Digital Marketing Trends
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Digital Marketing Trends
Marketing trends and topics to help people understand the changing world of marketing
Curated by Sandy Ketcham
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Rescooped by Sandy Ketcham from The MarTech Digest!

315 Businesses Boost Rankings by Optimizing Their Google+ Local Pages [Study] - Search Engine Watch | #TheMarketingAutomationAlert

315 Businesses Boost Rankings by Optimizing Their Google+ Local Pages [Study] - Search Engine Watch  | #TheMarketingAutomationAlert | Digital Marketing Trends |
After enhancing their Google+ profiles, the businesses increased the instances in which they ranked in the top seven local positions by 179 percent, in the top two positions by 399 percent, and in the third through fifth positions by 97 percent.




5 Proven Ways to Optimize A Brand's Google+ Local Profile

1. Craft Custom Business Descriptions for Each Location

When building a business description for any business location, focus on keywords the target market would use while searching instead of an explanation of services, facilities, products, etc. that set your business apart from competitors.


2. Add Additional Information (Photos, Videos, etc.)

While there are always fluctuations to the local algorithm, it is essential to monitor performance, because the number of photos a business adds may positively or negatively influence its rankings.

Because a business' primary photo is the first one potential customers will see, ensure that photo is eye-catching.


3. Identify and Remove Duplicate Listings

Duplicate listings are undesirable for any business, because they essentially pit that business against itself. Compounding the problem, one of the listings often contains incorrect information.

Ultimately, a business' rankings suffer when reviews, click history, third party citations, etc. are split between two listings.


4. Identify Third Party Sites Where Adding Listing Information Can Improve Google Rankings

Google uses many off-site ranking factors to determine local results. Not only does Google check to see if other sites are mentioning the business; it also looks to see if that website is reputable. Because of this, it is critical to identify the most influential third party sites and submit robust information.


5. Modify Each Listing to Rank for Both Long- and Short-Tail Search Terms on a Continual Basis

As with almost any other digital marketing strategy, it is essential to keep tabs on Google business listings. The beginning of the optimization process requires the most maintenance.



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Via CYDigital
CYDigital's curator insight, November 7, 2013 9:01 PM

Scooped and summarized for those who are have to work with regional territories. Who said Google+ has little impact on SERP?

Nigel Mark Dias's curator insight, January 24, 2014 4:19 PM

Why Google+ matters.

Boost your Local Search rankings by managing your Google+ Local profile.

Scooped by Sandy Ketcham!

What Makes Good Content Marketing Great? : @ProBlogger

What Makes Good Content Marketing Great? : @ProBlogger | Digital Marketing Trends |
Content marketing—using content to promote our product or service—is a favorite promotion method of today's bloggers. Many of us are ... (What Makes Good Content Marketing Great?
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Rescooped by Sandy Ketcham from Web site & Social Media Marketing!

Google Confirms Gmail Delays for Some Users

Google Confirms Gmail Delays for Some Users | Digital Marketing Trends |
If you're getting Gmail emails hours after they have been sent -- or not receiving new messages at all -- it's not just you.

Via GrupoNeo
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