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8 Content Marketing Tricks That Helped Dollar Shave Club Go Viral

8 Content Marketing Tricks That Helped Dollar Shave Club Go Viral | Digital Marketing Trends | Scoop.it
Ask any North-American male aged 17-30 whether he's heard of Dollar Shave Club (DSC). He’ll probably say, “Yeah.” And it’
Peg Corwin's insight:

"Dollar Shave Club didn’t have a unique product. Razors are everywhere. Still, they developed a unique value proposition around their products and made sure to keep that front and center throughout their content marketing campaigns."  Quite a remarkable story.

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Peg Corwin's curator insight, January 24, 8:43 PM

Dollar Shave Club's content marketing case study.  Worth a read.

Digital Marketing Trends
Discussion of emerging marketing trends, including streaming video, Snapchat and whatever else comes next.
Curated by Peg Corwin
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The Marketing Book Podcast: "The Perfect Close" by James Muir

The Marketing Book Podcast: "The Perfect Close" by James Muir | Digital Marketing Trends | Scoop.it
Marketing Book Podcast interview with James Muir, author of “The Perfect Close: The Secret To Closing Sales."

Peg Corwin's insight:

Sales people, do you know the difference between a continuation and an advance of a sale?  And learn 2 questions to make the close comfortable for everyone.

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YouTube Pre-Roll Ads: How to Acquire Customers With Video

YouTube Pre-Roll Ads: How to Acquire Customers With Video | Digital Marketing Trends | Scoop.it
Social Media Marketing Podcast 275. In this episode Billy Gene explores how to use YouTube pre-roll ads to get customers.
Peg Corwin's insight:

Advertisers, this video marketer says YouTube ads are MUCH less competitive than Facebook these days. Learn how to find your target customers there.

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4 Tools to Simplify Your Twitter Marketing

4 Tools to Simplify Your Twitter Marketing | Digital Marketing Trends | Scoop.it
Discover four tools to help you get more out of Twitter while spending less time on the platform.
Peg Corwin's insight:

Twitter lovers, learn how the tools Followerwonk, Buffer, Audience and Meet Edgar ramp up your marketing

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3 Original Ways to Get More People Sharing Your Content on Social Media

3 Original Ways to Get More People Sharing Your Content on Social Media | Digital Marketing Trends | Scoop.it
When it comes to marketing, exposure is the name of the game. Having high-quality content is great, but it means nothing if there’s no one actually reading it. With that in mind, it’s no wonder that brands and businesses from all over the world are doing everything in their power to increase their exposure on …
Peg Corwin's insight:

To get more social media shares, use influencers wisely; try contests, coupons and user-generated content; and don't forget calls to action that are concise, clearn and one step

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3 Ways to Keep Prospects From Ignoring You

3 Ways to Keep Prospects From Ignoring You | Digital Marketing Trends | Scoop.it
Getting more leads is one of the toughest tasks for a marketer. New leads and qualified prospects are hard to come by in such a competitive world. It’s even harder to keep in contact with them. Converting a lead to a final sale is difficult because reaching them in the first place is already a long …
Peg Corwin's insight:

Don't let high value prospects ignore you.  

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How to Use Live Video to Dominate the Competition

How to Use Live Video to Dominate the Competition | Digital Marketing Trends | Scoop.it
Finding new tactics to grow your business is tough. It’s especially difficult when your competitors are trying the exact same things. But you need to differentiate yourself. The same old marketing tactics won’t help you stand out. One of the best ways to attract potential customers is to use new platforms. That’s where live video …
Peg Corwin's insight:

Live video for more engagement? Use live video for breaking news, Q and A with guests. See links to good examples here and on Hubspot. https://www.facebook.com/pg/hubspot/videos/

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Debunking 5 Big Myths About Neuromarketing | Orbit Media Studios

Debunking 5 Big Myths About Neuromarketing | Orbit Media Studios | Digital Marketing Trends | Scoop.it
There are a lot of misconceptions about neuromarketing. Truth is, it's neither miracle nor hoax, but an exciting new way to understand the human mind.
Peg Corwin's insight:

Neuromarketing metrics can help us uncover what’s really going on behind the stated answer or the expected response. Knowing this helps marketers gain a better understanding of product design, branding, advertising and customer experiences.

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3 YouTube Terms of Service Marketers and Creators Need to Know

3 YouTube Terms of Service Marketers and Creators Need to Know | Digital Marketing Trends | Scoop.it
Discover three ways to keep your YouTube channel and video content in compliance with copyright laws and YouTube's Terms of Service.
Peg Corwin's insight:

YouTube marketers, learn legal ins and outs. You cannot have a private video like a class on the platform that you charge people to watch, for example. You can't incorporate music or video clips you do not have rights to. See details.

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How Bloggers Monetize: New Research

How Bloggers Monetize: New Research | Digital Marketing Trends | Scoop.it
How Bloggers Monetize: New Research
Peg Corwin's insight:

How bloggers monetize (Research) : ads, selling their own products, consulting and affiliate sources, plus other minor sources. Get the details.

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6 Ways to Use Deadlines to Push Customers to Take Action

6 Ways to Use Deadlines to Push Customers to Take Action | Digital Marketing Trends | Scoop.it
Getting customers to your website is a feat in and of itself. You’ve spent months creating valuable content marketing pieces to get that traffic. You’ve written dozens of blog posts every week to increase website visits. You’ve likely even spent thousands of dollars on PPC platforms, too. But even once you get customers to your …
Peg Corwin's insight:

Digital marketers, to get visitors to act, "use limited time offers, expiring deals on landing pages, emails with deadline based offers, exit offers, scarcity as a deadline. Even upsell products using a deadline."

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Learn and Connect | YouTube Creators

Learn and Connect | YouTube Creators | Digital Marketing Trends | Scoop.it
The official home for creator resources and benefits available to help you make great videos, find your audience, and grow your channel on YouTube.
Peg Corwin's insight:

YouTube has just relaunched its YouTube Creators website, with an Creator Academy of video tutorials, community and examples.  Rich source of how-to and inspiration.

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One Productions's curator insight, October 20, 4:34 AM
Want to brush up your channel and youtube content? Youtube launches major update to Youtube Creators
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YouTube Advertising: New Research and Insights for Marketers

YouTube Advertising: New Research and Insights for Marketers | Digital Marketing Trends | Scoop.it
Audience Interests and User Device Influence Ad Views
Peg Corwin's insight:

YouTube research results are: "Viewers accept ads on YouTube more readily than on Facebook"; ads for products with wide gender and age appeal enjoy high views and low cost per view, and "Audience interests and user device influence ad views."

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3 Ways to Measure Your YouTube Performance

3 Ways to Measure Your YouTube Performance | Digital Marketing Trends | Scoop.it
Discover how to measure the performance and impact of your YouTube video content.
Peg Corwin's insight:

YouTube marketers, monitor metrics on watch behavior, audience engagement, and referral traffic, the latter using Google Analytics. Click to learn key metrics under each.

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Quora Marketing: Tips, Tactics, and Best Practices | Orbit Media Studios

Quora Marketing: Tips, Tactics, and Best Practices | Orbit Media Studios | Digital Marketing Trends | Scoop.it
“Quora blogs can help you in establishing yourself as an expert in your niche. Also you get the opportunity to introduce your WordPress blog here to a larger audience and increase your online reach.”
Peg Corwin's insight:

Use the Q and A site Quora to build your thought leadership, generate referrals, source content ideas, get content itself to quote. Did you know that you can blog on Quora? “Quora blogs can help you in establishing yourself as an expert in your niche. Also you get the opportunity to introduce your WordPress blog here to a larger audience and increase your online reach.”

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How to Create Custom SRT Files for Video Subtitles

How to Create Custom SRT Files for Video Subtitles | Digital Marketing Trends | Scoop.it
Learn how to create customized SRT files to add time-stamped captions to your videos.
Peg Corwin's insight:

Video marketers, have you wondered how to create video subtitles and whether you should pay for them?  Learn the alternatives here.

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Tweeting Made Easier With 280 Characters

Tweeting Made Easier With 280 Characters | Digital Marketing Trends | Scoop.it
Tweeting Made Easier
Peg Corwin's insight:

Twitter lovers, you can now tweet in 280 characters.  Won't be as easy to scan the feed, I guess.

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How to Use Influencer Marketing to Amplify Your Message

How to Use Influencer Marketing to Amplify Your Message | Digital Marketing Trends | Scoop.it
Discover how all businesses, even B2Bs, can partner with social media influencers to elevate their messaging.
Peg Corwin's insight:

B2B marketers, learn how to find trustworthy influencers in your niche, the process to evaluate and judge them and then how to get on their rader and reach out.

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8 Digital Marketing Trends Set to Expire by 2018

8 Digital Marketing Trends Set to Expire by 2018 | Digital Marketing Trends | Scoop.it
2018 is just around the corner, and not every marketing trend is going to make it there. Check out these predictions for 8 tactics we'll be leaving behind.
Peg Corwin's insight:

Gone in 2018 are text-heavy ebooks, unpersonalized drip email campaigns, organic only Facebook strategies, and more.  Infographic.

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Mubashir Husayn's curator insight, November 7, 1:36 AM

A standout amongst essential things of a site is banner ad design. On the off chance that you are thinking to make banner ad design for your site, at that point take the assistance of an expert web planning organization. There are various programming organizations offering diverse sorts of banner ad design. Unquestionably, these banner ad design will offer your site awesome outcomes. Guests will dependably get pulled in towards your site and will purchase offer and administration from you.

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How to Create Screencasts With Your Smartphone

How to Create Screencasts With Your Smartphone | Digital Marketing Trends | Scoop.it
Learn how to record screencasts on your mobile device and then customize them for top social media platforms.
Peg Corwin's insight:

Create video of the screen of your smart phone? Why? "To show readers how to subscribe, preview content, provide an app tip, demo navigation or show off social proof..." Learn how.

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How Social Media Has Evolved and Where It Is Headed

How Social Media Has Evolved and Where It Is Headed | Digital Marketing Trends | Scoop.it
Social Media Marketing Podcast 273. In this episode Brian Solis explores how social media has evolved and where it is headed.
Peg Corwin's insight:

Hear Brian Solis on social media's future, which covers live video, algorithms, messaging, augmented reality and social television, influencers and artificial intelligence. Guess we need to stay flexible and open, learn to live with change.

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How to Legally Leverage User-Generated Content in Your Marketing

How to Legally Leverage User-Generated Content in Your Marketing | Digital Marketing Trends | Scoop.it
Discover what steps to take to legally use user-generated content (UGC) in your social media marketing.
Peg Corwin's insight:

Digital marketers, did you know can ask those who post images or posts you would like to incorporate into your marketing to "Reply with Yes" and give you permission to re-use it on your social channels? Know there is software to manage this at scale?

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3 YouTube Video Optimization Tips for Marketers

3 YouTube Video Optimization Tips for Marketers | Digital Marketing Trends | Scoop.it
Discover three ways to improve the visibility and impact of your YouTube video content.
Peg Corwin's insight:

Improve your YouTube traffic by adding location to your videos, customize playback (turn off related videos, for example) and optimize titles and descriptions for character counts -- 100 for title and 1,000 for description.

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The Complete Guide to Using Twitter to Grow Your Business

The Complete Guide to Using Twitter to Grow Your Business | Digital Marketing Trends | Scoop.it
At one point or another, you’ve probably asked yourself if Twitter is actually helpful for growing your business or if it’s a total waste of time. The truth is, it’s only helpful for promoting your brand if you know how to use it in the right ways. When I first started on Twitter, I didn’t …
Peg Corwin's insight:

Twitter goals? They might include more traffic to your site, lead gen, faster customer service, community building and networking. Sent one and create strategies to achieve it. "... remember to tweet links to your content more than just once. Posting a single time is a big mistake that tons of brands make on Twitter. Reposting content will bring in huge results."

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How to Get Leads and Customers at Events

How to Get Leads and Customers at Events | Digital Marketing Trends | Scoop.it
Peg Corwin's insight:

Connect with potential customers at events at 4 levels: 1) attending and networking, 2) simple sponsorship opportunities that do not require attendance, 3) booths and demos and 4) high profile options like hosting events, parties.  The blog post gives the outline, but the podcast (which you can listen to right on your desktop) gives very useful tips and examples for each.

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Creating Short, Snackable Videos for Instagram and Beyond

Creating Short, Snackable Videos for Instagram and Beyond | Digital Marketing Trends | Scoop.it
Find out how to film and edit compelling short videos for Instagram and other social media channels to boost engagement.
Peg Corwin's insight:

Food marketing lead gen using "snackable videos."  These are "60 seconds long and typically show only someone’s hands as they create a recipe. These videos are like a bridge between a photo of a recipe and a full-blown cooking show. "

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