Grapple launches division to help Brands and Retailers monetize apps more effectively | Digital & Mobile Marketing Toolkit |

Grapple, a leading mobile tech agency, is expanding its services to include a new monetisation division, the first in the UK dedicated to helping businesses make more money from mobile. Brands already benefiting from the new division’s services include B&Q, with the implementation of a mobile CRM strategy to drive footfall to stores during key trading hours.

Via Cecile Morel