Digital Marketing Technology
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Digital Marketing Technology
A view of Digital Marketing Technology with a heavy dose of Big Data
Curated by Matthew Mobley
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Advertisers Rank Real-Time Marketing As Overhyped - Wall Street Journal

Advertisers Rank Real-Time Marketing As Overhyped - Wall Street Journal | Digital Marketing Technology | Scoop.it
A survey from the PR Council asked marketers to rank overrated advertising trends.
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How we use our phones is changing in a big way, here's the data that proves it

How we use our phones is changing in a big way, here's the data that proves it | Digital Marketing Technology | Scoop.it
Yahoo shared statistics from its mobile analytics company Flurry today at its mobile developer conference in New York City. The numbers give us interesting
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A new frontier for CRM: The internet of things - Virtusa Official Blog

A new frontier for CRM: The internet of things - Virtusa Official Blog | Digital Marketing Technology | Scoop.it
Isn’t Customer Relationship Management technology supposed to be dead? Apparently it’s getting a lifeline from the Internet of Things.
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Get Ready for the Marriage of Big Data and the IoT - IT Business Edge (blog)

Get Ready for the Marriage of Big Data and the IoT - IT Business Edge (blog) | Digital Marketing Technology | Scoop.it
The IoT will create a ton of information, which is precisely what Big Data is designed to handle.
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It's Time for CMOs to Take Charge of Big Data - AdAge.com

It's Time for CMOs to Take Charge of Big Data - AdAge.com | Digital Marketing Technology | Scoop.it
big data is still more of a big mystery in most marketing departments. here are three strategies for cmos to take charge of big data.
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Facebook's Growth Is A Digital Marketing Gold Mine

Facebook's Growth Is A Digital Marketing Gold Mine | Digital Marketing Technology | Scoop.it
Facebook's third quarter growth proves the social network is still the most predominant, dependable and versatile site for marketers.
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The Latest in Digital: Econsultancy Digital Trends 2014 - Business 2 Community

The Latest in Digital: Econsultancy Digital Trends 2014 - Business 2 Community | Digital Marketing Technology | Scoop.it
Business 2 Community The Latest in Digital: Econsultancy Digital Trends 2014 Business 2 Community At the close of 2013, Adobe and Econsultancy surveyed over 2,500 marketers and digital professionals regarding digital marketing trends for the coming...
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Android still the dominant mobile OS with 1 billion active users

Android still the dominant mobile OS with 1 billion active users | Digital Marketing Technology | Scoop.it
We likely won't get a direct comparison due to the change in tracking, but even with the numbers we have, it's clear Android is still the dominant mobile platform. During its WWDC 2014 keynote earlier this month, Apple's Tim ...
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Main Report

Main Report | Digital Marketing Technology | Scoop.it
Internet adoptionAs of April 2012, 53% of American adults ages 65 and older use the internet or email. Though these adults are still less likely than all other
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Big Data Uncovers Some Weird Correlations - Wall Street Journal

Big Data Uncovers Some Weird Correlations - Wall Street Journal | Digital Marketing Technology | Scoop.it
Wall Street Journal
Big Data Uncovers Some Weird Correlations
Wall Street Journal
By combining lunar data with InsideSales data, his company found that deals closed during a new moon are, on average, 43% bigger than when the moon is full.
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Big-data turf fight: Companies debate which department should control this vital asset.

Big-data turf fight: Companies debate which department should control this vital asset. | Digital Marketing Technology | Scoop.it
Companies are debating which department is best set up to oversee the collection, use and protection of this increasingly vital—and potentially dangerous—asset. (Who in your company controls how big data is collected, used, stored and protected?
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Digital marketers plan to invest in CRM, analytics and email in 2014 - Econsultancy (blog)

Digital marketers plan to invest in CRM, analytics and email in 2014 - Econsultancy (blog) | Digital Marketing Technology | Scoop.it
Digital marketers plan to invest in CRM, analytics and email in 2014 Econsultancy (blog) Just over two-thirds (70%) of businesses are planning to increase investment in digital marketing technology in 2014, according to a new report from...
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Jinna Zhang's curator insight, May 23, 2014 7:23 PM

CRM has changed the way of businesses operation. In the second  graph, the investment in 2014 in CRM ,business  analysis and business email has occupied a visible  proportion of the whole digital technologies, which could help us make a sense to the mainstream of contemporary digital market.

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White House urged to open up review into big data and privacy threats

White House urged to open up review into big data and privacy threats | Digital Marketing Technology | Scoop.it
Groups send a letter to Obama demanding public participation in the process, saying it’s the public’s ‘future that is at stake’ (White House urged to open up review into big data and privacy threats http://t.co/rI0lOXc83n...
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Headache Or Opportunity? The Profusion Of Marketing Data - Marketing Land

Headache Or Opportunity? The Profusion Of Marketing Data - Marketing Land | Digital Marketing Technology | Scoop.it
As the marketing industry continues to shift, marketers need to connect the data dots and learn how to integrate their martech and adtech, advises columnist Scott Vaughan.
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Intel reveals big data's dirty little secret - PCWorld

Intel reveals big data's dirty little secret - PCWorld | Digital Marketing Technology | Scoop.it
Companies are spending billions on tools and engineering for big data-styled analysis, though many are hampered by one little problem: They still don't know what to do with all the data they collect.
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29 martech unicorns: There are now almost 30 $1B+ marketing technology ... - VentureBeat

29 martech unicorns: There are now almost 30 $1B+ marketing technology ... - VentureBeat | Digital Marketing Technology | Scoop.it
Going public seems to be the exit of choice, but there are still eight private unicorns to tempt investors.
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Twitter buys piece of digital marketing puzzle - Silicon Valley Business Journal

Twitter buys piece of digital marketing puzzle - Silicon Valley Business Journal | Digital Marketing Technology | Scoop.it
Marketing software company TellApart sold to Twitter for an undisclosed sum on Tuesday to aid in Twitter’s quest to help digital advertisers personalize outreach to customers.
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The Truth About Mobile Advertising? It's a House of Cards - Adweek

The Truth About Mobile Advertising? It's a House of Cards - Adweek | Digital Marketing Technology | Scoop.it
Adweek
The Truth About Mobile Advertising? It's a House of Cards
Adweek
Like last year and the year before that, 2014 has been dubbed the “Year of Mobile” when ad dollars would start to catch up to smartphone usage.
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Razorfish Releases Mobile Ad Study - Business Insider

Razorfish Releases Mobile Ad Study - Business Insider | Digital Marketing Technology | Scoop.it
A study from digital agency Razorfish reveals that most people hate targeted mobile ads.
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Size doesn't matter: can SMEs conquer Big Data?

Size doesn't matter: can SMEs conquer Big Data? | Digital Marketing Technology | Scoop.it
Big Data involves collecting a large volume of information. As SMEs don't have access to the same amount of data as larger corporations, does it mean SMEs can't make use of Big Data? Here is a case study with Ovolo Hotels.
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Mobile app usage hits 51% of all time spent on digital media - CNET

Mobile app usage hits 51% of all time spent on digital media - CNET | Digital Marketing Technology | Scoop.it
Business Insider
Mobile app usage hits 51% of all time spent on digital media
CNET
Mobile app usage hits 51% of all time spent on digital media.
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67% of Travel & Hospitality Brands Use Dedicated Mobile Sites - SEW

67% of Travel & Hospitality Brands Use Dedicated Mobile Sites - SEW | Digital Marketing Technology | Scoop.it
A travel and hospitality industry analysis by The Search Agency finds that of the 100 travel sites studied, 8 percent implemented responsive design, 67 percent served dedicated mobile sites, and 25 percent served desktop ...
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Mobile Devices to Account for 50% of Paid Search Clicks by December 2015 ... - Search Engine Watch

Mobile Devices to Account for 50% of Paid Search Clicks by December 2015 ... - Search Engine Watch | Digital Marketing Technology | Scoop.it
Mobile Devices to Account for 50% of Paid Search Clicks by December 2015 ...
Search Engine Watch
If you're investing in search advertising, the time is now to understand your mobile audience.
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Major Digital Marketing Changes From The Last 12 Months, Are You ...

Major Digital Marketing Changes From The Last 12 Months, Are You ... | Digital Marketing Technology | Scoop.it
Last year I wrote a Year in Review article that mainly focused on Facebook: 20 Changes Facebook Made In 2012 That Impacted Marketers. I mentioned that “Facebook was all about refinement in 2012.” If “refinement” was the ...
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2014 Is The Year Of Digital Marketing Analytics: What It Means For Your Company - Forbes

2014 Is The Year Of Digital Marketing Analytics: What It Means For Your Company - Forbes | Digital Marketing Technology | Scoop.it
2014 Is The Year Of Digital Marketing Analytics: What It Means For Your Company
Forbes
If most digital marketing programs or campaigns have a weak area, it's analytics.
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