Digital Media Pleasantries!
781 views | +0 today
Follow
Digital Media Pleasantries!
Latest news and articles fresh from the digital world
Curated by Daniel Allen
Your new post is loading...
Your new post is loading...
Scooped by Daniel Allen
Scoop.it!

7 Ad-Serving Cos. Band Together To Create Ad Consortium

7 Ad-Serving Cos. Band Together To Create Ad Consortium | Digital Media Pleasantries! | Scoop.it
7 Ad-Serving Cos. Band Together To Create Ad Consortium - 12/19/2016
more...
No comment yet.
Scooped by Daniel Allen
Scoop.it!

Ad Consortium launches to support cross-industry development

Ad Consortium launches to support cross-industry development | Digital Media Pleasantries! | Scoop.it
Rapid TV News is an online site for TV broadcast news, mobile content, distribution platform providers, digital television, satellite and broadcast distribution technology.
more...
No comment yet.
Scooped by Daniel Allen
Scoop.it!

OTT Video Advertising Needs To Be More Targeted

OTT Video Advertising Needs To Be More Targeted | Digital Media Pleasantries! | Scoop.it
OTT Video Advertising Needs To Be More Targeted - 12/30/2016
more...
No comment yet.
Scooped by Daniel Allen
Scoop.it!

Programmatic TV Ad Spending to More Than Double This Year - eMarketer

Programmatic TV Ad Spending to More Than Double This Year - eMarketer | Digital Media Pleasantries! | Scoop.it
By 2018, programmatic will account for 6% of TV ad spending
more...
No comment yet.
Scooped by Daniel Allen
Scoop.it!

Syncing Radio And Out-of-Home: An Actual Thing You Can Do | AdExchanger

Syncing Radio And Out-of-Home: An Actual Thing You Can Do | AdExchanger | Digital Media Pleasantries! | Scoop.it
It's possible to sync radio ads and digital billboards to reach drivers with cross-channel messaging – but scale, targeting options and measurement are roadblocks to adoption. For one, there’s just not that much inventory available programmatically yet. “It’s nascent,” admitted Mark van de Crommert, CEO of Mediasynced, an Amsterdam-based TV/online syncing company that recently released... Continue reading »
more...
No comment yet.
Scooped by Daniel Allen
Scoop.it!

Welcome

Welcome | Digital Media Pleasantries! | Scoop.it
The WPP Annual Report and Accounts for 2015
Daniel Allen's insight:
Astounding commentary from Mr Sorrell, worth a listen
more...
No comment yet.
Scooped by Daniel Allen
Scoop.it!

comScore First to Offer MRC-Accredited Viewable GRP for Digital Display and Video

comScore First to Offer MRC-Accredited Viewable GRP for Digital Display and Video | Digital Media Pleasantries! | Scoop.it
Today, comScore (NASDAQ: SCOR) announced that the Audience module of validated Campaign Essentials™ 2.0 (vCE® 2.0) – which includes its reporting of digital campaign age, gender, and behavior-based ethnicity demographics, and the resulting reach, frequency and GRPs – has been granted accreditation by the Media Rating Council (MRC).
more...
No comment yet.
Scooped by Daniel Allen
Scoop.it!

How Spotify plans to use data to unlock the power of 'superfans'

How Spotify plans to use data to unlock the power of 'superfans' | Digital Media Pleasantries! | Scoop.it
Spotify realizes that its data can be valuable to artists in addition to royalties.
more...
No comment yet.
Scooped by Daniel Allen
Scoop.it!

In programmatic advertising, what are CMPs and DCOs?

In programmatic advertising, what are CMPs and DCOs? | Digital Media Pleasantries! | Scoop.it
Programmatic creative is a burgeoning area of ad technology.
more...
No comment yet.
Scooped by Daniel Allen
Scoop.it!

Metadata and Interactive Media Ads Take the Stage at Metadata Madness : Media & Entertainment Services Alliance

Metadata and Interactive Media Ads Take the Stage at Metadata Madness : Media & Entertainment Services Alliance | Digital Media Pleasantries! | Scoop.it
Metadata and Interactive Media Ads Take the Stage at Metadata Madness MARCH 3, 2016 · POSTED IN M&E DAILY, M&E EXCLUSIVE  By Chris Tribbey Metadata has become an absolutely crucial part of the media and entertainment ecosystem, and interactive...
more...
No comment yet.
Scooped by Daniel Allen
Scoop.it!

Adstream Eyes The US Video Market With Acquisition of Deluxe AdServices | AdExchanger

Adstream Eyes The US Video Market With Acquisition of Deluxe AdServices | AdExchanger | Digital Media Pleasantries! | Scoop.it
London-based Adstream (not to be confused with AppNexus’ Open Adstream), which specializes in video delivery and digital asset management, on Monday acquired the AdServices division of US-based media and entertainment production firm Deluxe. The move gives Adstream greater presence in North America and sets the stage for global expansion. Adstream did not disclose the deal... Continue reading »
more...
No comment yet.
Scooped by Daniel Allen
Scoop.it!

Adstream

Adstream | Digital Media Pleasantries! | Scoop.it

(New York, NY) – February 1, 2016 – Adstream, a global provider of Digital Asset Management, media delivery and analytics technology, today announced that it has acquired Deluxe Entertainment Services Group Inc.’s (Deluxe) AdServices business.

more...
No comment yet.
Scooped by Daniel Allen
Scoop.it!

Mobile App: MRAID Ads SDK Tester | IAB - Empowering the Marketing and Media Industries to Thrive in the Digital Economy

Mobile App: MRAID Ads SDK Tester | IAB - Empowering the Marketing and Media Industries to Thrive in the Digital Economy | Digital Media Pleasantries! | Scoop.it
Download the MRAID Ads SDK Tester to Validate your Ad Creatives Easily From your Mobile Mobile Rich Media Ad Interface Definitions (MRAID) Ads SDK (Software Development Kit) tester provides a way to test and validate ad functionality on a mobile device against multiple SDKs in minutes. All you need is the mobile application and your … Continued
Daniel Allen's insight:

IAB to the rescue

more...
No comment yet.
Scooped by Daniel Allen
Scoop.it!

7 Ad-Serving Cos. Band Together To Create Ad Consortium

7 Ad-Serving Cos. Band Together To Create Ad Consortium | Digital Media Pleasantries! | Scoop.it
7 Ad-Serving Cos. Band Together To Create Ad Consortium - 12/19/2016
more...
No comment yet.
Scooped by Daniel Allen
Scoop.it!

3 Predictions for OTT, VOD, and Programmatic TV in 2017

3 Predictions for OTT, VOD, and Programmatic TV in 2017 | Digital Media Pleasantries! | Scoop.it
Programmatic advertising will expand in 2017, but progress will be slow. An industry expert shows why broadcasters will make or break programmatic's future.
more...
No comment yet.
Scooped by Daniel Allen
Scoop.it!

Twitter's NFL Live-Stream Numbers 'Underwhelm' Some Sponsors

Twitter's NFL Live-Stream Numbers 'Underwhelm' Some Sponsors | Digital Media Pleasantries! | Scoop.it
Twitter's audience numbers for Thursday Night Football live-streams have been called 'underwhelming' by some sponsors, and one could even ask for 'make-goods.'
more...
No comment yet.
Scooped by Daniel Allen
Scoop.it!

Like Apples and Elephants: The False Equivalency Of TV and Digital Video Metrics - TV[R]EV

Like Apples and Elephants: The False Equivalency Of TV and Digital Video Metrics - TV[R]EV | Digital Media Pleasantries! | Scoop.it
We have long questioned the industry’s passive acceptance of viewership numbers from digital companies like Facebook, Buzzfeed and YouTube, particularly given how specious many of them are: Facebook counts a
more...
No comment yet.
Scooped by Daniel Allen
Scoop.it!

On the dark art of software estimation

On the dark art of software estimation | Digital Media Pleasantries! | Scoop.it
"How long will it take?" demand managers, clients, and executives. "It takes as long as it takes," retort irritated engineers. They counter: "Give us an..
more...
No comment yet.
Scooped by Daniel Allen
Scoop.it!

Digital

Digital | Digital Media Pleasantries! | Scoop.it
L’Oréal is continuing to accelerate its digital transformation, integrating digital into the heart of its business model to reinforce its competitive edge in the beauty market
more...
No comment yet.
Scooped by Daniel Allen
Scoop.it!

Over half of US homes now have TV connected to the internet » Digital TV Europe

Over half of US homes now have TV connected to the internet » Digital TV Europe | Digital Media Pleasantries! | Scoop.it
Over half of US homes now have TV connected to the internet Over half of US homes with an internet connection now have at least one TV connected to the web, an increase of six million homes over the past [...]...
more...
No comment yet.
Scooped by Daniel Allen
Scoop.it!

iSpot.tv 2016 Super Bowl Ad Center

iSpot.tv 2016 Super Bowl Ad Center | Digital Media Pleasantries! | Scoop.it
Watch ALL 2016 Super Bowl Commercials from one place! See all pre-releases and teasers as well as all of the ads live as they air during game. Explore the highest rated spots based on real-time measurement of what’s trending across social media and YouTube.
more...
No comment yet.
Scooped by Daniel Allen
Scoop.it!

Sir Martin Sorrell on digital, cost-cutting and client-agency relationships

Sir Martin Sorrell on digital, cost-cutting and client-agency relationships | Digital Media Pleasantries! | Scoop.it
The UK's best-paid CEO shares his views on the future of advertising.
more...
No comment yet.