Digital Marketing Trends
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Digital Marketing Trends
Discussion of emerging marketing trends, including streaming video, Snapchat and whatever else comes next.
Curated by Peg Corwin
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Social Selling 2018 (Actionable Social Media Lead Generation Tips) 

Peg Corwin's insight:

What is social selling and how do you do it properly? In a quick video, find a definition and a sentence or two on each of 7 tips to improve your social selling.

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How to Create a Local Marketing Results Dashboard in Google Data Studio

How to Create a Local Marketing Results Dashboard in Google Data Studio | Digital Marketing Trends | Scoop.it
Do your local clients understand exactly whether and how you're making them money? Learn how to create a client-friendly local marketing results dashboard in Google Data Studio from start to finish.
Peg Corwin's insight:

Local marketers, check this quick video for a simple results report set up in Google Data Studio. High level data, reported clearly.

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How to Sell With Facebook Lead Ads

How to Sell With Facebook Lead Ads | Digital Marketing Trends | Scoop.it
Oli explains why a mobile-only funnel that collects phone numbers helps you have conversations that improve sales.

You’ll also discover tips for setting up Facebook lead ads, qualifying leads, and texting with prospects.
Peg Corwin's insight:

Unconventional Facebook lead as strategy?  "Oli explains why a mobile-only funnel that collects phone numbers helps you have conversations that improve sales. You’ll also discover tips for setting up Facebook lead ads, qualifying leads, and texting with prospects."

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Prospect Stopped Responding? Send This "Close File" Email

Prospect Stopped Responding? Send This "Close File" Email | Digital Marketing Trends | Scoop.it
Sometimes our prospects simply go cold. In these instances, I send the "permission to close your file" email template.
Peg Corwin's insight:

Clients or prospects have stopped responding to your emails and voicemails?  "This sales email template has a 76% response rate."

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E-commerce KPI Study 2019 - YouTube

Peg Corwin's insight:

E-commerce marketers -- Optimize for number of sessions per user. Their research shows that every additional touch point in a campaign increases conversions.  

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Social Media Image Sizes for 2018: A Guide for Marketers

Social Media Image Sizes for 2018: A Guide for Marketers | Digital Marketing Trends | Scoop.it
Discover a guide to the optimal social media image sizes for nine of the top social media networks.
Peg Corwin's insight:

Marketers, quick reference for social media image sizes to bookmark.

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SEO "Dinosaur" Tactics That You Should Retire - Whiteboard Friday

SEO "Dinosaur" Tactics That You Should Retire - Whiteboard Friday | Digital Marketing Trends | Scoop.it
Let's admit it — many of us still practice outdated SEO tactics in the belief that they still work. In this week's Whiteboard Friday, Rand sets us straight and offers up a series of replacement activities that will go much farther toward moving the needle.
Peg Corwin's insight:

More free Google traffic? DON'T focus exclusively on ranking #1 in free organic search for your big, main keyword. (for 4 other things.) Think SERP features, featured snippets, long tail keywords for higher ROI on SEO activities.

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Social Media Optimization for More Leads, More Business

Social Media Optimization for More Leads, More Business | Digital Marketing Trends | Scoop.it
What is social media optimization, and how is it different from social media best practices? Learn 6 elements to optimize to improve your social results.
Peg Corwin's insight:

So what is social media optimization?

We often think of social media’s role in brand building. But today we’re going to talk about how you can get optimize — get more results, leads, and business — from social media.

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Building Better Customer Experiences - Whiteboard Friday

Building Better Customer Experiences - Whiteboard Friday | Digital Marketing Trends | Scoop.it
Your customer's experience after becoming a lead is important for their loyalty and retention. In this week's Whiteboard Friday, Dana DiTomaso shares 3 big things you can start doing today that will immensely improve your customer experience.
Peg Corwin's insight:

Create a better customer experience by following clients of social, monitoring personas post sale, and creating and sharing better content. Excellent video.

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SEO Negotiation: How to Ace the Business Side of SEO - Whiteboard Friday

SEO Negotiation: How to Ace the Business Side of SEO - Whiteboard Friday | Digital Marketing Trends | Scoop.it
A huge part of your SEO success is tied up in the inevitable business negotiations. In this week's Whiteboard Friday, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills.
Peg Corwin's insight:

Business negotiation for women?  Good 10 minute video on business negotiation by younger woman, in this case for an SEO company, but good advice generally.  Worth your time. 

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Profitable B2B Social Strategy and Social Media Measurement [2018] - YouTube

Peg Corwin's insight:

How can a B2B or professional services company measure the value and the profitability of specific social media campaigns? How can B2B marketers improve the return on that social media spend? How can they improve social media ROI?  See this video.

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How to Get Around Google's Latest Algorithm Change

How to Get Around Google's Latest Algorithm Change | Digital Marketing Trends | Scoop.it
Have you noticed that Google is constantly making algorithm changes? And when they do, they rarely tell you the change they’ve made. They tend to keep it a bit vague, like this… So, do you want to know how I got around this algorithm update? Well, before I tell you how, there are a few …
Peg Corwin's insight:

For better search marketing results, audit links and delete, redirect or improve poor ones: go international; fix broken links; fix Google Console errors, build a brand, watch the competition.

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How to Evaluate and Partner With Social Media Influencers

How to Evaluate and Partner With Social Media Influencers | Digital Marketing Trends | Scoop.it
How to Evaluate and Partner With Social Media Influencers
Peg Corwin's insight:

Need more product reviews, eyeballs on a piece of content or visibility from contests? These are a perfect fit for social media influencer campaigns. Learn the steps to find influencers, design and run the campaigns.

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How to Get Sales Leads Online Fast (Tips for B2C)

How to Get Sales Leads Online Fast (Tips for B2C) | Digital Marketing Trends | Scoop.it
Want to skyrocket sales leads and grow your business? Learn exactly what lead generation strategies work today, plus our controversial advice on buying leads.
Peg Corwin's insight:

More sales leads online? See recommendations on landing pages, groups, email pitches, the Q&A site Quora, guest blogging, free quotes, signature call-to-action, content marketing and free tools.

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How to Get Customers to Evangelize Your Business

How to Get Customers to Evangelize Your Business | Digital Marketing Trends | Scoop.it
Learn how talk triggers help your business stand out, and discover the ways they generate word-of-mouth conversation.
Peg Corwin's insight:

More word-of-mouth marketing? Create "talk triggers" that are remarkable, repeatable, reasonable and relevant.

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4 Ways to Collect Email Leads From Your Facebook Group

4 Ways to Collect Email Leads From Your Facebook Group | Digital Marketing Trends | Scoop.it
Learn four ways to build an email list from your Facebook group.
Peg Corwin's insight:

More leads from your Facebook group? Try posting links to landing pages, collecting emails of new members, offer a lead magnet in your cover image and add a CTA in the group description.

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A Guide for Content Marketing Metrics: The 37 Most (and Least) Useful Metrics

A Guide for Content Marketing Metrics: The 37 Most (and Least) Useful Metrics | Digital Marketing Trends | Scoop.it
Some content marketing metrics are easy to find. For others you really have to dig. This chart shows 37 content marketing metrics to track, sorted from least to most important, from social followings to bank accounts.
Peg Corwin's insight:

The most visible marketing metrics are the least useful, says Andy Crestodina.  "The more you use segments, filters, advanced filters, secondary dimensions, sorting and views, the more likely you are to find something useful."

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How I Boosted My Rankings Without Creating Content or Building Links

How I Boosted My Rankings Without Creating Content or Building Links | Digital Marketing Trends | Scoop.it
I know what you are thinking, this isn’t impossible. Because the more content you have and the more links you have, the higher your rankings will be. Although that is true, it doesn’t mean that content marketing and link building are the only ways to increase your rankings. It doesn’t matter what update Google rolls …
Peg Corwin's insight:

Search marketers, "If you can generate more clicks (in a legitimate way) than the listings above you, eventually you’ll notice your rankings climb without having to write more content or build more links."

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The New Recipe for Using Goal Values in Google Analytics

The New Recipe for Using Goal Values in Google Analytics | Digital Marketing Trends | Scoop.it
After reading this recipe, you’ll know how to measure the marketing performance of a website that does not sell online. You’ll learn a goal value methodology explained through a case study that outlines:

All you need to succeed, including the tools
Step-by-step…Read More ›
Peg Corwin's insight:

Track meaningful actions on your website, then measure and report them using free tools and this excellent process.  Explains how to quantify website actions and turn them into actionable insights.

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How to Launch a Social Media Advocacy Program with Employees, Customers and Prospects

How to Launch a Social Media Advocacy Program with Employees, Customers and Prospects | Digital Marketing Trends | Scoop.it
When you say it, it’s marketing. When they say it, it’s social proof. How to create social media advocacy programs using customers, employees and prospects to boost engagement and build a social media army of fans and followers.
Peg Corwin's insight:

To develop employee advocates for your brand, you need a strategy. Last step is rewards - "Acknowledge and reward the efforts of your employee advocates. Gamification tactics can go a long way toward building and sustaining momentum."

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Get B2B Leads With LeadFeeder App Using Google Analytics Data - YouTube

Peg Corwin's insight:

Get interested B2B leads based on companies visiting your website? LeadFeeder integrates with LinkedIn to facilitate social outreach and engagement. The source is Google Analytics data. See quick video to learn more.

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How To Do B2B Prospecting With Social Media

How To Do B2B Prospecting With Social Media | Digital Marketing Trends | Scoop.it
How can I do B2B prospecting with social media? How can I to talk to the right people on social without being spammy? How can I build relationships online that lead to sales? Learn more.
Peg Corwin's insight:

Are you a B2B company and do you want more leads? You wonder, how can I to talk to the right people on social without being spammy? How can I build relationships online that lead to sales?  See 4 tips.

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Personas for B2B Marketing Using LinkedIn Data

Personas for B2B Marketing Using LinkedIn Data | Digital Marketing Trends | Scoop.it
Peg Corwin's insight:

Learn how to use LinkedIn Analytics data to create personas for B2B marketing. Tap into this overlooked data source to improve your buyer personas.

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Do You Need Local Pages? - Whiteboard Friday

Do You Need Local Pages? - Whiteboard Friday | Digital Marketing Trends | Scoop.it
Whether or not you own or market a local business, it may make sense to compete for space in the organic SERPs using local pages. Tom Capper shares a 4-point process for determining whether local pages are right for you in this week's Whiteboard Friday.
Peg Corwin's insight:

Local search marketer?  Learn how the pros think about local keywords, and keyword volume in deciding whether to build local pages for target search terms

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6 Elements of Social Media Optimization & Social Media Strategy 2018 - YouTube

Peg Corwin's insight:

What is social media optimization? How is it different from social media best practices? Learn 6 factors to optimize to get better results from your social media strategy 2018.

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