Social Ads & Digital Marketing
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Scooped by Pedro Romero Luna
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Wildfire Acquisition Finally Adds Social to Google's Ad Business - Forbes

Wildfire Acquisition Finally Adds Social to Google's Ad Business - Forbes | Social Ads & Digital Marketing | Scoop.it
Wildfire founder and CEO Victoria Ransom Ever since it bought the display-ad serving system DoubleClick in 2007, Google has been steadily buying up more pieces of the online ad-buying process beyond its core search ads.
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Scooped by Pedro Romero Luna
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Facebook "Social Ads" Are For Real - Forbes

Facebook "Social Ads" Are For Real - Forbes | Social Ads & Digital Marketing | Scoop.it
Facebook's grand experiment to make advertising more social--and it hopes more effective--is an experiment no more.
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