Neil Patel.

 

Andrew Taylor's curator insight, February 17, 2014 11:34 AM

Just the kind if information to help you grow your business.

Philippe Trebaul's curator insight, March 20, 2016 12:37 AM

To help explain the importance of content marketing, Neil Patel has put together an infographic to show you how content marketing impacts search engine rankings and how you can use it to help grow your business.

 

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Practice Fusion Grabs Another $15M for Electronic Health

Practice Fusion Grabs Another $15M for Electronic Health | Digital Pharma Marketer | Scoop.it
Qualcomm Ventures adds a few more drops to the $85 million bucket.
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Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined

Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined | Digital Pharma Marketer | Scoop.it
When it comes to referral traffic from social networks, there's Facebook and Pinterest, and then there's everyone else.
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On using visual aids to teach patients and improve decision making

On using visual aids to teach patients and improve decision making | Digital Pharma Marketer | Scoop.it

Numeracy, even more so than general health literacy, is a strong predictor of comprehension and decision-making in making comparative health care decisions.  According to the National Adult Literacy Survey, almost half the general population has difficulty with basic numeric tasks, such as determining the difference between a regular price and a sales price.  Even among educated people,one study found that 16% incorrectly answered straightforward questions about risk magnitudes (one question read: “what represents the larger risk: 1%, 5%, or 10%”).

 

Given both limited training and limited time to spend in each patient encounter, physicians aren’t always able to compensate for these difficulties. When dealing with patients from lower socioeconomic classes, physicians tend towards a less participatory interaction style, and in particular tend to give significantly less information and engaging less in partnership-building. Unsurprisingly, such patients reported less satisfaction with the clarity and explanations of their condition and care. And this lack of understanding may contribute to the worse health outcomes experienced by these patients.

Numeracy, even more so than general health literacy, is a strong predictor of comprehension and decision-making in making comparative health care decisions.

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Is the future of pharma marketing all online ?

Is the future of pharma marketing all online ? | Digital Pharma Marketer | Scoop.it

We have all seen the data: physicians are spending more time online and consumers are turning to the Internet for health information in greater numbers. At the same time sales people are spending... [[ This is a content summary only.


Via Olivier Delannoy
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Olivier Delannoy's curator insight, September 18, 2013 3:15 AM
Can't agree more ! The same goes over ROI demonstration - a great classic for digital programmes - whilst the same is not always asked for offline channels. Channels should be given equal chances and their mix based on customer insights, not orthodoxy.
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The iPhone 5S introduces two key features relevant for doctors

The iPhone 5S introduces two key features relevant for doctors | Digital Pharma Marketer | Scoop.it
Apple's Touch ID and M7 Activity Sensor are introduced by Apple -- reasons why it's relevant to Physicians and patient care.
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Why Companies Need a Head of Content Strategy, Creation and Distribution

Why Companies Need a Head of Content Strategy, Creation and Distribution | Digital Pharma Marketer | Scoop.it
Content is marketing, we all know that. But marketing is also content.
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How Cisco Successfully Integrates Social Media Into Their Organisation | Social Media Today

How Cisco Successfully Integrates Social Media Into Their Organisation | Social Media Today | Digital Pharma Marketer | Scoop.it
If 2010 was the year in which companies started to believe in the
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Digital Pharma West – a recap | Klick Health

Digital Pharma West – a recap | Klick Health | Digital Pharma Marketer | Scoop.it
Digital Pharma West (DPW) took place from June 23 through 27 in Burlingame, California. With over 300 attendees and 30 presentations, DPW has quickly become the most popular pharma marketing and networking event on the West Coast.
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Inspire and Novartis to launch community connecting patients with rare disease

Inspire and Novartis to launch community connecting patients with rare disease | Digital Pharma Marketer | Scoop.it

Inspire, which builds and maintains online patient communities, has enlisted industry and advocacy leaders to create a peer-to-peer support community for those affected by pancreatic neuroendocrine...


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Most patients want their doctors to prescribe apps

Most patients want their doctors to prescribe apps | Digital Pharma Marketer | Scoop.it
A staggering 90 percent of chronic patients in the US would accept a mobile app prescription from their physician, as opposed to only 66 percent willing to accept a prescription of medication, according to a recent survey from health communications...

Via Olivier Delannoy
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eMedToday's curator insight, July 2, 2013 8:16 PM

 

How does a Pharma take advantage of this trend

 

"A staggering 90 percent of chronic patients in the US would accept a mobile app prescription from their physician, as opposed to only 66 percent willing to accept a prescription of medication, according to a recent survey from health communications firm Digitas Health. Digitas presented preliminary research findings at a recent event in London"


Should Pharma develop mobile apps for doctor to give their patients

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The fruits of reinvention

The fruits of reinvention | Digital Pharma Marketer | Scoop.it
The fruits of reinvention Medical Marketing and Media Question: What do you get if you send seven talented journalists on a six-week-long mission to research, interview and report on the biggest 100 healthcare marketing and advertising agencies in...

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eMedToday's curator insight, July 1, 2013 5:37 AM

 

This should be a very interesting study. Really a must read.

 

"Question: What do you get if you send seven talented journalists on a six-week-long mission to research, interview and report on the biggest 100 healthcare marketing and advertising agencies in North America? Answer: the most extensive and objective guide ever produced".

 

 

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Media Impact on Physician Decision-making

Media Impact on Physician Decision-making | Digital Pharma Marketer | Scoop.it
When making decisions about a patient, do physicians follow clinical guidelines and clinical evidence, or does advertising and news coverage directly or indirectly influence a physician’s decisions?
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9 things pharma can do better with social media monitoring - DigiPharm

9 things pharma can do better with social media monitoring - DigiPharm | Digital Pharma Marketer | Scoop.it
This blog post was kindly provided for us by Katie Barden, Creation Pinpoint Champion, Creation Pinpoint. Some of the people I have been speaking to
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24 Outstanding Statistics on How Social Media has Impacted Health Care

24 Outstanding Statistics on How Social Media has Impacted Health Care | Digital Pharma Marketer | Scoop.it
Communication has been disrupted through social media but how has the health care industry faired? Dive into an analysis of 24 statistics on the subject.

Via Alex Butler
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Cathy's curator insight, November 23, 2013 10:47 PM

Social media does great changes in XXI

Dr Martin Wale's curator insight, December 3, 2013 1:08 AM

American perspective, but some interesting stuff.

 

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45% of online U.S. adults with a chronic condition say the Internet is essential to management

45% of online U.S. adults with a chronic condition say the Internet is essential to management | Digital Pharma Marketer | Scoop.it
Health engagement online deepening at a time when consumers are expected to take a greater role in their care
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eMedToday's curator insight, October 11, 2013 8:32 PM

“We’ve hit an inflection point in the way consumers use the internet for health,” said Rory Stanton, Consumer Insights Analyst at Manhattan Research. “They are going beyond seeking-information to using tools and services to manage the day-to-day aspects of care. That’s good news in this post–healthcare reform environment, in which digital engagement of consumers for example via patient portals and telehealth will be a key to success.”

Allison Emma Schizkoske's curator insight, October 11, 2013 10:29 PM

This number acually suprises me. I would think that the number of people who say the internet is essential would be higher. 

Alfred O'Neill's curator insight, October 14, 2013 9:30 PM

Personalized medcreate ano Conneted Health should make people with chronic illnesses more reliant; it is a tool made for them

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12 Scalable Link-Building Tactics

12 Scalable Link-Building Tactics | Digital Pharma Marketer | Scoop.it
Through all the debates about link-building and link-earning, one thing is clear: High-quality links are still an essential part of any SEO strategy. This post offers 12 of today's most effective and scalable tactics to build your link portfolio.
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New Treato Pharma Release Brings Real-time "Patient Voice" Intelligence into the Executive Suite

Digital Journal is a digital media news network with thousands of Digital Journalists in 200 countries around the world. Join us!
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Man Buys Promoted Tweet to Complain About British Airways

Man Buys Promoted Tweet to Complain About British Airways | Digital Pharma Marketer | Scoop.it
A disgruntled customer has bought a Promoted Tweet to complain about British Airways' service.
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pApp allows doctors to easily create patient specific medical apps without coding knowledge

pApp allows doctors to easily create patient specific medical apps without coding knowledge | Digital Pharma Marketer | Scoop.it
pApp is that it allows Doctors and other healthcare professionals to create mobile apps for their patients without any advanced coding knowledge
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Infographic: 15 Ways Your Smartphone Can Influence Health Outcomes

Infographic: 15 Ways Your Smartphone Can Influence Health Outcomes | Digital Pharma Marketer | Scoop.it
Infographic created by Mobiquity highlights 15 ways your smartphone can help monitor, motivate, and influence health outcomes by delivering the right message, at the right time, in the right place.

Via Richard Meyer
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eMedToday's curator insight, July 29, 2013 8:03 PM

 

The future of health care is in the smartphone. 

 

The future impacts all health care players.

 

The message: Go smartphone in your digital future

eMedToday's curator insight, July 29, 2013 8:26 PM

The future of e detailing will be on a smartphone, 1.5 billion smartphones and counting

Kay Bransford's curator insight, January 7, 2014 10:38 AM

The games on your phone even have some health benefits!

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5 Major Content Marketing Problems (with 5 Helpful Solutions)

5 Major Content Marketing Problems (with 5 Helpful Solutions) | Digital Pharma Marketer | Scoop.it
Content marketing can be extremely complex. But marketers themselves are often to blame for a lot of the problems they encounter. Check out these 5 content marketing problems complete with 5 soluti...
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FTC Warns Search Engines to Better Identify Ads

FTC Warns Search Engines to Better Identify Ads | Digital Pharma Marketer | Scoop.it
U.S. officials are warning Google Inc., Microsoft Corp., Yahoo Inc. and other Web-search engine providers to better distinguish between regular search results and paid advertisements.
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78% of a Brand\'s Facebook Fans Are Already Customers [Study]

78% of a Brand\'s Facebook Fans Are Already Customers [Study] | Digital Pharma Marketer | Scoop.it
Why do people become fans of a brand on Facebook? A new study reveals that a majority are customers of a brand. Other motivators include discounts and contests, but the data suggests these fans are not worth as much to a brand in the long run.
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