Digital Marketing Trends
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Digital Marketing Trends
Discussion of emerging marketing trends, including streaming video, Snapchat and whatever else comes next.
Curated by Peg Corwin
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(1) Twitter Lead Generation Guide [2018] Business Leads From Twitter - YouTube

Peg Corwin's insight:

I'm doing a series on social media lead generation. This is the Twitter video on the topic. YouTube is done. Instagram, Facebook and LinkedIn coming up in upcoming Tuesdays in June and July. I invite you to subscribe to my channel so you don't miss them.

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Twitter Renaissance: Is It Time to Reconsider Twitter?

Twitter Renaissance: Is It Time to Reconsider Twitter? | Digital Marketing Trends | Scoop.it
Social Media Marketing Podcast 283. In this episode Mark Schaefer explores Twitter and why marketing on Twitter is still important.
Peg Corwin's insight:

Twitter?  "Heart and emotion matter because they’re what drive Twitter. SEO might trick people into clicking a link, but you can’t trick them into reading or sharing it. You still have to show yourself in your marketing."

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The Complete Guide to Using Twitter to Grow Your Business

The Complete Guide to Using Twitter to Grow Your Business | Digital Marketing Trends | Scoop.it
At one point or another, you’ve probably asked yourself if Twitter is actually helpful for growing your business or if it’s a total waste of time. The truth is, it’s only helpful for promoting your brand if you know how to use it in the right ways. When I first started on Twitter, I didn’t …
Peg Corwin's insight:

Twitter goals? They might include more traffic to your site, lead gen, faster customer service, community building and networking. Sent one and create strategies to achieve it. "... remember to tweet links to your content more than just once. Posting a single time is a big mistake that tons of brands make on Twitter. Reposting content will bring in huge results."

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How to Use Twitter Analytics to Improve Your Marketing 

How to Use Twitter Analytics to Improve Your Marketing  | Digital Marketing Trends | Scoop.it
Do you want better results from your Twitter marketing? Discover how to use Twitter Analytics to make more informed decisions about your marketing efforts.
Peg Corwin's insight:

Marketers, do you know about free audience breakdowns you can see for your Twitter followers that will help you profile and target your best clients?

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4 Twitter Tools for Marketers

4 Twitter Tools for Marketers | Digital Marketing Trends | Scoop.it
Are you looking for tools to help you manage Twitter? Discover four tools to help you build and maintain a successful Twitter presence.
Peg Corwin's insight:

Find Twitter tools to manage your account, review analytics on your audience, identify great content, find the best times to post and more.

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Usernames In Replies & Attachments Don't Count in Twitter's 140 characters. 

Usernames In Replies & Attachments Don't Count in Twitter's 140 characters.  | Digital Marketing Trends | Scoop.it
You can already do a lot in a Tweet, but we want you to be able to do even more.
Peg Corwin's insight:

Now usernames in replies & attachments don't count in Twitter's characters. More room to chat.  Did you know you can tag up to 10 people in an image?

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Accessible images for everyone | Twitter Blogs

Accessible images for everyone | Twitter Blogs | Digital Marketing Trends | Scoop.it
Starting today, anyone can make Tweets with images accessible to the visually impaired.
Peg Corwin's insight:

Now you can add Twitter image descriptions as Alt Text, which makes it easier for vision impaired people to appreciate the graphics.

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Success Metrics in a World Without Twitter Share Counts

Success Metrics in a World Without Twitter Share Counts | Digital Marketing Trends | Scoop.it
Last November, Twitter quietly removed share counts. Here are some ideas of what you can do instead to fill that data void.
Peg Corwin's insight:

Learn how to count engagement and success on Twitter now.  Changes, but perhaps better metrics.

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How to Run a Successful Twitter Contest

How to Run a Successful Twitter Contest | Digital Marketing Trends | Scoop.it
Do you want to boost engagement on Twitter? Discover how to run a Twitter contest for your business.
Peg Corwin's insight:

Learn all about Twitter contents and steps to run one.

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8 Twitter Tips to Improve Your Twitter Marketing

8 Twitter Tips to Improve Your Twitter Marketing | Digital Marketing Trends | Scoop.it
Peg Corwin's insight:

Always good to review tips and learn about new features.  ++> Add images for shared links.

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Why Your #hashtags Are NOT Shown in Twitter Search | John Chow dot Com

Why Your #hashtags Are NOT Shown in Twitter Search | John Chow dot Com | Digital Marketing Trends | Scoop.it
Here are “4” reasons why your #hashtag request is NOT being indexed and what you can do about it going forward...
Peg Corwin's insight:

Detailed explanation of factors that affect a hashtag's visibility. Quite interesting.

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Top Twitter Tools for every Twitter user (Power User, Fanatic & Expert)

Top Twitter Tools for every Twitter user (Power User, Fanatic & Expert) | Digital Marketing Trends | Scoop.it
Peg Corwin's insight:

Always useful Twitter tools.

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7 Tips for Getting Started With Twitter Marketing |

7 Tips for Getting Started With Twitter Marketing | | Digital Marketing Trends | Scoop.it
Want to start your Twitter marketing with a solid foundation? In this article you'll discover what you need to do to get the best results from Twitter.
Peg Corwin's insight:

Good post for Twitter basics.

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30 Days of Twitter Promote Mode: Our Results, Analysis, and Decision

30 Days of Twitter Promote Mode: Our Results, Analysis, and Decision | Digital Marketing Trends | Scoop.it
We tried the Twitter Promote Mode for 30 days and decided not to renew our subscription. Here are our results and the reasons for our decision.
Peg Corwin's insight:

Twitter Promote mode, for $99?  Twtter picks 10 of your posts to promote daily.  Read about this case study and evaluation

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4 Tools to Simplify Your Twitter Marketing

4 Tools to Simplify Your Twitter Marketing | Digital Marketing Trends | Scoop.it
Discover four tools to help you get more out of Twitter while spending less time on the platform.
Peg Corwin's insight:

Twitter lovers, learn how the tools Followerwonk, Buffer, Audience and Meet Edgar ramp up your marketing

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Twitter Video: How to Create Engaging Video Content 

Twitter Video: How to Create Engaging Video Content  | Digital Marketing Trends | Scoop.it
Do you want to use more video in your Twitter marketing? Discover how to use three types of video on Twitter to better engage your audience.
Peg Corwin's insight:

Twitter Video options include: live-stream, pre-recorded and/or short looping video.  Do keep them short and understandable silently. Let viewers suggest content.  Align them with events. Start a regular video feature.  Solve client problems. Maybe even greet new followers with short video clips?

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5 Tips to Build More Loyalty With Your Twitter Fans : Social Media Examiner

5 Tips to Build More Loyalty With Your Twitter Fans : Social Media Examiner | Digital Marketing Trends | Scoop.it
Do you want to build deeper relationships with your Twitter followers? Discover five ways to turn your Twitter followers into loyal fans.
Peg Corwin's insight:

To build loyalty on Twitter, engage honestly, initiate conversations, create personalized video replies, make friends, be responsive to direct messages

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Introducing Twitter Dashboard | Twitter Blogs

Introducing Twitter Dashboard | Twitter Blogs | Digital Marketing Trends | Scoop.it
We’re introducing a new app to help small and medium businesses make the most of Twitter.
Peg Corwin's insight:

Sign up for the free Twitter dashboard to schedule Twitter updates at Dashboard.Twitter.com. Click to learn more about it.

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How to Use Twitter Analytics to Improve Your Engagement 

How to Use Twitter Analytics to Improve Your Engagement  | Digital Marketing Trends | Scoop.it
Do you need better results from your Twitter marketing? Discover four ways to use Twitter Analytics reports to boost replies, retweets, and other engagement.
Peg Corwin's insight:

Increase Twitter engagement by tailoring tweets to your audience's interests and locations using the platform's analytics. Also tweet about events of interest to them.

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6 Ways to Use Advanced Twitter Search for Increased Influence : Social Media Examiner

6 Ways to Use Advanced Twitter Search for Increased Influence : Social Media Examiner | Digital Marketing Trends | Scoop.it
Do you want to be a recognized expert in your industry? Discover six ways to use Twitter's Advanced Search to increase your influence in your industry.
Peg Corwin's insight:

Some cool Twitter tips to network with the right people. Check it out.  Learn all about Twitter Advanced Search.

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6 Ways to Increase Twitter Engagement : Social Media Examiner

6 Ways to Increase Twitter Engagement : Social Media Examiner | Digital Marketing Trends | Scoop.it
Do you want to encourage more interaction with your Twitter followers? Discover six ways to increase engagement on Twitter.
Peg Corwin's insight:

To get engagement, offer encouragement, share tweets, use good hashtags, link to problem solving content, run a contest, help.

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6 Ways to Improve Your Twitter Quality Score and Make Your Ads Profitable

6 Ways to Improve Your Twitter Quality Score and Make Your Ads Profitable | Digital Marketing Trends | Scoop.it
Inbound marketing is all the rage these days, but that doesn’t mean that traditional outbound marketing (a.k.a. advertising) can’t still ...
Peg Corwin's insight:

Make your Twitter ads more cost effective by improving your Twitter Quality Score.

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5 Ways Mega Brands Have Made Twitter Polls Work For Them

5 Ways Mega Brands Have Made Twitter Polls Work For Them | Digital Marketing Trends | Scoop.it
Some brands have had major success with Twitter Polls so we take a look at how you can benefit too...
Peg Corwin's insight:

Have you seen the Twitter polls?  So many new slick tools for interactions,  Now if they could just secure online political voting.

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Embedded Collection Timeline on Twitter

Embedded Collection Timeline on Twitter | Digital Marketing Trends | Scoop.it
A collection timeline displays multiple Tweets curated by a Twitter user in their chosen display order or sorted by time. New collections are created through TweetDeck, Curator or directly through the Twitter API.
Peg Corwin's insight:

Twitter Power Users, check out the embedded Collection Timeline in Twitter's new publish option.

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Manage Twitter: 19 Extremely Useful Tips

Manage Twitter: 19 Extremely Useful Tips | Digital Marketing Trends | Scoop.it
Looking for tips to get more out of twitter? Here are 19 extremely useful tips to manage Twitter more effectively
Peg Corwin's insight:

Great Twitter tips, and I love the infographic on hashtags

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