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Competition For Biddable Mobile Inventory Triples, Interest In Private ... - MediaPost Communications

Competition For Biddable Mobile Inventory Triples, Interest In Private ... - MediaPost Communications | Digital media | Scoop.it
MediaPost Communications
Competition For Biddable Mobile Inventory Triples, Interest In Private ...
MediaPost Communications
Competition for mobile advertising space available for real-time bidding (RTB) has increased in a major way this year.
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Private ad exchange, mobile and video are top digital advertising trends for 2014 - Retail Times

Private ad exchange, mobile and video are top digital advertising trends for 2014
Retail Times
Visual classification company WeSEE releases its predictions for the digital advertising industry in the coming year.
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RTB Zeitgeist: Is Apple getting into the RTB game? - SiteScout Blog

RTB Zeitgeist: Is Apple getting into the RTB game? - SiteScout Blog | Digital media | Scoop.it
Apple is looking to automate the sale of in-app ads, and so the tech giant is reportedly looking at real-time bidding as a solution. According to Adweek, the company is currently in the process of building its own RTB exchange.
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