Digital Optimization
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Social Media Meta Tags: How to Use Open Graph and Cards

Social Media Meta Tags: How to Use Open Graph and Cards | Digital Optimization | Scoop.it
Do you use title tags and meta description tags?
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Social Media ROI: How To Define a Strategic Plan

Social Media ROI: How To Define a Strategic Plan | Digital Optimization | Scoop.it
For marketers, there's an increasing demand to quantify the value of social media. Here's a guide to mapping a social media strategy with meaningful key performance indicators that align to business objectives for tangible measurement.
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Email Acquisition Strategy – Why is Opt-in a sacred text?

Email Acquisition Strategy – Why is Opt-in a sacred text? | Digital Optimization | Scoop.it
There is a continuous battle in the minds of Email Marketers whether to go opt-in or otherwise. The article delves in to the Opt in VS Opt out comparison and presents to you a strategy to use.
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TOP social media strategies to eye for in 2013

TOP social media strategies to eye for in 2013 | Digital Optimization | Scoop.it
This article delves in to the TOP Social Media Strategies that Brands will surely look forward to in 2013. Have a look and see if you can incorporate some of these for your corporation!
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Do it Gangnam style – The new Search Engine Optimization Technique!

Do it Gangnam style – The new Search Engine Optimization Technique! | Digital Optimization | Scoop.it
So, tired of the same boring posts? I am going to throw a party in this post. Sing with me Oppa Gangnam style! Also, do not forget to use Social media for a better page rank!
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Powerful Email Marketing Trick That Increases CTR and Gets YOU More Sales!

Powerful Email Marketing Trick That Increases CTR and Gets YOU More Sales! | Digital Optimization | Scoop.it
Blog post at James Scholes' Totally Kick-Ass Internet Marketing Blog! :  

Hey guys

Today I figured I'd share a quick tip I've been using in my email marketing to great effect.
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Four often overlooked factors in PPC advertising

Four often overlooked factors in PPC advertising | Digital Optimization | Scoop.it
When planning and optimising PPC advertising, it's important to look at how external factors can effect its success.
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The latest SEO tips from Branded3 at Internet World

The latest SEO tips from Branded3 at Internet World | Digital Optimization | Scoop.it
If you’re heading to Internet World next week, be sure to catch our Director of Search Patrick Altoft and Head of Search Tim Grice delivering expert talks on future-proofing search strategies, e-commerce SEO and integrating social media with SEO.
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The world of Automated Workflows: 7 Spine-Chilling Automated Emails that can drive conversions!

The world of Automated Workflows: 7 Spine-Chilling Automated Emails that can drive conversions! | Digital Optimization | Scoop.it
In this article, I would walk you through the different automated emails; corporations can use on the basis of behaviour or action so to increase the conversion and click-through.
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Customer Loyalty Redefined - 7 C’s of Social Loyalty!

Customer Loyalty Redefined - 7 C’s of Social Loyalty! | Digital Optimization | Scoop.it
Are you loyalty challenged? Do not worry! Start tracking your online communicators and you will find a lot of loyal customers already speaking substance about your Brand.
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How Brands Shouldn't Handle a Tragedy on Social Media

How Brands Shouldn't Handle a Tragedy on Social Media | Digital Optimization | Scoop.it
Events in Boston have been heart wrenching to all of us. I for one have been glued to coverage as the events unwind, not unlike similar tragic events in the past.
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