Digital Music
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Digital Music
The music industry has evolved into a largely digitally based market in the past decade or so. Much of the sales of CD's, Vinyls, and other hard copies of work have been replaced by digital downloads or streaming services, creating a large shift in the music world.
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Despite Rise of Digital Music, Vinyl Makes a Comeback | Special: Music and Marketing - Advertising Age

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This article is about the increase in vinyl sales. Many stores are offering digital copies of the LP along with the vinyl itself. Despite the music industry's shift into a digital world, the novelty and culture of music still exists with the survival of vinyls and other similar items like art, DVDs, etc.

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Vinyl Record store opens on Frankfort Avenue

Vinyl Record store opens on Frankfort Avenue | Digital Music | Scoop.it
It's located near the corner of Frankfort Avenue and Pope.
Weston Earp's insight:

Despite the vast digitalization of the industry, vinyl sales are back on the rise. Last year showed an 18% increase in vinyl revenues, 67% of which were bought within independant record stores such as this one in Kentucky. This shows that the physical aspect of the industry is not dead. The personal nature of a tangible record, a booklet of art or lyrics, lives on, but this is a small increase in comparison to digital sales. However, for avid music listeners, there is more to it than just the music. For them, owning a real copy of a record over just the digital copy is a must. I would go as far as to say that the music industry will never be entirely digital for this reason alone.

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Music piracy on the decline as digital music sales grow

Music piracy on the decline as digital music sales grow | Digital Music | Scoop.it
Music piracy is down, while industry revenue is up for the first time since 1999.
Weston Earp's insight:

Studies show that not only music piracy is in decline, but also the sharing of files through networks, harddrives, and networks is decreasing. This is largely credited to internet music streaming services. The simplicity and easy access to these streams gives people less of a reason to pirate or steal music, all the while contributing to the revenue of the music industry.

 

Pros: A decline in music theft is an obvious pro. This means that more people are paying for music again, increasing revenue to the industry.

 

Cons: The merge to music streaming services has some disadvantages. It takes 1 million sales to attain platinum level. For streaming, 100 plays counts as one purchase. This makes it more difficult to achieve this status.

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Digital Boom Divides Music Industry

Digital Boom Divides Music Industry | Digital Music | Scoop.it
As Radiohead's Thom Yorke attacks Spotify, Sky News asks bands and labels whether new technology is helping or hindering UK acts.
Weston Earp's insight:

Once again, Thom Yorkes rebellion against music streaming services is brought up. This article, however, brings in another artists and their point of view. Accroding to them, music streaming helps new "do it yourself" artists but allowing them to use the internet to gain exposure. Releasing music online for a low price (sometimes nothing), they are able to herd the fans in for the real fun: live shows. This is where bands arguably make the most profits, but for many artists, performing live is what they live for. With this in mind, it would seemingly render record labels obsolete. However, labels still have a lot to offer artists, be it A&R, radio air time, handling the business side of the industry, etc.

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Defining and Demanding a Musician’s Fair Shake in the Internet Age

Defining and Demanding a Musician’s Fair Shake in the Internet Age | Digital Music | Scoop.it
David Lowery, leader of the bands Camper Van Beethoven and Cracker, is pressing for higher royalties for musicians.
Weston Earp's insight:

Many artist's royalties and payments are taking a hit due to the new digital streaming services. Thom Yorke recently removed his works from spotify because he believes it will hurt new artists. David Lowery, a sort of self-nominated spokesperson for artists who are taking a hit, speaks out against these companies, such as Pandora for trying to lower roaylties even further. Spotify only offers 0.12 cents to record labels and artists per play, TOTAL. This means that all who recieve royalties for works must split this 0.12 cents per play. Lowery says his song was played 1 million times on Pandora and he only recieved $16.89, a number he compares to a single shirt sale. These rates are certainly not adequate in comparison to normal record sales.

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U.S. Digital Track Sales Down 3.4% This Year, Overall Album Sales Drop 6.1%

U.S. Digital Track Sales Down 3.4% This Year, Overall Album Sales Drop 6.1% | Digital Music | Scoop.it
U.S. digital sales continue to be under pressure. (Music industry has to be concerned...U.S. digital track sales down 3.4% so far this year.
Weston Earp's insight:

While the music industry transforms into a more digital form of media as opposed to a tangible one (CD's/Vinyl/etc), digital track sales are in decline.

 

This article cites research on digital record sales and compares and contrasts them with the recent years. Evidently digital sales are down, although in the past years the stage has slowly turned from the CD/hard copy form to a digital format. The boom of digital sales in the past may be responsible for the apparent drop in sales as it may appear worse than it is in relation to the pasts high sales.

 

Pros: Also stated in the article, vinyl sales are up 30%. Typically vinyls are more expensive, therefore they are generating more revenue. The drop in digital sales may be related to the popularity of new streaming sources such as spotify, which means the ever-evolving market is on the way to another revelution.

 

Cons: In recent years, digital records have replaced a large percent of other mediums. If digital sales are down, then music sales in general are down.

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