Digital marketing | Performance marketing
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Digital marketing | Performance marketing
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e-Commerce : comment remédier à la "Google Dependance" ?

e-Commerce : comment remédier à la "Google Dependance" ? | Digital marketing | Performance marketing | Scoop.it
Salon E-Marketing : 90% des recherches Internet en France passent par Google, qui draine la moitié des budgets pub'. Inquiétant pour certains sites marchands (Locasun, TravelFactory, Michelin, HotelsCombined).
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Businesses to boost digital marketing budgets in 2015: Gartner - ZDNet

Gartner's latest survey suggests that 51 percent of companies plan to up their digital marketing budgets by an average of 17 percent for the upcoming year.
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Jour J : Google va déployer sa mise à jour "mobile-friendly"

Jour J : Google va déployer sa mise à jour "mobile-friendly" | Digital marketing | Performance marketing | Scoop.it
C'est aujourd'hui que Google doit commencer à privilégier les pages bénéficiant du "mobile-friendly" dans les résultats remontés sur mobiles.
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