Digital Media Auditing
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The New York Times Reinvents the Boring Banner Ad

The New York Times Reinvents the Boring Banner Ad | Digital Media Auditing | Scoop.it
An obscure piece on The New York Times’ website about Picasso repurposing his canvases by painting over older, abandoned projects was fascinating, at least insofar as stories about master artists and their recycling habits go.
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Is FBX Redefining How RTB is Leveraged?

Is FBX Redefining How RTB is Leveraged? | Digital Media Auditing | Scoop.it
When Facebook initially made its move to monetise onsite inventory with foreign datasets (foreign, meaning an advertiser’s first-party data), it divided opini
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Ad Tech’s Got a Business Model Problem

Ad Tech’s Got a Business Model Problem | Digital Media Auditing | Scoop.it
Until marketers move vendors off a percentage-of-media-spend business model, there will be misaligned incentives that bring down the industry, writes Audience Science's Michael Greene.
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28 Signs You’ve Been in Ad Tech Too Long

28 Signs You’ve Been in Ad Tech Too Long | Digital Media Auditing | Scoop.it
Does your spouse now understand the Lumascape? Do you speak in acronyms? Just close your series G round?
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MediaPost Publications Premium Brand Advertising Can -- And Will -- Be As Easy To Buy As Direct Response 05/21/2013

MediaPost Publications Premium Brand Advertising Can -- And Will -- Be As Easy To Buy As Direct Response 05/21/2013 | Digital Media Auditing | Scoop.it
Premium Brand Advertising Can -- And Will -- Be As Easy To Buy As Direct Response - 05/21/2013
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MediaPost Publications Google Plans To Transition Brands Into Content-Driven Advertising 05/17/2013

MediaPost Publications Google Plans To Transition Brands Into Content-Driven Advertising 05/17/2013 | Digital Media Auditing | Scoop.it
Google Plans To Transition Brands Into Content-Driven Advertising - 05/17/2013
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